Pran

By selling the Purity II to the box stores, we are gaining market from builders and remodelers. We will be offering a discount to the box stores for buying in bulk. Our sales team will get incentive as well from selling orders to the box stores. Incentive size for the salespeople depends on the quantity sold to the box stores. Retail market sales consist of internet and door to door sales. The door to door sales will be phased out because our team believes this strategy to be old fashioned and could portray a negative outlook on Eco Water as a company. The markets we would like to tap into are more rural territories. These types of markets show more cases of rust, impurities, and contamination in the water. Consumers will also enjoy better-tasting water, coffee, soups, mixed drinks, juices, and beverages.

First, water is an important resource for consumers and the environment. The body needs water to maintain health and the body’s mechanism to work properly. “People cannot survive without water resources in their everyday lives, which cost, taste, or health factors the cause for choice and how water consumption affects people and the environment” (Mythri, Chandu, Prashant, Subba, 2010, p. 515). The challenge is understanding the risk of drinking water, from either bottled water or tap water, and the adverse effects on the body system. Therefore, the better the quality of water, the less risk of drinking water from a bottle. “The most uncommon knowledge of the consumers is almost half of all bottled water comes from the same place as tap water, yet marketing tools to persuade the consumer will never unveil important information regarding this”(Liberatore, 2011, p. 69). Bottled water and tap water treatment process levels are different in a treatment process. In particular, tap water treated as high priority because of where the water comes from. The difference between the two water sources is tap water is from run offs and recycled water filtered to remove waste, chemicals, and pollutants, then processed again for all living organisms to use again. By the same token, bottled water comes from the mountain chambers and natural springs, afterward processed to maintain natural nutrients, for consumption leaving nothing to recycle.

As will be described below, we have joined together with a company that will grind up our used bottles and recycle

According to Aaker (2014, 1), the brand represents how the company delivers the product/ service not only in term of functionality, but also in term of emotion, self-expression, and social benefits. This report has been created to examine the VOSS water brand, its added value, and the position in the market. Evaluating methods such as CBBE model will be used in order to make a thorough analysis on the effectiveness of the company's branding strategy.

Due to the environment impact, we decided to explore the students’ basic knowledge and opinions of bottled water, and whether or not to ban bottled water at Brigham Young University-Hawaii. In order to answer this question, we conducted a survey and over 90 students were involved. The majority of participants think the university should not ban bottled water at Brigham Young University-Hawaii, since the bottled water is considered more hygiene, convenient and tasty. The implications of these results are useful for water system organizations.

Most of the BYUH students prefer not to ban bottled water even though they understand the disadvantages of using the bottled water and the positive effect of banning bottled water. The survey clearly shows that students knew that bottled water will cause a serious pollution problem, but it also shows that convenience is the first priority when students are choosing between tap water and bottled water. As a result, we can build more and upgrade the drinking fountains to encourage student to drink more tape water.

Bottled water, from companies such as Poland Springs, Dasani, and Nestle Pure Life has become one of the largest consumed drinks in America. According to Sean D. Daj, a Stockholm water research prizewinner, there are approximately 475 bottled water plants in the U.S., producing 600 brands of bottled water. It is estimated that bottled water will soon become the nations second most popular beverage after soft drinks (Daj). Bottled water is widely discussed because of its availability elsewhere. Why do we buy bottled water when we have a free supply of tap water? In describing the mass expansion of the drink Brian Howard, a writer from the Environmental Magazine, says, “Bottled water is expected to pass both coffee and milk to become the

First, water is an important resource for consumers and the environment. Water is needed in the body to maintain health and the body’s mechanism. “People cannot survive without water resources in their everyday lives, which cost, taste, or health factors the cause for choice and how water consumption affects people and the environment” (Mythri, Chandu, Prashant, Subba, 2010, p. 515). The challenge is understanding the risk of drinking water, from either bottled water or tap water, and the adverse effects on the body system. Therefore, the better the quality of water, the less risk of drinking water from a bottle. “The most uncommon knowledge of the consumers is almost half of all bottled water comes from the same place as tap water, yet marketing tools to persuade the consumer will never unveil important information regarding this”(Liberatore, 2011, p. 69). Bottled water and tap water treatment process levels are different in a treatment process. In particular, tap water treated as high priority because of where the water comes from. The difference between the two water sources is tap water is from run offs and recycled water, which is filtered to remove waste, chemicals, and pollutants, then processed again for all living organisms to use again. By the same token, bottled water is captured from the mountain chambers and natural springs and afterward processed differently, yet once it drunk its nothing left to recycle. “Scientifically, the biological stability is to

We can see on the table that producing a bottle of water in the US is not that expensive but some supporting related industries should be improved.

Nestlé’s Pure Water had to work hard toward positioning it as a valuable product to consumers. Consumers were becoming very wary of their communities municipal tap water, but they assumed that bottled water was not considered any safer or cleaner than the regulated tap water that was available in every home. Therefore, Nestle had to use some Smart Marketing Strategies. An advertising image on bottled water depict natural springs or mountains with clean, pure water, this was definitely able to make consumers believe that all bottled water was pure natural spring water. When the company offered its bottled water at a low price and the convenience of it being, available everywhere the product was wanted and was considered a great solution as an alternative to tap water not to mention all the health benefits and healthy lifestyle.

The mission of the NJ water company is to provide the high-quality water facility to the customers after testing to satisfy them. The team conducted the extensive research study to uncover the consumer insight that would lead to the unique campaign. The research also ensures that the campaign would resonate the targeted consumers while reinforcing the value position and common sense of the

This plant is a South African Design and uses RO technology. The design of the plant was to minimise environmental impacts and the use of the chemical cleaners to favour the high tourism activities in the area. Seawater is used as the feedwater with a salinity level of about 39000mg/l. From this plant about 38% of the 250KL of sea water is treated daily and is converted into portable water.

Studies in consumer behavior focus on consumer psychology to determine how people reason, feel and think; and choose between alternative products, brands and sellers (Gummesson, 2012). While consumers purchasing decisions are often influenced by culture, family and environmental factors, consumer knowledge is of great significance in informing decisions and in making actual purchases (Gummesson, 2015). The Consumer

Arnold, E 2006, ‘Bottled water drains natural resources’, Earth Policy Institute, 1 April , viewed 22 Octobe

As the Refreshing enters into the growth stage, careful attention will be given to feedback of the consumer, to note any consistencies of areas that needs to be changed. In the initial market, the tourist locations, the water will be placed in the most visible location with the bottled waters, but priced with an introductory price. The position of the bottled water will be a part of the agreement with WBC and the retailer. The labeling will disclosed the Refreshing is a WBC product, to bring the connection to the other soft drink product line that offers a uniqueness. Namely, the Woot Woot Beer.