Premier Farnell 's Innovative And Forward Thinking Ways For Grow As A Company

2854 Words Mar 11th, 2015 12 Pages
Introduction:
Premier Farnell Overview
Premier Farnell PLC was established in 1996. It is a leading multi-channel, high service distributor that supports engineers. The company has over 4,500 employees, operates in 36 countries and distributes its services, products and solutions throughout Europe, North America and Asia pacific. Companies within the Premier Farnell Group include element14 (trades in Europe), Newark element14 (trades in the US, Canada and Mexico), Farnell Newark (trades in Brazil), CadSoft, AVID Technologies, and Akron Brass. The companies’ sales increased by 1.68%, from 952m in 2013 to 968m in 2014 (Premier Farnell, 2015).

Premier Farnell’s Strategy incorporates the company’s innovative and forward thinking ways to grow as a company.
1. “Focus on customer centric segments of the electronics market
2. Providing a differentiating multichannel environment
3. Internationalising our business model, especially in the faster growing emerging markets” (Premier Farnell, 2015).

SWOT

Acal Overview
Acal was founded in 1986, they specialise in designing, manufacturing and distributing electronic products and solutions for customers. Acal operates on a large scale in the technological sector such as power and magnetics along with communications, sensors, imaging, and impacted computers and displays. 80% of their production is customer-specific, this is a competitive advantage of Acal. This…
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