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Factors Influencing Consumer’s Buying Pattern Towards Mineral Water In Bangladesh: A Study On Super Fresh Drinking Water in Bangladesh SUBMITTED TO Mahmud Zubayer Assistant Professor Department Of Business Administration East West University SUBMITTED BY Md. Abdur Rashid - 2012-2-10-231 Tanvir Hasan - 2013-1-10-367 Md.Farhan Safa -2013-1-10-011 Farhana Yasmin -2013-1-13-007 LETTER OF TRANSMITTAL november, 2015 To, Mahmud Zubayer Assistant Professor Department of Business Administration East West University. Subject: Factors Influencing Consumers’ Buying Pattern of Super Fresh Drinking Water. Dear Sir, It…show more content…
After a brain storming session with in the group we decided to study behavioral pattern of motivation process of “Super Fresh Drinking Water”. This report “Marketing Process of “Super Fresh Drinking Water” is the outcome of over 2 years studying in the East West University under graduation program. History of Fresh Drinking Water. Super Fresh Drinking Water is popular and the market leader among the drinking water brands in Bangladesh. It is clear, transparent, free from microorganisms and refined in seven stage of purification process as De-Iron, Pre-Ozone, De-Odor, Softening, Reverse Osmosis, Ultraviolet Treatment and Ozonation. Hygiene practice is maintained in every step of our refining process. So, Super Fresh Drinking Water is safest, reenergizing, refreshing, trendy and suitable for human body. In February, 2013, a new brand of water "No.1 Drinking Water" also was introduced to the market to cater the popular segment. At a Glance: Brand: Super Fresh Drinking Water, No.1 Drinking Water Plant Capacity: 172,800,000 Liters per year. Technology Used: 3 steps of refining process by Prominent Germany. Manpower: 1275 Sources of Raw Materials: Artesian water, chips for bottles from Korea, Thailand and Saudi Arabia SKU: 8 Ltr, 5 Ltr, 3 Ltr, 2 Ltr, 1.5 Ltr, 1 Ltr, 500 ml, 250 ml and 19 Ltr Jar Milestone: 2nd “Best Brand Award, 2013” Customers: Out of Home Consumer, Corporate, Institution, Hotel & Resort, Hospital, Sports,

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