Pricing Startegies for Mcdonald

2297 Words Oct 14th, 2010 10 Pages
PRICING STRATEGIES

Global pricing is one of the most critical and complex issues that McDonald’s faces since price is the only marketing mix instruments that create revenues while all other elements entail costs. A multinational company such as McDonald’s also faces the challenges of how to coordinate their pricing across different countries because of the fact that a company’s global pricing policy may make or break its overseas expansion efforts. In this case, McDonald’s is using Value-Pricing Strategy whereby its offer just the right combination of quality and good service at a fair price to their consumers.

There are main drivers which affecting the McDonald’s global pricing such as the company goals, the company costs, the customer
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McDonald’s also encountered other barriers such as for example in India where the citizen worship cows as their God and does not eat them, the advertisement of the McDonald’s product that based on beef is condemned and drew heavy criticism from the Indian society.

McDonald’s Television Campaign and Slogan.
McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events from ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy. Until today, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions.

There have been many McDonald's advertising campaigns and slogans over the years. The company is one of the most prevalent fast food advertisers. McDonald's Canada's corporate website states that the commercial campaigns have always focused on the overall McDonald's experience, rather than just product. The purpose of the image has always been portraying warmth and a real slice of every day life. Its Television advertisements showing various people engaging in popular

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