Preparing an Assessment for Lotus Rental Cars' CEO on the Feasability of Adding Alternative Fuel Vehicles to the Fleet

For years environmentalists have been screaming about going green, recycling and reusing products, and so forth. So the idea of our vehicles using alternative fuel sources would be a welcomed change. With the dozen of vehicles and fuel sources being introduced, it is now a possibility to add alternative fuel vehicles to our rental car fleet. Through this presentation, gasoline and alternative fuel vehicles will be fully outlined; the history, the sources of fuel, and consumer incentives will all be explained.

Problem Statement: Disruptors of domestic and international competitors are expanding upon the alternative fuel vehicle market and can offer a wider variety of products ranging from hybrid, plug-in hybrid, and fully electric vehicles due to the access to more resources available to them.

In this article “Why the Gasoline Engine Isn’t Going Away Any Time Soon,” Joseph B. White states that alternative energy cars could be the start of a revolution in the automaker world, however, complications interfere with the outcome. Although the author suggests different ideas on alternative vehicles, he contradicts himself numerous times while also lacking credibility of any sources.

The situational analysis is done to analyze the different environmental forces that can affect the sales and acceptability of the new product. In the later sections, the marketing objectives, the target segment for the new car, action programs, and marketing mix (product, price, promotion, and place) have been discussed in a view to set a roadmap for the company on how it can better market and sell its product to the most potential segment of the consumers. The marketing budget has been presented to give an estimate of the expenditures and expected revenues for the year. Finally, the ethical considerations for the marketing plan have been discussed which are also

Recently, the increase in the prices of fuel around global has adversely affected the businesses operations of various companies, especially those in retailer industry. As Target Corporation is our sample, it must find a way to manage the increasing fuel’s prices for its distribution networks. As the price of crude oil continues to rises, the firm’s costs associated with energy, transportation, and raw materials also increases. The price also directly affects consumers. Households with disposable income will save more than spend. Because of this economic situation, a firm must find a way to motivate sales.

Ford has had to face various challenges and current goals are to obtain the market share from its competitors and build the vehicles consumers are demanding. By meeting these needs, the company can redefine itself. With consumers trying to decrease their debt and an increasing number of competitors showcasing fuel-efficient vehicles, Ford needs to create affordable high quality and fuel efficient vehicles to remain competitive. An internal analysis of Ford Motor Company will evaluate its resources and capabilities. This analysis can aid in determining Ford’s cost position, competency, and competitiveness in the current marketplace.

Ecostar is a new to market hybrid car which provides an excellent alternative to other hybrid cars by offering a lower price point without compromising design and function. Ecostar has be designed to attract 16 to 40 year olds who live in rural areas that want a lower cost to own vehicle that provides excellent gas mileage and reliability. This paper will analysis a specific customer profile for which Ecostar is targeting and why. The customer buying process will be discussed and how Ecostar can use this process to their advantage in targeting there market.

|250000 indirect employees & 9000 vehicle for distribution). |position in profitability due to drop in prices by nearly 30% since 1950’s. |

Battery powered automobiles are relatively new within the auto industry. Advancements in battery power technology along with the effect of gas emissions and crude oil prices have made battery power a more possible choice than ever before. Are battery powered cars marketable? That is the question that this research paper intends to answer. If battery power is a marketable alternative to gasoline power, what makes it profitable? Who is the target consumer? With the recent prices of oil, some people look to battery technology to save money. Along with that, people who are concerned with the environment and those who want cleaner air may choose battery power instead of gasoline power. These cars are not usually inexpensive, but in the long run they may save money. There are some downsides to battery powered vehicles. It takes electricity to charge a battery, which is not always available. One concern is the distance a battery powered car can go. Car companies are working on a network of charging stations that span across the country so battery powered car owners can charge their cars. As mentioned earlier, not everyone can afford such a car. They tend to be costly on the front end, so the consumer base is limited. This paper should address all of these issues and others to determine how marketable these cars currently are and how the future looks from a marketing standpoint.

Lines, L., Kuby, M., Schultz, R., Clancy, J., & Xie, Z. (2008, October). A rental car strategy for com

A number of hybrid vehicles have been built and tested since 1980. Some of these vehicles have impressed analysts with their performance and low levels of exhaust and petroleum consumption. Interest in hybrid vehicles jumped in late 1993 with the announcement of funding for

➢ Higher gas prices result in a larger A/R financing cost and also lead to a higher bad debt expense, even though the net revenue might still be the same ( Suggest: implement some forms of hedging strategies against the increases in gas prices such as going long on a call option at a specific gas price which might materially increase the A/R financing cost and bad debt expenses.

Figures of different hybrid models will also be included as well as a table comparing the costs of various hybrids to traditionally fuelled cars. This will help the audience get a sense of the price ranges for hybrid vehicles before they go out and decide to buy one. Finally, a table dealing with the performance specs of hybrids will be added to emphasize certain limitations with these models.

We will start the external analysis with the PESTEL analysis of the automotive sector followed by the Porter’s five forces analysis and we will end by having a look at the key competitors and competitor pricing.

This study into the factors that affect the buying decision of hybrid vehicles in Malaysia could project the trend and acceptance of hybrid vehicles here in Malaysia. With that information, local automobile makers can consider into developing our own hybrid vehicles to offer the local markets a broader choice, as well as to stay competitive in the market. Additionally, this will be a good catalyst to spark off “Go Green” concept into consumers’ mind that is beneficial to the restoration and perseverance of the environment.