Pre-Paid Industry Analysis

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

customers with them for a longer time. AT&T believes that by having properly trained employees and by providing the most advanced technology

Extra Gum released a commercial to touch the hearts of potential gum costumers. It is set up in the style of a music video to a touching love song. The video starts in a High School where are girl and guy, Sarah and Juan; meet eyes for the first time. Then Sarah offers Juan some Extra gum. The video then fast-forwards to Sarah and Juan after a date in a car and they have their first kiss. This kiss is also followed with Sarah offering Juan some gum. Then the montage quickly shows Sarah and Juan together in fall, winter, and even at Prom, after each Sarah continues to offer some Extra gum to Juan. Then as Sarah and Juan age, Extra gum seems to be a part of their life.

Given the broad spectrum that SIC 5812 covers, as stated before from buffets, cafeterias, fast food, caterers, and more, anyone who purchases food or drink from an establishment other than a grocery store specifically, are the primary target customers in the industry. Given the presence of “layers”, so to speak in the industry, separating low and high price, limited menu and full menu, there are going to be different customers in the different layers. It makes sense that there will be customers moving from upper price layers to lower price layers, but not necessarily the other way around for obvious reasons. From that conclusion, we can also conclude that the primary customers in the high price layers are going to be higher income individuals

Comcast practices the ‘Best-cost provider strategy’ in a business model that promotes convince for their customers by offering integrated services all on one bill. “Best-cost provider strategies are a hybrid of low-cost provider and differentiation strategies that aim at satisfying buyer expectations on key quality/features/performance/service attributes and beating customer expectations on price” (Gamble et. All) The elements in the best-cost provider strategy include: bundles with internet, cable and telephone services at varying internet speed, cable channels and levels of telephone service; different cable packages with different channels and promotional deals and

Foxtel’s major competitors are Netflix and Stan, however with the addition of Quickflix, Foxtel has created Presto to challenge the streaming market. Netflix is the cheapest of the services, and provides only marginally less movies then Quickflix and Foxtel. Despite Netflix being the cheapest option, Presto, Stan and Quickflix are perceived as budget options. Stan and Presto have the same pricing, however Stan offers much more content compared to Presto. This could be due to Presto assuming the economy option, thus providing less content. Foxtel is still the market leader, having large amounts of content, which is updated monthly, as well, as having the newest content the quickest. This factor is what persuades consumers to spend premium on

Customers need to know that they are receiving the best deals possible regardless of how they are signing up for their services. Comcast has different avenues of sales to meet customer’s individual needs, but the inconsistency in their point-of-sales system has lead to become a problem for quite a few years now. This report was written at the request of Neil Smit, Chief Executive Officer, to explore options for Comcast, which has been experienced a decrease in video subscribers. The main purpose of my investigation was to implement one point-of-sales system to assure that all customers are equally receiving the best possible deals and packages, while continuing to increase video subscribers and its revenue.

Rogers Cable is the leader in Canada’s cable television market, with a over 2.3 million cable television subscribers and 500000 internet subscribers. In 1993 the Canadian government relaxed the norms of telecommunications industry followed by an application in 1999, allowing local carriers to change the content of the information passing through their networks. This led to increased competition in the market and the customers enjoyed a lot of choice. As such Rogers Cable focused completely on increasing its subscriber base and

currently the #2U.S. telecom services provider overall after AT&T, and the company holds the top spot

When customers are comparing Sky to its competitors they must compare specific attributes that they find most important when selecting a pay TV service. Consumers will attach more value to some attributes than to others, some consumers will find packaging of a good important, while others will focus more on the price, or maybe on the brand name (Riezebos. R, 2003).

3.) Strong presence in high margin health services business. In addition to UnitedHealth Group’s leadership position in the health benefits market segment, UnitedHealth Group has strong information and technology based health services platform through its business segments which is Ingenix, OptumHealth and PrescriptionSolutions. The “CNN MONEY” (2012) website states Ingenix is one of the largest health information, technology and consulting companies in the world. The UnitedHealth Group derived $2.3 billion of revenues from Ingenix which contributed $284 million (excluding $200 million in goodwill impairment and business line deposition charges) of operating profit, and an operating margin of 12.1% during FY2010.

Mobile phones are no longer a communication device, but can be used for several other purposes including executing business operations. After internet banking, it has added another dimension to banking by enabling any kind of banking transactions like payments, balance inquiry and transfer of funds, just by using your mobile phone. Banking transactions over the mobile phone are usually performed either by sending a SMS to the bank or by using mobile internet. When you send a SMS requesting a financial

Summarise the future of the sectors of free-to-air television, retail and exhibition due to the rise of

Finally, Vodafone also segment their market by usage rates of their customers. Vodafone offer a variety of calling plans to suit customer's usage rates. They even offer specialist calling plans which are tailored to suit businesses. Through this method of segmentation Vodafone are able to identify their most valuable customers.

For satellite TV to move beyond the techies and early adapters, into the mainstream consumer marketplace, three things