preview

Presidential Candidates Media Efforts Essay

Good Essays
Presidential Candidates Media Efforts Senator John McCain, a Republican from Arizona, has had a long and distinguished career in both the military and in politics. A United States Naval Pilot and Captain who received the Silver Star, Bronze Star, Legion of Merit, and Purple Heart, McCain then moved onto the House of Representatives and Senate (“Biographical Data for John S. McCain”). In April of 1999, McCain announced his candidacy for President, stating his mission to “restore integrity into the office, reform government, and renew the American dream”(“The John McCain Story”). Senator McCain’s platform is “classic GOP conservatism…a strong defense, less government regulation, tax reductions, local oversight of education…”(“The Issue:…show more content…
McCain has led the fight in Congress to reform campaign finance, especially “soft” money contributions which are large donations to national parties from individuals, corporations and labor unions that are not susceptible to regulation. McCain, along with Democratic candidate Bill Bradley, is credited as being the first to discuss reforming the campaign finance system (Cox, Finklestein).

In the Youth Survey conducted by Project Vote Smart, respondents aged 18-24 chose the World Wide Web as their most useful information source (“General Population”). McCain is utilizing the power of the Internet to build mailing lists, solicit contributions and to attract young voters, many of whom are “more acquainted with computer networks than political networks” (Sullivan, “Virtual”). The Internet has proved to be an important organizing tool in McCain’s campaign. Young people interested in becoming involved in his campaign will find a web site that devotes an entire page to each youth organization in each state. Pages consist of upcoming events, biographical information, photographs, links and contact information, putting various aspects of McCain’s campaign at the very technologically advanced fingertips of America’s youth (“Students 4 Dole”). Each page varies; some simply list contact information, while others have inspirational letters from McCain supporters and extravagant graphics like waving state flags. “Virtual” volunteers assist electronically, emailing everything from
Get Access