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Pressure Groups and the Media and Government Essay

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This essay explores pressure groups and their role in democracy and society. It also discusses how pressure groups use the media as a communication strategy to influence.

Introduction

Pressure groups are known to be small and extremely diverse formed on the basis of interest and activities, their functions give them a high public profile where minds are influenced and driven to make change. “A Pressure group is an organisation which seeks to influence the details of a comparatively small range of public policies and which is not a function of a recognised political party” (Baggott, 1995: p.2). An aim of pressure groups is to generate support which can influence political agendas; this can directly persuade the government to …show more content…

These are high profile groups that bring about transformation to society focusing on the ability to gain access to media coverage for a high public profile. The political process can also benefit from this as they ensure that the media will concentrate on issues that will benefit them the most. “Exerting influence on government and the policy making process is the ultimate aim of pressure groups” (Lowe and Goyder, 1983, p79). In Paul Smith a ‘study of pressure group behaviour’. This quote again highlights the aim of pressure groups as they want their marginalised voices to be heard by the people that can have an immediate influence on policy making process.

Body
Pressure groups represent, influence and build upon the public; they have to demonstrate further political support to gain their position. Achieved through parliamentary lobbying, this is when groups are in frequent contact with the House of Commons or House of Lords. There are various reasons why groups lobby parliament, Rush (1990) explain three possible reasons one of which is “outside organisations fail to perceive parliament’s place in the policy- making process, believing it to have more influence over policy than is actually the case. The second is parliament is used when pressure elsewhere has failed and therefore is the last resort for those unable to influence ministers and senior civil servants. The third is that parliament does have an impact on policy. Groups deliberately

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