Pre-Launch Decisions That Influence Innovation Success

When marketing any kind of product, the producer should take in to consideration the elements that will impact their business. If they can come up with solutions to these problems then they products are more than likely to succeed.

These challenges, awareness, availability, accessibility and affordability are the obstacles that stand in the way of a product being successful or not. If appropriately traversed, the company can expect to see huge profits. However this can only be done through a very thorough understanding of this unique market and the appropriate application of practical and pragmatic marketing strategies.

On a medium/long terms the company has the opportunity to be the pioneer in developing a innovative product with a positive impact among clients and

There are various broadcast channels that we can use that include TV/Radio, Industry conference, Vendor events, and industry association. The reason why this vehicle is important is that some of the targeted population is not much into social media since some of them are always too busy to operate their facebook or twitter accounts. Through broadcast, it will be possible to reach all the targeted populations, making it easier to sell the product (Olson, 2009).

A majority of the attractiveness stems from the abnormally low buyer and supplier power. However, this gain is offset by the current low barriers of entry and high competitive rivalry. In order to remain competitive, incumbents must (1) invest heavily in research and development, (2) secure technology via patents, (3) market heavily to monetize products, all of which will diminish bottom line results.

• The company should find effective way to communicate about the product in public to boost up the sale of existing product but this plan does not work every time and it can be tricky also.

If a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a website,

2. Stable and broad market for products with product-line of small items, eliminating companies with dependence on few customers.

the results of the analysis. Section VI discusses the findings and the limitations of the study. Future research directions are also outlined. Section VII concludes the paper. II. INNOVATION DIFFUSION AND THE S-CURVE GROWTH MODEL Over the last three decades, a considerable body of literature has accumulated on the characterization of the life cycle of innovations. Interest in understanding the factors and the environment conducive to the adoption of new innovations spans across different disciplines, most notably marketing, economics, and social science. One line of research involves empirical studies using cross-sectional data with a focus on the relationship between the adoption decision, the innovation, and the organizational characteristics. The majority of IS innovation studies fall into this category [2], [6], [17], [23], [35], [55], [56]. Another line of research, popularized in the marketing literature, focuses on the diffusion pattern of innovations over time. Aggregate diffusion models have been proposed to study the rate and pattern of the diffusion process. While originally developed to capture the essential features of

With the influence of online websites and social media, marketers are able to endorse their creation

Some of the key facts and critical issues presented in the case, begin with the understanding the development and evolution of an industry. According to Jack Parnell (2014), the development stages of an industry rely on the influences of competition and the potential profitability opportunities. At the introductory stage, a fairly new industry is being to make awareness of their product, however depend remains low because the industry is new. New industries rely heavily on technology and as demand begins to rises, the industry enters the growth stage (Parnell, 2014). When the industry becomes stagnant and constant this typically results in the parting of those who will carry on in the industry and the loss of unsuccessful competitors. This

Invention: MHS provided the client with tips for dealing with depression. MHS asked the client about his concerns? MHS actively listen at the client. MHS shared the following tips to help overcome his depression with the client; 1. Stay connected 2. Get moving 3. Do things that make you feel good and

Everett M. Rogers: (1997). Diffusion of Innovations Theory. HYPERLINK "http://www.tcw.utwente.nl/theorieenoverzicht/Theory clusters/Communication and Information" http://www.tcw.utwente.nl/theorieenoverzicht/Theory clusters/Communication and Information Technology

adoption rate of new services as well as the continuing usage of the Internet of the

In my opinion, technology is a huge factor in mass marketing being on its way “out the door”. With