Pricing Analysis : The New Fit Tee Shirt

Athletics Supreme’s sportswear prices are affordable when compared to higher priced competitors like Walmart Stores and Dick’s Sporting Goods with a pricing strategy designed and employed to offer competition to its rival companies. The company does not compromise on its quality craftsmanhip while still offering low prices because it is confident of its loyal consumers. The company’s pricing methodology is flexible and depends generally on the economic trends that might influence buyer behavior in targeted segments focusing on total customer satisfaction as a way of encouraging brand loyalty in a highly competitive

American Eagle is defying a slump in teen retail, with sales rising 11% in the most recent quarter. The retailer has been taking several steps to avoid slipping sales, Phil Wahba of Fortune reports. A crucial component of this is avoiding heavily discounted clothing — a trend that's hurting competitors Abercrombie & Fitch and Aeropostale. While shoppers love discounts and good sales, too many of them can be detrimental for retailers. Constant heavy discounts can condition consumers to not want to pay full price.

In this project, I have chosen to provide a microeconomic-based analysis on NIKE Inc. The study will include the analytic overview of the general market of Nike brand, as well as the information about the goods, service, and areas of operation. Throughout the research of this paper, I will discuss the cost of production, as well as the supply and demand in relation to microeconomics. Moreover, we will look at how supply and demand of this market regulates the equilibrium of quantity and price, as well as the economical efficiencies where the surplus for consumer and producer is maximized. Information will be explored to understand why businesses and people make decisions and how those actions we can be used for strategy. To conclude this research paper, I will take a deeper look and make recommendations for the future profitability, future growth and sustainability of NIKE Inc. (Hubbard & Obrien, 2015).

My solution is to lower the price of the clothing to match the quality. This would create a fair price that would compete with other athletic clothing stores. On the

The sportswear industry provides clothing, including footwear, worn for sport or physical exercise and has now evolved as casual fashion clothing more than athletic wear. In this report I will be talking about Kotler’s macro forces and their effect on the sportswear industry. I will also be comparing two organizations from the industry and evaluating the similarities and differences between them.

Ease or difficulty of shopping: J. Crew’s website allowed for easy shopping. The home page offered several ways to shop. You had the option of choosing a specific category such as women’s pants, you could browse through the “wear to work” collection they have put together, or you could have used the search bar that was provided to search for a specific item.

Companies like Under Armour, Nike and Adidas/Reebok have high threats of substitute´s products. These companies share the sport apparel industry and are vulnerable to competitive pressure from the actions of buyers whenever they view that their products can be substituted for others. The availability of substitutes invites the costumer to compare performance, features, and ease of use as well as price. Under Armour’s major competitors are Nike and Adidas/Reebok because they have a similar or competing product offerings. The top sport apparel brands offer similar products and that is why each one of them needs to keep a high standard and produce good quality products in order for customers to keep buying their product.

Lululemon is a high quality clothing brand selling items at an expensive price. Customers are willing to pay a substantial amount of money to purchase this clothing. Lululemon has the power to adjust prices constantly because they have a high budget. Hundreds of companies sell athletic clothes, but it can be argued that customers spend money to buy the logo rather than the clothing itself. Some of Lululemon’s competitors are Athleta, Nike, Fabletics, and Under Armor. Lululemon's $98 pair of leggings looks almost exactly like Athleta's $79 pair. Lululemon has the ability to do this because they know their customers will choose to buy their logo oppose to Athleta’s. The target area for Lululemon is typically upper middle class women but men and

Every morning, many women begin planning their outfits even before they stroll out of bed. . Will it be a red or pink top, casual or dressy, jeans or sweatpants? These are just few of the countless decisions to be made that morning. Do they ever stop for a second to reflect on how these clothes were even made? Throughout our recorded history, businesses in many production-based industries faced challenges to meet their supply and demand needs. In the book The Travels of a T-shirt in The Global Economy, the author Pietra Rivoli does a great job with bringing her readers along with her on her little journey that evolved after her single purchase of a T- shirt from a local Walgreens. Upon purchasing the T-shirt she wanted to dig deeper and see where did it all began. Due to her devoted soul she began traveling the world from West Texas to China and even all the way to Africa. This one product was the motive behind her understanding of the entire international trading system and globalization debate that now thousands of individuals are benefiting from. We have

Released in 2012, Cloud Atlas is a German science fiction film directed by Lana and Andy Wachowski. The Wachowski’s provide us with a highly meaningful symbolic themes of “human enslavement” which Cloud Atlas touches on with six interdependent and interwoven stories connecting to different time periods. The film is deliberated according to the author of this novel, David Mitchell who pieces together several coordinated narrative lives. It’s appears that the storyline Somni-451 represents the cruelty of enslavement, similar to what we see in moderns sweatshops. The struggle for freedom over dictatorship is enclose in its storyline, near with points that can be found time after time in all myths, religion, and more frankly in today’s art. In most cases a force seeks to direct and liberate humanity, the rest seeks to influence and force dictatorship. This struggle occurs on many levels that still remains in today’s world. We often realize that both views are predictions of the same origin or knowledge. Whether, we decide to call it past, present, or future all of the existing themes occur at the same time through our life-force. The way in how we identify the past and future will always depend on the knowledge gained from the present. This can be easy proven by the following quote by Mitchell, “Our lives are not our own. We are bound to others past and present, and by each

Today sexualizing woman is the norm especially in the fashion industry, but that will not exclude the other industries. Empowering and sexualizing two different terms that are not in necessary have any connections between each other, but unfortunately young women nowadays getting them mixed. The media creates a relationship between them where sexualizing lead to empowering, then put this thought in people’s minds. Big companies who usually set up all the fashion trends are using woman to sell their products even the ones that made for men. They are creating the sexual image to surround their models. And they are hiding behind some terms that would sell to young ladies, who might not have the enough knowledge to draw the line between what is

In 2000 the giant pool of money contained $36 trillion and has since doubled in size as of 2008 (Blumberg 2008). Its most recent profit increase is a result of developing countries and cities such as India, Abu Dhabi, and China making money from manufacturing garments and textiles. This financial gain was due to the Multi-fibre Arrangement (MFA) deal that limited the amount of allowance a developing country could export to a developed country expiring on January 1, 2005 (Dicken, 2011). The purpose of this accord was to protect exploited workers in developing nations while maintaining the capitalistic economy of developed countries. Capitalism is thought as a commodity- exchange system. A commodity is simply something useful that enters

Under Armour is in the Textile- Apparel Clothing industry, in the consumer goods sector. The market has been driven by economic recovery, new product offerings and a

As one of the leading companies in the athletic shoe industry, Debel has experienced success in many areas. Debel has thus far successfully differentiated themselves from other competitors. Many players in the industry seemingly began with a strategy of differentiation but suffered from tunnel vision and focused mainly on the quality of shoes being produced. To combat other differentiation focused companies in the market place, Debel has invested in not only producing high quality shoes, but also a wide range of model for consumers to choose from (488), two celebrity endorsements (Oprah Letterman and LaBron Game), and traditional marketing and retailer support. The financial outcomes of Debel’s decisions will be discussed in the following text.

Companies in this industry also attempt to differentiate themselves by technical advancements in the apparel. Companies compete to find the technology that consumers believe will help their overall performance in sports and activities; whether it’s a sweat wicking shirt or lighter shoe, consumers seek the product they believe will give them the greatest advantage. Overall, the rivalry amongst competitors is a strong force that ultimately lowers the profitability of the industry.