Price Discrimination | Amusement Parks Essay examples

might get ill on the rides or on the park and the staff has to treat

Two of the biggest theme parks in Orlando, Florida are Walt Disney World and Universal Studios Florida. Both of the theme parks are huge competitors when it comes to getting customers and money. In this essay I will show you which of the two theme parks is better than the other, by using multiple different categories that theme parks use when making their parks.

Go there all the time for festivals and events. The first thing you see in the park is the “Branding

The water park should provide employment as well as happy customers. The water park should help the other businesses in the area with added revenue to their business. United States in 2011 theme parks, amusement parks, and water parks generated a total direct economic impact of approximately 55.4 billion dollars (IAAPA).

For the theme park industry on the Gold Coast this low level of power held by the roller-coaster suppliers means that any of the theme parks will be able to discuss their needs with a number of manufacturers due to the large number available to choose from and due to the suppliers reliance on the theme park industry to sell their products, prices will be reasonable which will also be helped by the fact that there is large competition between the suppliers due to their numbers.

Euro Disney marketers have recognized a trend. People are going to theme parks during the weekends for adults as well as children entertainment. Indeed, there is an existing need for entertainment of this kind. Therefore, an opportunity exists in the European market that Euro Disney could have taken advantage of.

The secondary target market for Luna Park is that of the young children’s parents as well as their older siblings as well as corporate people experiencing Luna Park on a ‘corporate day’. Adults have the ability to go on all of

or perceived value is used to set the price of the service or good (Boundless, 2017). Demand-based pricing is well-known for being used in the hotel and airline industry. It was not until early 2016 when Disney decided to make the switch to this as well (Sampson, 2016). Ticket prices now cost up to 20% more during holidays and weekends (Barnes, 2016). Seasonal changes were also included, where “peak” tickets for visits during December, Spring break, and July weekends come at a higher price (Barnes, 2016). A three-tiered system based on the date of the visit was

It is not seen as an amusement park with thrill rides, it is seen as a completely different world in the eyes of the consumer. If a new business spent the capital to create a theme park, it still has to build a brand to compete with a global media giant with more than 50 years of experience.

They notice that during the summer, when kids are off from school and need things to do, the demand to go visit this theme park is very high and insensitive to price. Monopolist thinking, Disney should try to tap into those willing to pay through peak times and somehow win over the people who are cheap with their money to start coming in on quiet less peak days by maybe decreasing those prices on those days. This might improve customer experience by equaling out all visitors. Just as movie theaters offer low prices in the morning and mid day at less packed times, airline businesses offer cheap flight tickets for seats that are tight with less room and at various times during the night or early in the morning. It was also stated in the article that Universal Studios also introduced a system that will allow consumers to save about $20 on less peak days compared with the usual $95 price admission.

are one of the leading reasons people vacation to many destinations. The theme park market is

The amusement park Busch Gardens is confronted with a few marketing challenges which include the need for more direct and interactive marketing strategies for the park through its marketing strategies throughout the marketing mix. This will be done by assisting Mr. Dan Dipiazzo and his team with the revamping and providing several recommendations to overcome the obstacles the Busch Gardens team is facing with their marketing issues.

Competing amusement parks has upgraded their attractions to attract more consumers and Disney is has recently strategizing this approach to a more concentrated perspective. This can ultimately lower their revenues until the plan is complete.

This pricing decision aimed at limiting the number of visitors so that they could also increase their margin per ticket sold and get closer to the “willing to pay” price level. After a market survey, it became clear that guests felt that they got value for money.

The website for the national and state park systems helps to enlighten the public on the subject of impending changes in policy and regulations, as well as new developments in different parks. Due to this, the parks and recreation districts judge that individuals and families will be more agreeable to the idea of traveling to parks in different states because of the easy accessibility of directions and information about the parks. Owing to the latest rise in interest of campgrounds and recreation areas, there has been an increase in funds. This new revenue has made possible the purchase of more parkland throughout the United States. Without prevailing use of the Internet, this most likely would not have been possible. The East Bay Park District has been able to purchase 1,476 of land. This is the single largest acquisition that the Park has made in over twenty years. The York Center Park District been able to purchase and protect a 20-acre area in the last five years. This is the largest area they manage. With the acquisition of supplementary parkland, it is more likely that this land will continue in its natural condition and not be converted into an urbanized region.