Preliminary Market Research Findings for Future Marketing Strategy Recommendations

American Home Products offers a variety of products spread over 4 product lines. This allows the company to attract many consumers and if one product line does have a decline in sales, the company still has 3 other product lines to make up for the lost profit. The 4 product lines are prescription drugs, over the counter drugs, food products and housewares. These are very common

The retail market for home décor is very competitive. There are a variety of stores and catalog retailers that offer similar merchandise. Major players in the industry include Bed, Bath & Beyond, Cost Plus, World Market, and Williams-Sonoma. Specialty sections of large department stores also provide competition. Opportunities in retail home décor include attracting viewers from television networks, specializing in home décor. Home & Garden (HGTV) and the Do it Yourself (DIY) network are two examples of networks that encourage interior home design by the novice. Retail home décor products are often featured on television networks which provide a way to market their merchandise to consumers. Threats to the industry include an increasing number of home décor retailers that provide competition. In addition, wholesale clubs contain home décor departments which have a tendency towards lower prices. The current energy crisis, sub-prime mortgage debacle, and increasing unemployment rates also pose a threat to the industry.

The success of the cartoon series can be transferred to foreign market as well. By introducing its own mascot to the foreign consumers in any of its sales campaigns and promotion events, or even make it the theme in Haier’s retailor store, Haier would be able to amplify its brand image and be easily recognized in the competitive home appliances market.

In the early 2000’s Lowe’s was rapidly intensifying its presence nationwide. The company carried a varied assortment of home improvement products and catered to the needs of retail as well as commercial business customers. Lowe’s expanded their reach by acquiring a 41-store chain, Eagle Hardware and Garden, and engaging in a strategic alliance with HGTV to obtain a more profound existence in their market (Rouse, 2005). By 2004, Lowe’s operated almost 1,000 stores with plans to continue expansion across the nation (Rouse, 2005). The company has a core competency in helping customers meet their home improvement needs at a low price. In order to use this core competency to gain a competitive advantage, the company has focused on key

It works on predictions of performance that are normal to all participants and would likely occur. It is all about guessing what the competitor can or cannot do which means that the decision made will not be optimal. Decisions are based on predictions and assumptions which depend on initial conditions that are liable to sudden changes due to multiple of factors.

The procurement policy has changed to include higher product lines like Thomasville furniture and RIDGID tools known high-end items in the furniture and professional grade tools industry. In addition, Home Depot has collaborated with Martha Stewart Living offering a select brand of home improvement merchandise in certain types like paint, outdoor living, and home organization merchandise from Martha Stewart Living (Home Depot, 2013). By modifying strategies from internal industries such as example design stations that drive merchandise, the emphasis should be retaining the consumer through purchasing Home Depot’s products and guaranteeing that products remain available. Home Depot has changed their strategy and policy of purchasing to reflect the changes in the domestic market. Given is an outcome to raise demand for a service, fluctuating the demand curve to the right. By adding features to the provision or constructing it quicker or more dependable, Home

The home decorative and gift marketplace is a diverse arena encompassing many choices for the consumer. While Houzitrecognizes the competition in the industrycomes in many shapes and sizes, our in-depth analysis of each, as outlined below, has allowed us to identify our market strengths, areas of uniqueness and competitive edge.

Secondly, growth opportunity the company has developed Internet site not only as an alternative channel of sales, but as a channel that would be additional and complementary to its physical stores. It has increased its product categories by acquiring Georgia lighting; alongside it has also started selling major appliances at 135 of its stores. Moreover, it has created a pro-desk specifically designed to encourage professionals; in doing so it has also provided its do-it yourself customers with a listing of service contractors that will install the material purchased through Home Depot; 6200 third-party contractors have been added throughout the United States.

Over the years, hhgregg, Inc. has maintained that core business philosophy of providing personal customer service and offering low prices. Gregg Appliances still offers appliances at their stores, but has added different products as well, including televisions, computers, and audio devices. Selling such a variety of electronics is beneficial to hhgregg because they are an electronics store in the service industry. By offering many products to choose from, hhgregg attracts a mixture of customers.

Our California Institute of Advanced Management consulting team (BECK Consulting) looked into many different areas to gain helpful insight and information for Song & Meng, P.C. Our BECK Consulting group focused on four key areas: online marketing strategies, offline marketing strategies (specifically

within the industry. The trends relate to what products are available, who and how they are

Grant Nauta AHP Case Study Because American Home Products (AHP) currently operates with virtually no debt, their financial risk is very small. This shifts the burden heavily towards business risk. A porter’s five forces analysis is appropriate to determine the exact levels of business risk for American Home Products. First, the threat of substitutes is a risk that AHP cannot afford to ignore. Because they spend very little on Research and Development, and have to rely on their marketing to catch up to competitors, they always seem to be a step behind their competitors. In the industries that AHP operates, switching costs are very low and consumers based on anything from price to overall sentiment. Also, if a competitor markets a product

Most of the home products are essential for having a good life style. For example, there is no substitute for: a sheet, a pillow, a blanket, a desk, lamp etc., and the same store will offer

-For HomeHelp it is the opportunity to ally with Woodmere to create a time based logistics to improve product availability in stores while reducing overall inventory. By Allying with a furniture manufacturer we have

The JTA’s marketing plan is to increase the choice riders, the millennials, and the aging baby boomers by 15% during the next year. The actual JTA’s strategy marketing plan to attract and retain choice riders and millennials is the followings: