Price : Axe Body Spray Essay

I also agree with you in how you stated that the products price and value tie into one another especially when consumers are trying to determine what would essentially be the best option that meets their criteria of value. Likewise, it is important for companies to find significant and unique methods in which to make their product stand out and be the option of choice. Consumers want a product that is highly regarded but that also qualifies with price. They want to know that what they are paying for is of high standards and quality and worthy of the money being spent. Therefore, they look into every possible option to determine if the product meets brand loyalty and has the appeal to be different from their competitors items. You are

Price is defined as “The value that will purchase a finite quality, weight or other measure of a good or service” (Business Dictonary). When growing up your parents always said, this is too much money so you wouldn’t be able to get that candy bar or video game because the price of the product was too high. Whether this be because of high price the person that made this product had to out some research into the idea of how much they should sell this product for, how much profitability am I making at the end of the day after all deductions are taken out. The price is what set’s your product apart but a high price mean’s that you need to market the product very well to get people to buy it and build a quality product to get raving reviews. At Starbuck’s they always advertise giving you incentives and low prices. Summer time they do Ice Blended hour, which from 3 pm to 5 pm they offer their ice blended

When searching for something that will attract all types of people into my life, Trust Enhancer was exactly what caught my eyes.

On average, a woman starts wearing perfume at the age of 12. We can identify two big age categories of women:

Perhaps you have seen one of The Real Cost commercials on television. A girl peels her skin off to pay for cigarettes, a bunch of monsters leap into a boys mouth, and kids come up with any reason not to smoke. This along with several other commercials created by the Food and Drug Administration are played to warn others of the harmful side effects of tobacco. A science class watches as the teacher dissects a hideous creature while listing off several chemicals. The commercial ends with “If cigarettes looked as dangerous as they are, you’d run like hell.” This is the commercial that will be examined in the duration of the paper, what makes it so powerful? And are people listening?

Pricing it too high will refrain customers from paying the premium price for such a product (razors are perceived as a trivial commodity), while at the same time there are other competitors in the market with far more attractive prices.

The price comes from how much the product should sell for. In considering prices, the organization should consider the "product, customers, competitiveness, and quality."(Purdue, 2007)

P&G’s significant Pricing tactics are defining different prices for different brands to satisfy different customers. For example, no matter how much money the customers want to spend on hair care shampoos, P&G’s products can always satisfy customers’ needs. In addition, P&G always has great discounts such as buying a large one get a small one for free at holidays.

Aerosol hairspray does destroy the Ozone Layer. There are chemicals that are harmful to the ozone layer and are destroying the ozone layer. Plus, with all the people that use it on a day-to-day basis, it adds up a lot. I know that my mom uses it every day and she uses a lot, almost to where it fogs up her room. Here are reason why it destroys the ozone layer.

I found that many consumers who were with more than one person did complain about prices. They made comments about how they can get the same item at Target or Wal-Mart for a lower price. Those who were out shopping for Christmas presents I found complained more, as if they were hoping for a special deal due to the holiday. One customer I overheard stated, “she is crazy to think I am going to spend $50 on one pair of yoga pants, I’ll go to Target and get a pair for $20 instead.” I did not hear many consumers ask about prices, Victoria’s Secret tags every product with a price, so consumers are aware of the price as they browse.

Today’s highly competitive business world forces companies to create different tactics and relatively rely on multiple pricing strategies to conduct business.

Quite often, consumers purchase goods and services based on their perceived need. Upon making the decision that a need is present and a solution is available consumers are more equipped to react to that need. Although previously perceived that consumers will normally accept prices as presented by suppliers that remains to not be the case. Consumers assess and process prices based on past purchases and other psychological process they went through previously such as persuasive marketing strategies, accessibility of the goods or services and possibly information gathered from prior purchasers of a product. There are countless options that are available to consumers. Consumers are then faced with the choice of choosing the product that best fulfills their need at that given point. Consumers who are knowledgeable regarding prices will be aware of the approximated price for products (Zhao, Zhao & Deng, 2015).

Keeping these realities in mind, it is very much obvious that for this market, we choose and follow a value based pricing and do not keep the price of the product too high. It is advisable rather to follow an average pricing and let the consumers build some enthusiasm around the product.

Product line pricing is pricing different products within the same product range at different price points. For example: Dove Beauty Moisture Body Wash (1L) cost $9.75 versus Dove Firming Moisture Body Wash (1L) cost $10.70 in FairPrice.

Price, which is one of the most important elements of the marketing mix, can be difficult to get right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005).