Presentation of Idealised Lifestyles in Editorial and Advertisements of Magazines

Agliata, D., & Tantleff-Dunn, S., (2004). The Impact of Media Exposure on Males’ Body Image.

Body image is an important concept in many adolescent and young adult minds. To have a positive body image is to know that you are beautiful. To be beautiful is to reach the standards of beauty in society. However, society is constantly changing those standards as time goes by. Many young men and women strive to reach the positive, even if it means their health, money, and mind. They have the media, such as magazines to thank for these wonderful standards.

too. Articles such as ‘how to get a man’ and ‘how to get a body like

Advertisements are literally everywhere, from ad pop-ups on your computer to the billboards you can see driving down the road. The purpose of these advertisements are to sell a specific item to an audience. The audience being the consumers and the ads being products such consumers purchase, the advertisements try to persuade the viewers that they need that item and that they should buy their companies product. While Schneider alcoholic beverages attempt to sell their product to adults through their advertisements by using very suggestive advertisement method which sexualized alcohol. In addition to using ethos, pathos, and logos to draw in their audience. Lastly, how this sexualized imagery is effecting the world

Juliet Schor, author of "The Overspent American: Why We Want What We Don 't Need, discusses our social positions as items that are visible that others can see and that aren 't visible to the social life we live in, which would be the invisible items. Turning invisible things into visible creates advertising for that product, making the consumers who wear it look and feel cooler because they’re wearing a product thats either expensive or popular. People start to notice not only that product, but the person who 's wearing the product. When consumers wear the product they actually advertise it, making others want to purchase that

Specifically I loved watching the simple justice excerpts. There was a lot of information I did not know about, and to actually dig further into this topic was

People want to achieve a better looking version of themselves, furthermore the increase of ads for diet foods and products can cause them to feel the need to purchase these products. The article, Eating Disorder and the Role of the media, states that it found a significant increase in advertisements for diet foods and diet products for the years 1973-1996. (Spettigue and Henderson 1) This shows us that the “ideal” body image change over generations also causing products to increase due to newer trends replace older trends. Generations are only momentarily while “ideal” body images change by becoming more skinnier and with higher expectations. This can lead to the increase of diet products. Also in the article, Body Image of Women, it states

Perhaps the first and most glaring appeal to People and any other pop culture “bible,” so to speak, would be the well-known and promiscuously-dressed celebrity on the front- typically a woman. Contrary to initial expectation, this tactic doesn’t lure men into the trap; it lures women. Whether they feel inferior or simply interested in the woman’s beauty, we don’t know, but the reader still becomes prey to the publisher. Similarly, we select celebrities to be the spokesperson of our media because it insinuates that their project or objective contains more substance than others since there is a celebrity working with the magazine. Even seeing a professional football player such as Tom Brady or Cam Newton on the cover of Men’s Health would lead men to believe that the only way to be as healthy as Brady ot Newton would be to read the

In order to arrive at the conclusion from the present study as intended to find out the difference in depiction of women in men’s magazines from that of the women’s magazines, a method of content analysis has been adopted. This content analysis focused on the portrayals of women’s body in advertisement in six different magazines; three Men’s Magazine (Playboy, Maxim and FHM) and three Women’s Magazine (Glamour, In Style and Cosmopolitan). The purpose of this study was to determine the portrayal of women body in the advertisements of the male magazines differ from those of the females. It was also intended toward finding that the women were portrayed in different ways for different audiences. Portrayals of women in magazines (men’s and women’s) may cultivate beliefs or expectations about physical appearance, sexuality, relationships or gender roles. Previous research by Rechert and Carpenter (2004) on this topic suggested that there has been an overall increase in sexual dress in portrayals of women and intimate contact between men and women from 1983 to 2003 in ads of different types of magazines including those for men and women. If the model in the ad was nude or almost nude, she would be considered sexually dressed. Intimate contact was contact between a male and female in an ad that was suggestive of sex or sexual acts. For the sake of the current content analysis, the focus will be on the findings of the increases in sexual dress. According to the researchers, sex in

George Gerbner’s article The Social Anatomy of the Romance-Confession Cover Girl discusses the contrast between the image of the cover girl and the verbal context surrounding her. He also discusses how this contrast successfully fulfils the editorial and distribution requirements of the magazine. Gerbner’s experiment explores how the alteration of the cover affects the perception of the cover girl.

Magazines advertisements portray beauty using models that are usually abnormally thin. This makes most woman, especially those who are young, feel inferior and insecure about their own bodies. They believe they will only be beautiful if they look like the women in the magazines. Most women will try going on a crazy diets like the tapeworm diet, or the baby food diet, just to try to look like the models on the cover of magazines. Even young girls see the magazines as a reflection of what they should look like when they get older. Woman will stare at themselves in the mirror and find all kinds of things wrong with their body, face, and clothing. They will compare anything and everything from their weight to their hair to the models on

Todays magazines promote sex more than ever. From headlines ranging from "Ten ways to make men want you" to "How to get a rockin' summer body", womens bodies are being exploited left and right. Not only are womens bodies being objectified, but mens are as well. Male modles are shown on covers with only their boxers halfway on. But that's only the covers.

The objectification of women is a huge issue in society and is often led by advertising. However many men still believe that the adverts depicting women in a sexual and often passive posture are not very offensive but rather very funny or sexy. However how would they feel if it were their daughter or sister being advertised throughout the world as a sex object?

Research indicates that exposure to thin ideal images in women's magazines is associated with heightened concerns for body shape and size in a number of young women, although the media's role in the psychopathology of body image disturbance is generally believed to be mediated by personality and socio-cultural factors. The purpose of this research study is to know and gather solid facts and reasons about fashion magazines affecting the teenagers’ body image in a form of research to self evaluation through careful accumulation of acceptable data and relevant resources for such data to be precise and spontaneous in its respected details to support results.

Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health. Finally, when I see ads like the one to the right, and rack my brain