Price Of A Fast Food Restaurant

There are quite a few chief differences between Chipotle’s strategy and the strategy being employed at Moe’s South West Grill’s. The biggest and most noticeable difference is Chipotle’s has company-owned restaurants only whereas Moe’s Southwest grill has franchised restaurants only. While Chipotle’s strategy is more oriented on a focused differentiation Moe’s strategy focuses on a broad differentiation of its menu. For example, the menu at Moe’s features meals such as quesadillas, tacos, burrito bowls, burritos, salads and nachos. Customers can customize main dishes with more than 20 items. Furthermore, Moe’s also offers a kid’s and vegetarian menu as well as two

Clare’s Chocolate Cafes use word of mouth marketing vs. more traditional avenues of marketing. This fits in with the organization’s focus on providing high quality chocolate products to customers. As the perception of a quality product is subjective, people tend to believe the opinions of friends or associates when they describe a product and say that it is good, of high quality, and whether or not it is worth the price paid. It’s about earning the respect and trust of customers and gaining new customers when they refer a product to a friend. Word of mouth is also a good business decision because it reduces the cost of advertising. The organization is duty bound, by this practice, to always been relevant and on top of product quality, service delivery and customer satisfaction.

Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion.

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

Straight forward only the best quality food, service and great environment can bring repeat clientele which can never be achieved by any means of advertisement.

People is an important element to Shakeaway and the marketing mix and how promotion as a role to support it. At Shakeaway, the people who work there is important to the business. It’s important the people of Shakeaway knows how to use the different equipment in the shop to make the milkshakes and give the customers exactly what want. It is also important that Shakeaway offer a good level of care before and after the purchase of the milkshakes. Promotion support this element of the marketing mix; by sales management and personal selling. For this to be success the people of Shakeaway will need training and development programmes; in which they will learn:

Obviously the company has perfected their marketing strategy, and like any successful business, has made it all about the customer. Businesses would not thrive without, of course, business for the people. Making customers the purpose of the restaurant, Chick-Fil-A has become exceedingly successful in a relatively short amount of time. They use good promotional and advertising ideas to draw the customers’ interests and keep customer satisfaction to develop loyal customer business. This video has shown that obtaining a strong marketing strategy, respectful service, dedication to the customer, and good promotional/advertising ideas will draw in business resulting in profit for the company and thriving

Moe’s is the 80th largest fast food restaurant with 650+ stores throughout the United States. Sales in 2015 were 621 million dollars, with the average location netting just over 1 million dollars in sales. They are almost identical in their approach and offerings to Chipotle. They also offer the personalization and customization of your burritos and wraps. Moe’s is another great fast casual restaurant that we know this product will appeal to. We believe that success at Moe’s could be a great lower level entry point that can help us get into other larger restaurants. The contact that we believe is best for Moe’s would be their Chief Development Officer, Steve Parker. He is in charge of new business ventures and developing the branding and restaurant

The moderate growth rate of the restaurant industry results in many competitive rivalries and the nature of business allows customers to switch freely. Therefore, among porter’s five forces, the pressures from substitute products tend to drive the most competition in the restaurant industry today (Restaurant 2015). In addition, restaurants face the threat of customer’s ability to choose other leisure activities such as going to the movies, bowling, or other social outings (Restaurant 2015). To effectively compete under such conditions, restaurants are heavily investing in brand building to create customer loyalty. Another trending strategy used to increase customer returns is servicing beyond food and beverages; restaurants are heavily investing in providing individualized, memorable and entertaining

•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.

McDonald’s emphasizes cleanliness and food safety, in addition to quality and value service (QSC&V), through which it has succeeded in obtaining customer trust. The company also stresses ethical practices, dependability, and truthfulness in dealing with customers (McDonald’s, 2012, p. 1). Moreover, McDonald’s employs a coordinated marketing strategy that involves analyzing customer wants, creating products to satisfy his or her needs, setting the right prices and enhancing awareness of

According to the Center for Disease Control and Prevention (CDC) in 2009-2010 78 million adults in the US were obese. Regarding the youth, 12.5 million boys and girls between the age of 2 and 19 were overweight. The reasons for such alarming statistics may depend of genetic, disease but most commonly, the environment. Compared to other countries, the US is likely to have the highest number of fast food restaurants per square mile. This industry includes about 550,000 restaurants which is approximately the 10% of the ones distributed around the world. Major companies include Mc Donald’s in the first place followed by KFC, Pizza Hut and other 50 chains of fast food and beverage service. Why is fast food so popular in the US? Besides of being accessible and inexpensive, other reasons such as marketing, bio-chemical dependence and the lack of knowledge of how is this food processed may be involved.

In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations.

To provide quality product, extensive menu of delicious foods, ensure customer awareness and loyalty and also have good publicity.

McDonalds focuses of four major pricing strategies: product line, promotional, penetration, and value pricing. Product line pricing is a unique pricing strategy that falls solely on their many product lines (McDonald’s Pricing Strategies). Economic conditions may change rapidly, thus warranting change in the product or the product line. During the Asian currency crisis, McDonald’s replaced french-fries with rice in its Indonesian restaurants due to the cost considerations. With the collapse of the local rupiah, potatoes, the only ingredient McDonald’s imports to Indonesia, quintupled in price. In addition, a new rice and egg dish was introduced to maintain as many customers as possible the economic hardship (International Marketing. 9th edition pg.335). In order to appeal to the local demographic, international marketers must make sure products do not contain ingredients that might be in violation of legal requirements or religious or social customs. Since Indonesia is in a Muslim country, McDonalds “Maharaja Mac” is made with non-beef products (International Marketing. 9th edition pg. 336).