Preparing to Conduct Business Research: Part 4 Essay

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Preparing to conduct Business Research 4
Veronica Davis

Leslie Franklin

Kathy Santiago

University of Phoenix
Business Research
Philip Ingraham
January 3, 2013
This paper will address the following questions as it pertains to data analysis approach and quantitative and qualitative result reporting for BP. “How will you have access to the population to be sampled or interviewed? What are the instruments you will use to collect data or qualitative information? What is the appropriate sampling method? What sampling frame will be used? What is the appropriate sampling size? How will the sample size be determined? Which qualitative methods will be used and why? Which statistical tests will be used and
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The surveys will also be the same for individuals in different parts of the United States to ensure the data collected is not bias or one-sided. The surveys will also be the primary instrument in collecting the data, however, the interviews and focus groups will be the other two instruments used.
A sample is used when a portion of the target population must be used; neither time nor money allows the entire population to be used. A census would be the other form of data collection because the entire population is used. The portion used in the sample must be carefully selected to represent that population. If sampling is chosen, the researcher must determine which and how many people to interview, which and how many events to observe, or which and how many records to inspect (Cooper, 2014, p. 112). Choosing which sample method to be used is very important because this will be the basis for the way data is collected. If the wrong sample method is chosen the data will not be accurate, and in turn the analysis and the outcome will also be incorrect. For the purpose of this research, BP will use probability method; this is the best method to use because it will give you the most powerful statistical analyses on the results ("choosing a sampling method," 2013, para. 1). The sampling frame within the probability method used will be stratified sampling. Even though

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