Pricing Startegies for Mcdonald

McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a tough foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to “think global, act local.”

The McDonald’s advertising slogan ‘I’m Lovin’ It’ is one of the best advertising campaigns of all time. It is successful for a variety of reasons. The first reason being that McDonald’s spends more money than any fast food chain on advertising. All McDonald’s products and food containers are branded with this slogan making it a common phrase to any frequent McDonald customer, or anyone who has happened to watch a McDonald’s commercial. The second reason being that the phrase is presented with a catchy jingle in accompaniment; and because catchy music tends to stick in our heads. People would find themselves humming the familiar tune to themselves daily. Lastly, McDonald’s promotes a certain image with their slogan, an image they want associated

Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion.

Types of marketing mix that McDonald’s use to achieve their marketing goals are longer operating hours, everyday value meals, and optimizing efficiency in the drive-thru. McDonald’s also uses marketing campaigns. In 2007, McDonald’s used the Shrek movie to give children a choice between milk, fruit, or vegetables as part of their Happy Meal. In addition to their commitment with children, McDonald’s is

With the enlargement of company across countries, McDonald’s has started to raise the franchise fee which has created a lot of hustle bustle among the franchisees. If this forced fee demand continues, many of

However, there could be some issues in the message that the company wants to communicate to them and the way in which communicates. Another important point is the level of penetration that has the image of Ronald McDonald in the society (collective unconscious). When we see Ronald we all think in the hamburgers, french fries and the Golden Arches; it is for this reason that it is not possible to remove Ronald McDonald from the commercial of McDonald's, because it is an icon that has contributed to the company occupying the sixth place among the global brands of greater value. So it could be said that without Ronald there is no McDonald and vice

The oligopolistic market structure proves to be very efficient for the franchise in making its pricing decisions and developing and executing its own strategies. Actually, the structure enables McDonalds to know its rivals well and keenly examine their strategies and

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

McDonald use price and non-price marketing strategies like they give free toys, longer opening hours and breakfasts. With free toys they attract children towards them. The combo meal used by McDonald also helps to promote the McDonald and New Zealand is the first country to do that. (nzqa, 2014)

Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows:

McDonald's marketing targets everyone in every age,gender,races and does not have a select audience. The company claims that their restaurants offer meals for youngsters, a serene place to relax with free wi-fi for adults, and a quick delicious breakfast for those in a hurry in the morning.

In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations.

McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply

McDonalds focuses of four major pricing strategies: product line, promotional, penetration, and value pricing. Product line pricing is a unique pricing strategy that falls solely on their many product lines (McDonald’s Pricing Strategies). Economic conditions may change rapidly, thus warranting change in the product or the product line. During the Asian currency crisis, McDonald’s replaced french-fries with rice in its Indonesian restaurants due to the cost considerations. With the collapse of the local rupiah, potatoes, the only ingredient McDonald’s imports to Indonesia, quintupled in price. In addition, a new rice and egg dish was introduced to maintain as many customers as possible the economic hardship (International Marketing. 9th edition pg.335). In order to appeal to the local demographic, international marketers must make sure products do not contain ingredients that might be in violation of legal requirements or religious or social customs. Since Indonesia is in a Muslim country, McDonalds “Maharaja Mac” is made with non-beef products (International Marketing. 9th edition pg. 336).

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.