Presentation On Shopping Centre Design Essay

Even though Nordstrom and Neiman Marcus retailers had the same basic store structure, the differences are noticeably visible in the costumer’s eyes. Entering into Neiman Marcus, customers have the feeling of having found a high-class store. This sensation makes Nordstrom rank as a store for people with an average purchasing power. Meaning, people of upper middle class. Similar to Nordstrom, Neiman Marcus has a showcase on both sides of the main door. The peculiar and different between both stores is reflected in the modern glass structure of the Neiman Marcus showcase, in which the facade of the main door is made, together with its shop windows or showcase. That structure provides it a luxurious touch of the last architecturally speaking trend. Neiman Marcus’ shop windows, unlike those of Nordstrom, they are oversize and have the same height as the main door although, they are wider. They occupy the entire main façade or, almost all of it. In addition, they are always stinging some of the most exclusive seasonal products in fashion in the show window. Neiman Marcus store does not have a central corridor that takes you straight to the central stairs, placed in the center of the store. Nevertheless, we can assume its main corridor or aisle is circular. A great strategy to make customers spend more time in the store and buy products that were not on their list. The first thing you come across when entering the store is a welcoming mannequin (in form of an elegant

When customers walk into the store, they first try to adjust themselves according to the surroundings of the store. It is very important to get the customers attention.By viewing the setup and location of the store in relation to the shopping, Paco

In a day of, “I want it now and I’m willing to pay for it,” a shopping center has to offer a variety of stores, and also have several options. The shoe shopper will go to the place with 5 shoe stores before they go to the place with only 1. They may not realize that of the 5 available shoe stores; only 1 is in their price range, but satisfying a wider variety of consumers will help the mall broaden the shopper’s experience. But it is important to remember that shoppers are price sensitive, so not only do you need a variety of stores offering a variety of products, but you also need to be able to provide a variety of price points so you don’t limit your shopper demographics.

In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.

---------------------------------------------------------------------------------------Task 4 (P2.3) - Explain what the different forms of customer traffic flows are, with examples

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

From the moment one enters the mall doors it becomes a mission. A mission to spend money in a selfish manner in attempt to feel better about oneself. In a crowd full of people all with the same intention, many malls have conquered our mindsets into believing we’re a community by coming together with no purpose. The mall is in fact a beast with attracting qualities. From the Stores, and food to the shiny floors and fancy designs.

In order to implement my plan, I hope to use the expertise of the commercial developers in order to perfect my mall. I would assume that they will handle all of the construction aspects regarding the project. The mall will contain four retailers which should contain a clothing store, grocery store, thrift shop and health clinic. I also want to have a relatively small parking lot to encourage walkability but also to accommodate for people travelling from afar or attempting to buy in bulk.

To gain a better understanding of the retail and commercial activity in the Toronto area, two different types of retail will be evaluated in the following report. The character, market orientation and location of a retail space all play crucial role in contributing to the success of the business. All three aspects of the retail spheres will be carefully assessed in order to make direct comparisons between the two types of retail businesses. The two retail systems that will be contrasted includes the ancillary retail system in downtown Toronto and the Retail Strip on Spadina, south of Baldwin.

According to the textbook, the retail life cycle consists of the introduction, growth, maturity, and decline. (Perreault, Jr., Cannon, & McCarthy, 2011) To keep a local suburban regional shopping mall from reaching its decline, one must spend time and money during the maturity phase to keep with today’s trends.

Due to decay, the city’s downtown area is currently experiencing business loss. Retailers surmise that the major contributing factors are pedestrian safety and aesthetics. The primary issue facing the city, in line with its goals, is economic development and the creation of a “vibrant downtown” which will stimulate retail business activity. Retailers are requesting changes to the aesthetics including adding brick sidewalks and planting areas.

Pointing and sprinting from store to store, bags in hand and wallet held tight. The sounds of screaming, laughing, and talking fill the space. Cash registers beaming and cards being swiped. There’s just no other place like this; a shopping mall. Today, buying clothes or items of interest is highly popular. All of one’s favorite stores feet away from each other, this ritual is composed of elements that might not seem very evident without looking close enough. At the International Plaza in beautiful Tampa Florida, I conducted observations and my own experiences as well to analysis this ritual as a cultural phenomenon. Through this research, we can understand the true meaning of a shopping mall.

For this assignment I have been asked to describe how visual merchandising is applied to the three selected retail outlets to an identified range of goods.

The tenant structure of the shopping center is an important factor in ensuring rent is adequate to make the project viable. The fact that Philipp conceded the hypermarket could have a negative effect on the overriding success of the project. ECE strategy typically relied on these large self-service retail stores. Hypermarkets are very desirable to customers since the warehouse structure enable the stores to offer a wide variety of products (i.e. fresh food, beverages, home supplies, electronics, clothing, car accessories, garden furniture etc.) at discounted prices. This lack of a hypermarket must be offset by assurance and

Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.