Pret A Manger Internationalization strategy

Other areas that affect new entry into a market include capital requirements, economies of scale, and brand identity. All of these factors have been discussed to some degree under other

Farburn et al (2002) suggests that “the prevalence of obesity and its physiological and psychological complications is increasing among children and adults. These findings emphasize the need for effective prevention and treatment programs. Public health policies and strategies are implemented to meet targets to tackle health issues and socioeconomic problems (Lydia Balsdon, 2009). The House of Commons Health Select Committee (HSC 2004) foreseen the rise in health-care costs related to obesityas the figures are predicted to double by 2050, the estimated cost in 2002 was around £3340-3724 million. Obesity usually relates to limitations in mobility, which results in challenges with daily activities and affecting the quality of life and preventing individuals from finding employability. Health and psychological complications from obesity and related diseases impact the health and social care cost as individuals have high sickness and absence levels from work, which results in low productivity and enforces costs on industries.(McCormick et al, 2007). The government addresses the national strategies in tackling and reducing the obesity figures in the UK. (DH, 2005b). The National Institute for Clinical Excellence (2013) declared that from April 2013, the local government took on a widespread concern for public health within

Obesity continues to be a problem in the United States. With obesity rates on the rise something must be done to prevent this massive issue. Seventeen percent of children and adolescents about 12.5 million are obese (Diet). Obesity is the result of a rise in fat that accumulated over time due to the lack of exercise and having a calorie surplus due to unhealthy food. An adult with a BMI (body mass index) higher than 30% is considered to be obese (Obesity). There isn’t a direct focus on obesity, because people don’t think it’s an important issue. To ensure a better future, solution is needed now. The solution to ending the obesity epidemic by encouraging a healthier lifestyle on children at young ages, improving nutrition at schools and restaurants, as well as providing more time and space for citizens to get physically active.

16. Which of the following can induce a firm to expand into the international arena?

What are some factors companies (and your learning team) need to consider before attempting to enter foreign markets? Assuming you were setting up a market program for a product in a foreign country (and you are), what should you take into consideration? Assume you are developing an advertising strategy for the promotion of a new product (and you are). What are some things you should consider?

2. What are the key elements of sociocultural barriers to trade? How can companies overcome these barriers?

The UK levels of obesity, 26% in men and 23.8% in women, are the highest among all Western Europe and growing rapidly, which is mainly due to a combination of sedentary lifestyle and poor diet. 5 The launch of some Government initiatives, such as ‘5 a Day’ campaign and Change4Life, are increasingly promoting healthier habits and consciousness on these topics. Furthermore, the exposure to this topics has been magnified with higher exposure to social media, ensuring a constant flow of information, especially among the younger generations.9

There has been an increased availability, accessibility, and affordability of food, this could explain the excess energy intake and weight gain among different populations. In addition to the easy access to food, there has also been decreased opportunities for physical activity in the recent years. Researchers have proposed a range of interventions to reduce obesity, these include, restricting the advertisement of unhealthy foods to children, improving school meals, using taxation to reduce consumption of unhealthy foods and providing subsidies to increase intake of healthy foods, and supply-chain incentives to increase the production of healthy foods (The GBD 2015 Obesity Collaborators.

Smith, R. J., Kilaru, A. S., Perrone, J., Paciotti, B., Barg, F. K., Gadsden, S. M., & Meisel, Z. F.

2. What are the key problems related to cultural differences and which integration approach should the company follow to overcome these problems?

One of the first issues that I see when expanding to new markets, would be in forecasting the potential of these markets. This can involve both overestimating and underestimating the size of said markets. This can then lead to challenges in staffing, production facilities, and warehouse space. Poor evaluation of these new markets can also affect our suppliers up and down

It is also important to consider the relations of the company with the government, that can make easier or more difficult the

First I would find out the cultural differences, break down the language barrier, Make sure that technological systems are compatible, and make sure to recruit the best employees.

     Other issues regarding international expansion into other countries also need to be considered including, access to supportive infrastructure, adapting to local culture and trade laws. Competitors within each of these regions will also pose a threat; a deeper analysis of competition within the food service industry utilizing Porter’s Five Forces model is located on the next page.

There are always business risk when it comes to expanding a company, especially from an international standpoint. There are many strategic risk that needs to be evaluated in order to expand the company successfully. Examining the possible risk of foreign currency exposure, basic functions of international banking/financial market, support of long term financing of operations, and assessment of opportunities that can be implemented within the company. There are risk on three dimensions of international finance, economic trends of the country, impact of globalization and monetary system. All of these situations will be discussed in this paper.