Pre Call Report ( Hill Queen Gulab Herbal Ubtan

1334 Words Feb 4th, 2016 6 Pages



Report by: Kiranpal Mann
Student # c0645417
Date: 4th February 2016

The name of the product is “Gulab Herbal Ubtan” that shows that its main ingredients are Gulab (Rose) and Herbal Ubtan. Ubtan is very popular in India. The Kangra Hill Care & Cure Company recently launched a skin care product ‘Hill Queen Gulab Herbal Ubtan.’ The company is located in Kangra, Himachal Pradesh, India. This company was established in 2002. My purpose is to launch my product in Sarnia Canada. The first launch is on the experimental basis, if I observe success then I can expand it to other cities as well. To meet my purpose successfully, I did extensive research on targeted market of personal care products. However, I focused the entire globe because I want to prove, my choice is precise.
Research and Analysis
Surprisingly, females and males are becoming a strong candidate for skin care products. Therefore, the Indian manufacturers are developing family care brands. They are also producing male and female brands separately. Nonetheless, the male segment of the market is not so big now. It is, just 8% of the 10 billion dollars Indian market of personal care.
Targeted Market for Personal Care Products
In spite of the fact that, it is surprising that maturing population will be the main customer of the personal care…

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