Premier League Essay

Stadiums to Parks; Arenas to Lanes; Coliseums to Fields. A football team is associated with their home. It’s where the fans pile in week in week out, friends and families alike. It’s where they live their Saturday afternoons and where they worship their heroes on the pitch. It’s a social hub and a sanctuary. But where is the Kia nightclub or the Betfred Mosque. With almost half the stadiums in the

Tottenham is part of a stable industry where the demand is inelastic due to enormous fan following

The UEFA FFP Regulations is about improving the financial health of European football club (UEFA, 2014). The regulation have came in force at the end of 2012 season where all clubs had to abide to the rules and regulations to obtain the license to play in the UEFA Champions League (UEFA, 2010). Deloitte (2014a, p. 2) refers the FFP break-even requirement as ‘a change potentially as profound as that brought about by the Bosman ruling.’

Reputation – The Club built its reputation in the early years of British football, the 1870s through to the 1950s. While it is still considered by some to be one of the country’s leading clubs, success, apart from in 1973 has been limited.

With the number of clubs which have participated in the UEFA competition over the past 12 years, a sample size of 6 teams will be selected for this dissertation. These clubs who must abide by Financial Fair Play regulations to participate in their competitions are Arsenal, Manchester United, Chelsea, Manchester City, Liverpool and Tottenham. It is also important to note that all clubs selected in this analysis has expense greater than €45 million, as UEFA’s break-even rule is subject to an exception of an acceptable deviation up to €45 million if the shortfall is covered by equity investment. As the Financial Fair Play has been in existence since 2010, financial statements and balance sheets for the selected clubs and the league have been

Although, the case study of Manchester United gives us a good example of a brand’s ability to globalize, it does not give us a clear picture into how a league as a whole accomplishes these same goals. To get this clear picture of a successful global soccer league we can review a case study by Matthew Holt that examines the UEFA Champions League and its ability to succeed. The UEFA Champions League(UCL) was established after the UEFA European cup started to see more revenue increases based on the increase in television and digital technologies. (Holt, 2007) The goal of the UCL was to increase revenue through a newly structured European club soccer league. The first way that UCL accomplished this was through centralized marketing. This was accomplished through selling the television rights as the UCL brand rather than allowing the clubs to individually sell the rights to the games. This increased the value of the television rights and in turn increased the profitability of the clubs. (Holt, 2007) UEFA sold this UCL brand

Game results: to achieve Real Madrid’s vision to be the best in the world, the club hired the best football players, e.g. by bringing the “Galacticos” which also enabled the team to borrow the player’s image and gave endorsement to the brand.

Both sides come from Spain, a place where football is highly competitive. This local rivalry is important because there is a ton of psychology that effects players on the pitch. Every player WANTS to win, there is nothing being held back when the players go onto the field. Historically, both teams are extremely successful. Real Madrid and Barcelona have over 20 league titles each, 32 and 22 respectively. As for the Spanish Cup, Copa del Rey, they are also very triumphant, Real Madrid’s 19 wins to Barcelona’s 26. This massive success in these local competitions cemented both teams as the most victorious teams in all of Spain. Europe’s biggest competition, UEFA Champions League, where all the fantastic teams all across Europe compete with one another, is another area

Coutinho has been one of the standout performers of the Premier League this season, with five goals and five assists helping Klopp's side to stay within a point of leaders Chelsea after 13

CE: Well, we are almost at the halfway point of the season. There is still a lot on the line, so what are your thoughts of how the team is performing up to this point?

The Club (1978), written by David Williamson, is a satirical play that follows the fortunes and misfortunes of a football club over the course of the season. David Williamson cleverly integrates the realistic portrayal of characters and dialogue into the play in order to effectively provide the reader with an insight into the power and politics of sport and the commoditisation of players. The main themes in The Club that David Williamson communicates across to the reader are power and the concept of ‘human loyalty verses materialistic gain’, which will be explained in further detail below.

Professional football clubs need revenue. It is vital to the financial survival of a club as they have ultimately become a business. Money is a vital necessity to enable the club to function. From paying ground rent to the funding of the youth system and to even signing players for the clubs, it is fundamental that a club is making a profit. The owners of the clubs will want to see profits being made otherwise the club will eventually no longer be able to function.

Tottenham is part of a stable industry where the demand is inelastic due to enormous fan following and is the number one sport followed all over the U.K. People either go to stadiums or watch the matches on the television.

It has been suggested that the UCL is a product of societal evolution. After forty years without change the European Cup had become commercially obsolete to broadcasters and sponsors due to the lack of guaranteed matches involving Europe’s biggest clubs (Ahlstrom, 2002). The knockout format allowed for clubs who would bring in large sums of revenue to be eliminated after merely two games.

Muniz and O’Guinn (2001) indicated rituals and traditions focus on sharing consumption experience with the brand. Supporters sing several specific songs during the match regarding to different circumstances to encourage and cheer the team. Those songs have already become a kind of spiritual symbol of the MUFC brand, and therefore will be passed on each time they are sung in matches. Celebrating the history of the brand is crucial for maintaining community and reproducing culture (Muniz and O’Guinn, 2001). For the MUFC community, the most vital history is the trophies they gained. After MUFC won their 19th English top league title last season, the Barclays Premiership Trophy Cup was being demonstrated around the world for the whole summer in 2011. This tour is not only presenting the precious trophy cup to supporters but also a promotion of the great history of MUFC to further raise reputation and attract new members. Sharing brand stories is another important means of maintaining and creating community (Muniz and O’Guinn, 2001). MUFC fans always mention either face to face or on internet about the classic victory of the champion league final in 1999 in Munich. This can be related to viral marketing by which positive image and consciousness of the brand and community can be delivered through word of mouth or