Price Bundle Definition

The Portland Trail Blazers is a basketball team that is in dire need of improving season ticket holders. Through their research, multigame packages are one of the most successful Blazers promotions. Using conjoint analysis survey data there are ideal factors that support both the fan’s utility and the organizations profit strategy with respect to purchasing multigame packages.

Porter and Thomas claim that half of the NFL teams advertise their season ticket waiting list online and that all of them have sold out at least some of their major sections of season tickets, which is consistent with the profit maximizing behavior of team owners. Thus, the persistent shortage may be rational in a case of exceeded demand, making the product more valuable. Therefore, placing ticket prices into the inelastic region of demand is closely related to politically supported subsidies, which restores the balance of low pricing policy. Additionally, the NFL also uses a form of price-discrimination to influence their subsidies. However, ultimately, the NFL uses the public choice model. Moreover, the public choice model is when there is

Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2012). Consumer Behavior, 6e, 6th Edition.

Whenever I purchase makeup, I will always opt for the cheapest brand, even if there is a better product that hardly costs more. I always ensure that my purchases are wise before I make them, because am I sure that I want to spend all of my savings at once? Why would I throw away all of my money at once for something I don’t particularly need?

Furthermore the relationship between concession spending and the amount of people willing to spend money on concession goods is the amount that concession prices rise less people willing to purchase them. As 45% of people are willing to spend between $6-$10 on concessions, estimating that to $8 being spent, concessions should be priced range between $6-$10.Concession and ticket prices provide variables to calculate optimal pricing mix for a single ticket, the same can be used on all the packages.

While talking to many of the students on campus, many students go to the games on Friday and Saturday in order to start off their nights. In other words, they go to the games, which start at 7, to start the fun before they go out to bars or friend’s houses. The opportunity to have Thursday night games, which is a day where many students are done with their school week and have fun that night, could have attendance in line with Friday and greater than Saturday. The ticket package that I would suggest is buy 3, get 3 free in the student section. This could create a “bring your friends” environment that would boost sales.The reason why it’s not just 50% each ticket instead of the buy 3, get 3 is because my deal would bring more attendance because you need 6 people instead of just a singular person. Also, with more students in the seats, concession sales would also get a boost. With more attendees at the game, they are going to want food and drinks. With better concession sales, that will make up for the loss of profit from the free tickets. The overall positives make up for the possible

According to the article, “The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices,”

Sport teams switched to a variable pricing strategy so they could make a higher profit on tickets because they knew there would be more fans coming to the games.

‘Special treat’ customers are those who are willing to pay more because they are buying an experience rather than just wanting to see a match. They still have a high elasticity because there are alternatives – they will be put off if prices are too high.

One of those aspects being that I had a fascination for makeup. I had this fascination because I believed that makeup would enhance parts of my face that I didn't necessarily like. I also would also look on social media and see how these celebrities look so flawless and wondered why can't I ? I started off my makeup branching with just a little drugstore mascara that grew onto me doing foundation, eyebrows, and contour. Many people would compliment me on how I do my makeup but one day I decided I wanted to try something new involving my lips. Around this time there was so much talk about Kylie Jenner's lipsticks as I began to do my research on her lipsticks by watching multiple media sources on YouTube from Chrisspy, Desi Perkins and Jeffree Star I heard a lot of good reviews such as the lipstick being long wearing, matte finish, smells like cake, includes a lip liner, the dope packaging and only cost $29.00 !!! I have went to M.A.C with my mom and she purchased lipsticks for $30.00 single lipsticks alone without a lipliner or anything. So I thought this Kylie Jenner Lipstick was a good deal so I purchased them I bought 3 lipsticks, Candy K, Dolce K and True Brown. The delivery took a good week to come I find that to be a long time maybe because I’m very impatient…

Melanie is really into makeup and never leaves her house without applying a full face of makeup including false eyelashes. She even has a Youtube channel where she posts makeup tutorials. But does Melanie really enjoy wearing makeup or does she feel others expect her to wear it? Does wearing makeup increase Melanie’s confidence and cause others to perceive her as more attractive, intelligent, or friendly? Cash, Dawson, Davis, Bowen, and Galumbeck (1989) found that male peers who judged photographs of women wearing makeup deemed the women to be more physically attractive than the men who saw them without makeup, while female peers were equally favorable whether makeup was worn or not. We are extending this research by adding in an extra level of how much makeup is being worn giving.

Wearing expensive cosmetics used to be against the law. In some countries is wearing make-up still against the law. For many people is make-up their world. There are a lot of different style of make-up. Make-up is like a piece of art. People can be creative and do their make-up the way they like. Of course a lot of people follow make-up trends. Most of the time the trends are all about expensive Make-up, but someone times people find a dupe for it. $60 vs $20. That is a big different and they have the same pigmentation and quality. Expensive make-up isn’t the money worth.

The greater the demand of a product, the greater the associated value, and hence greater will be price. Price is also dependent upon the supply of a product, the lower the supply, the higher the price. The price of a product is also dependent upon the state of the overall economic conditions. At the time of the recent recession, the ticket prices of matches and merchandise were set at a comparatively lower level than at the time of a boom. (Kotler)

The target market for Maybelline’s Great Lash Mascara is primarily women between the ages of 15 and 35. Because of this large age gap, Maybelline over the years has become a more contemporary brand for all women of all races. They have done this by providing foundation shades in a wider range of colors and introducing products that women of any age can use. Maybelline also produces different products for each country that they distribute to. Each ad within an ad campaign is altered slightly or tremendously to better suit the culture it is marketing to. In the U.S., a large percent of females begin to use makeup before the age of 16. As a girl uses Maybelline Great Lash Mascara, a well-known product, it could have possibly been bought for her or given to her by her mother. With this specific product being around for many years, many women have grown to be brand loyal to it. As a young woman grows into adulthood, the cheaper mascara option of Maybelline Great Lash can be compared to other brands of higher price. Other competitors can provide a product that a consumer can reach for as they grow and can begin to afford to spend more on a better quality or different formula of mascara. This can relate to income or social class within demographics as well. Some women choose this specific SBU because of the affordable price and what they expect out of the product. This specific product is a simple mascara that lengthens and darkens lashes. As these consumers grow older, they may

Quite often, consumers purchase goods and services based on their perceived need. Upon making the decision that a need is present and a solution is available consumers are more equipped to react to that need. Although previously perceived that consumers will normally accept prices as presented by suppliers that remains to not be the case. Consumers assess and process prices based on past purchases and other psychological process they went through previously such as persuasive marketing strategies, accessibility of the goods or services and possibly information gathered from prior purchasers of a product. There are countless options that are available to consumers. Consumers are then faced with the choice of choosing the product that best fulfills their need at that given point. Consumers who are knowledgeable regarding prices will be aware of the approximated price for products (Zhao, Zhao & Deng, 2015).