President Barack Obama's Grassroots Campaign

The form in which political parties campaign has changed over time. And, there are many explanations historians provide describing the evolution of campaigns over time. In the present days, there is no doubt social media such as Facebook and Twitter has changed the game; these tools allow presidential nominees to reach far more people than ever before. It also allows the candidate to talk to people without filtration. In the last decade, the goal of the campaign focuses more on demoralizing the contestants than addressing real issues.

Many of them campaigned for Barack Obama, harnessing the power of the internet to cultivate new online communities and to disseminate the message of change that he espoused and many of the young embraced. Just before delivering his acceptance speech in Chicagos Grant Park, president-elect sent bulk email to his young-adult supporters, a fitting communiqué for this technologically advanced generation.” We just made history.” he

More and more people are getting their news from social media sites like Twitter, Facebook, Snapchat, Tumbler and many more, and candidates are using this to their advantage. This election is probably one of the first were candidates have actually used social media sites as their direct communication line to potential voters. Social media today had gone from gossip and family pictures to a location for political strategy. Thanks largely to trumps regular social media first declarations and its actually working particularly with the younger voters. A study released last year from the Pew Research Center that Marissa Lang cited showed that “Among 18- to 29-year-olds, nearly two-thirds said social media is the most helpful means of learning new things about politics.” (Lang, 2016). Even if the candidate isn’t the one posting the video or message in the end it will still end up on social media. For example, Trump had announced his plan to ban all Muslims from entering the united states in South Carolina not on social media however it found its way there and spread like wild fire. This sent those who were outraged to respond in disgust and those who encouraged it to share it so that their friends could see and so on and so on. Even if those who shared it did it to

Additionally to television, many political figures including Barrack Obama use social networking as a way to reach American citizens. Social networking is practically a right of passage among youth today. Political influences are in all types of media. Any young person that uses social networking or watches television is choosing to not pay attention to politics. “It would be reading too much into such responses to say that these two-thirds of young Americans didn’t value voting; they could well have seen voting as a fundamental right or a crucial choice. Nevertheless, without a

1. News you can choose – People are selective viewers now, “they approach their news consumption the way they approach their iPod”. Viewers can choose the Internet, Facebook, Messaging, Twitter, Snap-Chat, You Tube, TiVo, Cable TV, and the best one is word of mouth of where they saw something.

Media has completely evolved from what it was twenty years ago and now the media plays an extremely large role in politics. Mass media refers to the means for communicating to audiences. In the past, mass media would be considered newspapers, radios, and television announcements. Now, there are social media platforms and apps that deliver news and information to the people wherever they are. Even the current President has no qualms using such platforms as he is a frequent, and not so loved, user of the Twitter app. Almost every government agency and organization has their own website, or even their own twitter/instagram account. This provides the public easy access to information and updates regarding who they follow and what party they identify with. However, this leads to the problem of “newsworthiness”. Newsworthiness is the degree in which a story will likely appeal to the public. This can have very negative consequences as many journalists will write their pieces biasedly to attract the attention of fellow supporters. They will forgo the facts and instead, pick and choose what they want to include in their articles. This leads to a misinformed public, as they never receive the full

In the Youth Survey conducted by Project Vote Smart, respondents aged 18-24 chose the World Wide Web as their most useful information source (“General Population”). McCain is utilizing the power of the Internet to build mailing lists, solicit contributions and to attract young voters, many of whom are “more acquainted with computer networks than political networks” (Sullivan, “Virtual”). The Internet has proved to be an important organizing tool in McCain’s campaign. Young people interested in becoming involved in his campaign will find a web site that devotes an entire page to each youth organization in each state. Pages consist of upcoming events, biographical information, photographs, links and contact information, putting various aspects of McCain’s campaign at the very technologically advanced fingertips of America’s youth (“Students 4 Dole”). Each page varies; some simply list contact information, while others have inspirational letters from McCain supporters and extravagant graphics like waving state flags. “Virtual” volunteers assist electronically, emailing everything from

