Presidential Advertising Campaigns

Paul F. Boller, Jr. was born on December 31, 1916 in Spring Lake, New Jersey. He received a B.A. degree in 1939 and a Ph.D. in 1947, both from Yale University. He served as a Japanese translator for the U.S. Navy from 1942 through 1946 and then as a civilian analyst for the Office of Naval Intelligence in Washington, D.C. He taught history as a professor at several universities, including Southern Methodist University in Dallas, Texas (1948-1966), the University of Texas at Austin (1963), Queens College in New York (summer of 1964), the University of Massachusetts at Boston

Jeb Bush's campaign hopes cannot include talk of the US Economy, Trade, Deficit Spending, or actual socials issues. What does a candidate do when his/her bag of campaign rhetoric runs shy of full and varied issues. They grab one or two issues and do the best they can to garner attention. What grabs attentions? The Middle East, ISIS, ad for the GOP abortion. Bush chose to speak about Iraq as integral to US foreign policy and an area the

No campaign in the history of presidential runnings has ever been the same. Yes, past campaigns and presidential candidates have shown their similarities between each other, but none has had the same events occur. The major variable is time. Society has shown a history of changing ideals and appeals. Each year, slowly but surely, society’s view is shaping and shifting. The presidential candidates know this factor and have to change with society to gain their social appeal. Within this time shift, we can analyze past polls and outcomes of primaries that have shown to be somewhat misleading.

The results of the 2012 election revealed many important factors that will come into play when the 2016 election approaches. Geography, for one, is a key influence as the Democrats and Republicans had seized a stronghold on some states and in order to win they will need to gain a hold on each other’s states. The Democrats in the 2012 election have gained popularity with their platform of social justice and federal government programs among minorities such as African-Americans, Hispanics, Asians, and unmarried people while the Republicans platform of a limited government has shown to be less relatable to the general public hinting that maybe they will tweak their ideology to fit what is social acceptable for the next election.

The 2012 presidential election was fundamentally different than the presidential election of 2004. In 2004 George W Bush defeated John Kerry with 62,028,719 votes, which was about 50.8 percent of the ballots cast. In 2004 the issue that was of most concern for Americans was terrorism. The attacks on September 11th 2001 under George Bush's first year in office, seemed to bring the country together in a way not seen since the second world war. The polling data shows that 52 percent of the people believed that Bush would do a better job dealing with terrorism and homeland security, versus 29 percent for Kerry. Voters seemed to prefer Bush on Iraq, 50 to 37; on moral values, by 47 to 29. Kerry led 48 to 32 on jobs and unemployment and by

As the 2016 Presidential election is approaching and President Barack Obama’s term is coming to a close, I’d like to look back at the previous election of 2012 and analyze what exactly happened. From the parties themselves to campaign fundraising and propaganda effectiveness.

Due to the fact that President Obama had already served his four-year term, this could be seen as a disadvantage, as to that his opponents could target his mistakes, and evidently the weak economy that the president had not aided. Obviously there are always key moments in a campaign trail, where one can reflect on to realize the evidence of how the campaign effective the candidate, for President Obama, there are several moments. One of the key components was the whole Ohio/ Auto Bailout situation. Basically in Ohio, its estimated that about one in eight jobs depend on the auto industry, and people were afraid and disappointed with Obamas unemployment rates that this is and was affecting them. Due to this, Obamas team put an exceptional effort by touting the government rescue of Chrysler and General Motors, and getting a multitude of supporters to help win Ohio. Another example is Hurricane Sandy, which was a deadly storm that occurred in the Northeast around the end of October of 2012. This gave a final opportunity, right before the election, to parade remarkable presidential leadership to the public eye. New Jersey’s prominent Republican Gov. Chris Christie – who had been the keynote speaker at the GOP convention in August – praised Obamas leadership and the federal response to the devastation the storm wrought upon his state” (Jackson). Likewise this affected,

Yet historically, those effects often haven't last very long. Sometimes a debate bounce will just fade, or sometimes it will be canceled out by a subsequent debate that helps the other major candidate (as it was for Romney).

During the 2016 Presidential campaign between Hillary Clinton and Donald Trump, there were many campaign advertisements from both sides that strongly resonated with voters. Clinton’s role model ad, for example, sent a powerful message by illustrating Trump’s substandard behavior as a presidential candidate. On the other hand, Trump’s “Hillary Clinton won 't Change Washington” ad demonstrated Clinton’s ineffectiveness as a leader as well as being part of the problem and not the solution. For example, one of the reasons that Trump was able to win the 2016 presidency was to increase voter turnout from the white working class male by connecting Clinton to the Washington elites. As a result, this paper will be examining the effects and implications that both of these campaign ads had towards the electorate in terms of how each candidate’s message played a role in the outcome of the 2016 Presidential election.

During the 2008 election, George Bush had completed his second term in office, leaving two fresh faces to run for President of the United States. Barrack Obama, an Illinois Senator, was running for the Democrats and Republican John McCain, an Arizona Senator. During Obama’s first term election, the Democratic party used the ongoing conflicts in Iraq as their central issue of the campaign. The slogan of “candidate for change” was used by Barrack Obama since the Republicans had held the presidential seat for the past 8 years. Now in Obama’s reelection year, Mitt Romney’s campaign tactics consisted of using Obama’s own statements against him. This commercial really struck a nerve with many Americans when they saw it http://www.livingroomcandidate.org/commercials/2012/these-hands. Again negative tactics against the opposing candidate take precedence over what they can do for our

Currently, twenty-one presidential hopefuls are competing for the attention, consideration, and ultimately the vote of the American people (New York Times). Despite party lines, the candidates all have one thing in common: they are counting on the support from the public in order to reach the White House. Due to the republic nature of government in the United States, any individual running for an elected position has a deep connection to the people they intend to represent. This relationship is formed and strengthened in multiple ways throughout the campaign process. Campaign slogans are an effective strategy used to convey a candidate’s overarching message to influence voters and have become a direct link to social or individual action.

Different candidates often have different goals. In 2012, the candidates for the presidential election had different goals. Barack Obama's goals were to improve all citizen healthcare through a organization called Obamacare. However, the republican party was opossed to a democratic healthcare system.

Political advertisements play an integral part in the Presidential election. Most notably are the derogatory bashings of the opposing candidates character and policies. Each candidate has its own campaign committee to aid in the promotion of the incoming elected official. Sometimes a third party chooses to engage the opposing party of their agenda using rhetorical strategies along with numerous examples of Ethos, Pathos, and Logos. On July 13, 2012, The Emergency Committee for Israel was one of these third parties who attacked the sitting President Barrack Obama in siding with the Republican Candidate Mitt Romney in the advertisement “Time to Act.”

Contrastingly, the three dramatic mass media presidential campaigns differed in the following ways. Starting with the 1960 campaign, it was the first of its kind and so all that was broadcasted was not advanced as compared to the debates that succeeded. The 1960 Kennedy/Nixon debate was broadcasted live from a television studio unlike other debates that followed (Webley, 2010). Else too; the images were not clear – they lacked quality definition due the fact that the technology used then was not so advanced like that of the years that succeeded ( History, n.d ). Fifteen years later another presidential campaign happened. This was in 1992 when Bush, Clinton and Perot were contesting for presidency. This time the campaigns took a very

What types of nonverbal communication, presentation skills, image management, persuasive tactics, and blunders to avoid do both candidates use and how do they use them to persuade citizens to vote for them?