Prairie Foods, Inc.: Case Study

There is a great opportunity in America with this product for this type of low-carb, antioxidant packed, high protein and fiber breakfast cereal. For those participating in diet plans this product would be a

Advertising is “false or misleading” under Cal. Bus. & Prof. Code § 17500 if it contains “untrue or misleading” claims without adequate qualifying statements. Freeman v. Time, Inc., 68 F.3d 285, 289 (9th Cir. 1995).

Ottawa Valley Food Products (OVFP) is a company which manufactures and distributes low calorie and diet food items. The employees at OVFP consist of 100 production workers and 18 management and support staff. R J Jennings is amongst these individuals and has worked for OVFP for 31 years. Even though he is able to retire, Jennings does not wish to do so any time in the near future.

In the United States, The FTC (federal Trade Commission) has the authority to impose penalty against advertisers whom violate Federal Standards for truthful advertising. The FTC considers a message to be deceptive, if they include statements that are likely to mislead reasonable customers and the statements that are likely to mislead reasonable customers and the statements are an important part of purchasing decision. A failure to include important information are also considered deceptive. Also, the FTC also looks at so-called “implied claims,?” Claims that you don’t explicitly make but that can be inferred from what you do or don’t say.

They focus on the 100% juice that’s in bold red writing to have buyers conclude that the rest of the meal is also harmless. The already packaged meal comes off to parents as time saving. Take the Lunchables turkey & cheddar cracker for stackers instance, this meal consists of turkey, cheese and crackers. This meal is a total of 330, not bad calories wise. Well this Lunchables has over 90 ingredients requiring a master’s degree in order to pronounce some of the words. “This meal contains 9 grams of saturated fat, which is 45% of our daily maximum. There’s also 1 gram of Trans fat. Something you never want to consume even in small quantities” (inside the label). On top of all that this Lunchables offers very little to no nutrients at all. With the increases of childhood obesity leading to diabetes parents need to choose wisely what they are feeding their children. Consumers also need to keep in mind that just because something is easily accessible, doesn’t make it the best option.

Instead of using cute characters to sell the product, General Mills should attempt to make low sugar, glutten free, healthier cereal for children. Research shows that the box could also benefit with educational information, which I am in agreement. Why not educate kids on the importance of eating less sugar, regular exercise, fruits, vegetable, etc. In addition, perhaps educate on recognizing obesity and diabetes, what to do and how to prevent these health issue from occurring. Eating cereal for dinner or as a bed time snack, would have placed me in the high risk. Fortunate for me, I also grew up in a time when we went outside to play in the park and computers did not exist, and the only reason why I did not grow up as an obese

It too, has a patriotic look to it with the reds, whites, and blues which is an engaging look for audience members to notice their cereal box. The women notice the U.S.A. colors which again is an attractive look for most people because it is our country's colors. However, once the women are already attracted to the colorful box as a whole, that is when they begin to notice the separation of colors with specific health facts that draw them in even more. Special K has a light and subtle color along the whole box with “red berries” written in darker red, “fiber” highlighted in green, and “taste” highlighted in blue. If a woman is trying to lose weight, all the seperate colorful health facts is what will draw her into purchasing the cereal because they instantly want the gratification of knowing they are making a healthy choice like the advertisement tells them they are. They all draw effect on the important health benefits in hope to result in customers choosing Special K as their “healthy and tasty

Mr. Gregory James Aziz is the President, Chief Executive Officer and Chairman of National Steel Car, located in Hamilton, Ontario. The company is second to none, when it comes to engineering and producing railroad freight cars.

The Nutrigrain Choices commercial begins with a woman getting off the subway and moves to her working in her office. The screen splits and two scenarios are set forward: one where she chose to eat a Nutrigrain bar on the left and the other where she chose a donut on the right. There is a voice-over about one decision leading to another. The woman on the left is shown eating a burrito, brownie, and pasta as the commercial continues. On the right, we see her choosing a salad, a cup of fruit, and vegetables. The woman on the right is seen walking up an escalator with a smile while her counterpart rides up with a wearied expression. The woman on the left walks away after drying her face, but the one on the right continues looking at her face with a smile. An image of wheat appears and shifts to picture of Nutrigrain’s strawberry cereal bar, as the audience is told the product is made with real fruit and whole grains.

Marion Nestle had decided to take a deeper look into the cereals that “claim” to have a good high source of protein. One brand she had looked into was Cheerios Protein versus regular Cheerios. The protein content was not that much of a difference, the protein claiming Cheerios had 7 grams of protein per 55 grams of a serving whereas the regular Cheerios have 3 grams of protein per 28 grams in a serving. The difference is not much. People who are not in the food industry or are worried about their protein intake do not see how this is not much a difference because they see the higher amount of protein versus the smaller amount so they go for the cereal with the larger number. This is just a way for the cereal brand to have a different and maybe

The article gave background information regarding how the start of front-of-package labels took place. The Nixon administration allowed for packages to show that the products contained essential nutrients in an effort to end hunger and malnutrition. Fifteen years later, All-Bran 's market share skyrocketed when the National Cancer Institute agreed to endorse a health claim for the Kellogg 's cereal. Kellogg kept pushing, and petitioned for there to be health claims on foods as long as the claims have been backed by scientific methods. Further lobbying by Food companies is how we have the various claims on food today (Nestle and Ludwig 771).

All cereal companies have something in common: they try to get you to think what you're buying is healthy For example Mini Wheats states that it is 100% Whole Wheat and

From time to time, corporate executives encounter ethical dilemmas that seem rather challenging. In this text, I concern myself with an ethical dilemma faced by the top leadership of Nutritional Foods Inc. In so doing, I will amongst other things explain (in detail) the actions I would take were I to find myself in a similar scenario. I will also explain not only the reasoning behind my actions, but also the results I would be expecting.

Dist. LEXIS 41077 at *32-34 (in which a product falsely claims to be “Guacamole,” made with “All Natural” ingredients). Furthermore, a reasonable person might find an advertisement misleading or confusing if its design never identifies it for what it is or specifically omits pertinent information such as in Leoni v. State Bar, 39 Cal. 609, 627 (1985) (in which a law firm failed to include clarification that the advertisements were advertisements), or if it should describe itself numerous times as something that it is not (Williams, 552 F.3d at 938-939). However, a product which describes itself clearly or which makes ample effort to dispel any misunderstanding is not confusing to a reasonable person. McKinniss, 2007 U.S. Dist. LEXIS 96108 at *10-11; Freeman, 68 F.3d at 289-290. Finally, a product which can be viewed on or through its packaging is especially subject to a reasonable consumer’s scrutiny. Thus, a depicted product that clearly does not contain an ingredient, as in Videtto, 2009 U.S. Dist. LEXIS 43114 at *8, is not in danger of being deceptive. Henderson v. Gruma Corp., 2011 U.S. Dist. LEXIS 41077 at *32-33 (C.D. Cal. Apr. 11,

General Mills, as one of the Big Three companies that focused on diversification of consumer goods on cereal division, restaurant chains and packaged consumer foods. In 1994, the cereal industry was profitable and had been one of the most concentrated industries overall historically, and the big Three company had a dominant position in this industry. However, the problem was although the high profitability attracted fewer entry company due to the high entry barrier restrained by joint monopoly of the Big Three, they were facing the threat of private label companies which grew fast in market share by sales and volume. Therefore, what is General Mills strategy to increase revenue while dealing with the threat of private labels. This is a critical issue because General Mills need measure the trade-offs among strategies, and this determines whether General Mills would still be one of the top players in terms of market shares in the industry.