I am writing to you in regards to the quickly approaching 2016 Presidential Election. As your

The rapid improvement of technology in the last few decades is beyond incredible; it has significantly changed the pattern of interaction among individuals. Less than fifteen years ago, carrying a cell phone that was bigger than a block would make you appear in control of the world. The same world that today asks Siri, if Donald Trump was wearing a toupee in last night’s presidential debate. To its simplicity, individuals must adjust to the latest innovations and advancements. Comparable, politicians are obligated to rethink their campaign strategy, according to the current technology and developments. In other words, Hilary Clinton’s campaign cannot and will not be the same as Bill Clinton 's. Why not? Because voter 's attention is not

Politics in The United States has been reinforced with the usage of Mass Media since the 1780s. Mass media became one of the most reliable news sources in the world because it gives people the ability to communicate each other and be knowledgeable of the latest news worldwide. Indeed, mass media has changed how the world communicate through written, visual and audible tools that are known as, newspapers, television, radio and social media. Nowadays, the Internet has become one of the most important mass media influence because of the impact it has on persuading and transmitting fast information to people around the world. Younger people not only are dependent of the internet but, politicians, businesses, adults and kids are influenced by this

In the writing by Briggs (Young People and Political Participation: Teen Players) she notes that “social media are a critical new space for political discourse and engagement, which political institutions cannot afford to neglect” as the younger audiences use social media, and the people they follow as a guide it seemed vital that modern day politics has to infiltrate social media formats. This can be utilised by politicians and their agenda to widen the scope of their message. In the Praeger Handbook of Political Campaigning in the United States, Benoit investigates how successful an organised strategy using new media to win an election can be for political candidates. He states that “the innovative use of new media contributed to President Barack Obama's presidential campaign win in 2008” (Benoit, 2016). Obama's presidential campaign was one of the first to set the standard for political strategy online. The literature talks about the expansion of the internet and how that has provided a suitable platform for political agendas to grow exponentially. With the focus of the research project highlighting the specific use of social media it is important to reflect on the initial stages of online political campaigning, and to understand how Trump has cultivated this style of political

Social media has grown at phenomenal rates over the past decade, with its rise being easily visible in several fields such as publishing, business, and activism, among others. The rise of its use in the field of politics is well known by those who are on and off social media, as a result of increasing number of politicians using this global platform to their maximum advantage.

Since the 2000’s, the Presidential campaign process and candidates have progressively increased with the power of Internet for political purposes like, interacting with the public, fundraising, gathering supporters, gathering data on voters, and reaching adolescence. The evolution of social media in the 2000’s created a locomotion, causing the candidates to connect with the voters via the Internet.

Technology has advanced rapidly over the last decade and these changes have affected all aspects of life including media. The advent of social media tools such as twitter and facebook means users do not have to wait to get to know about particular news. In other words, they have instant access to news today and this was not the case about 15 years ago. During the Pre-Internet era, people had to wait for news to get published in their local news and this news that eventually came to them were filtered and edited to ensure that people heard or read only what they should. Along with these technological advancements, many cultural changes have also happened in the way people receive news.

In the generation of the millennials, the internet has become the main source of news and according to an article by Aaron Smith on the Pew Internet website 43% of registered voters from 18-29 get there political information from social media (Smith, 2014). This fact shows that political information is transitioning from being distributed threw controlled news outlets to being able to be typed up and pushed out around the world by individuals. The effect of social media comes with the advancement of technology because now people can be updated at moments notice due to smart phones. This ability creates convenience but leads to consequences. Robert Montenegro writes in a bigthink.com article that the use of this unchecked power of being able to push ideas to masses has lead to “thoughtless extremists” and political ignorance (Montenegro, 2015). The millennial generation is falling victim to social media due to information being instantly disseminated to masses and having a limited followering but is leading to more political involvement.