Primark Menswear Essay

Primark, an Irish clothing retailer company was set up and headquartered in Dublin in 1969. Nowadays, there are over 250 stores across the United Kingdom, Ireland, Europe and the United States. Moreover, Primark operates with about 700 suppliers in China, India, Bangladesh, Turkey and Eastern Europe. Primark takes corporate social responsibility for the shareholders, owners, customers, suppliers as well as employees. Corporate social responsibility is that a company not only creates profits for the shareholders, but also undertakes the social responsibility for customers, employees and environment, including complying with business ethics, rights of workers and the rules of environmental protection. In order to develop continuously, corporate social responsibility plays an significant role in a company, which drives stakeholders have reliance on the company. This essay focuses on the ways in which Primark taking its duty to society and the ways in which the company should have done better.

1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and

Primark is a subsidiary company and retail division of Associated British Foods. They started Primark in 1969 at Mary Street, Dublin. It is an Irish fast fashion retailer with more than 250 selling space across Austria, Belgium, Germany, Ireland, the Netherlands, Portugal, Spain and the UK. The company is registered and headquartered in the city of Northern Ireland, Dublin. In Northern Ireland, Primark stores are traded with the name of Penneys. They will always follow this ‘Operated by Primark’ that customers can see on their shopping bags. Primark offers a wide variety and deep assortment of products, stocking everything from home ware to womenswear, menswear, accessories, beauty products and confectionary. The products are

Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product, women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwear. Nearly cover all variety of the clothing. According to Primark website figure, “Primark Stores Lt is a subsidiary of Associated British Foods. Associated British Foods is a diversified international food, ingredients and retail group with global

In Primark, the company follows code of ethics which allows the rule that similar requirement must followed by every suppliers within their supply chain. Moreover, the organization helps and support their suppliers and workers of suppliers to become more productive and efficient that in turn guides the company in achieving cost efficiency and making sure that the company supply higher

As I frequent the restaurant I have seen first-hand that the management would need an over haul if franchises were ever to be a possibility. Managers at different locations do things differently. An example is the way their subs are made. At one location, onions and tomatoes are put on the Italian sub at another location, these items are not a usual topping, so you must ask for them. There are some difference that would need to more uniform. I understand franchises have their own personal touches to products however the product should have more universal likeness as it is the same

This is the most common type of company and is what most people have in mind when considering whether or not to set up a company. Each shareholder’s liability is limited to the amount unpaid on the shareholding owned by them. However, the shareholder must also be aware that they run the risk of losing monies paid to the company whether in full or part payment of the shares owned by them.

The first point made by reading is that a franchise makes it easier to find reliable suppliers to cooperate. The lecturer, however, challenges this particular viewpoint by arguing that designated suppliers are actually harmful to owners. To be specific, she points out that specific goods and services provided by franchise suppliers are priced much higher than equivalents sold by other suppliers.

PRIMARK: THE MARKET Primark specialise in low prices. Please note that when I say low, what I really mean is INCREDIBLY LOW. A ladies fashion belt for £2, a pair of mens fashion jeans for £8....you 're getting the idea. In order for Primark to make a decent enough profit after paying its work force and all its other expenses at these sorts of prices, it needs to sell sheer volume. Bulk sales, in more confined terms. In their method of bulk selling lie several advantages and several disadvantages but be well aware from the start that Primark is not about high price and top notch quality. It is about slightly low but still reasonable quality for a very very low price.

The reasons for Primark’s choose can be explain as follow: Firstly, the birth rate in UK are increasing which push the population grow (Jones, 2009). This means there would have more and more young generation in the UK in future years. Secondly, Primark focuses on the fast fashion which is very popular among young customers. Many retailers, such as Primark’s competitors, TOPSHOP and H&M are working hard to get key catwalk trends from the drawing board to the shelves as quickly as possible (BBC NEWS, 2004). Thirdly, Primark choose a differentiated marketing. Instead of follow its competitors’ strategic, for example, Asda George selling cheap clothing to its target customers below 25 years old and M&S selling more expensive clothing to customer who beyond 40 years old. Primark not only sell cheap price but also fashionable clothing in order to be more competitive (Independent, 2007).

It has its advantages and disadvantages to franchise the business. It is a careful decision to make for anyone to invest a lot of money into a franchise and everyone should be comparing pros and cons.

Primark is a large Irish clothing retailer and it is a subsidiary of the international firm Associated British Foods. As an international company, and has this huge backstage supporter, its international experience can help Primark to avoid some unnecessary problems. Consequently, Primark can seek the benefits from São Paulo City in Brazil.

The franchise industry is an industry that is highly visible to the public eye; mainly because of such names as McDonald’s, Kentucky Fried Chicken, Popeye’s, Burger King, Starbucks and the like. They all fulfill a service which the general public supposedly needs. From a simple fried chicken leg, to a strong cup of specialized coffee, or even a set of bed linens, they all serve a general purpose. Each one supplies the public with goods and services at a cheaper price.

According to Hill, Jones, and Schilling (2015), franchising is a strategy in which the franchisor or the founding company grants the franchisee, the purchasing company, the right to use the franchisor’s name, reputation, and business model in return for a fee and often percentage of the profit. The business must operate under strict guidelines, follow the rules, regulations, and standards given by the founding franchisor (Hill, et al 2015, p. 182). In return this creates a business relationship between the two. According to Ribeiro, D., & Akehurst, G. P. (2014) franchising has become a major driver of business development and franchisor brand equity is a critical factor with a clear impact on the perception and behavior of the franchise. Franchises brings together independent companies and establish agreements between two parties.

According to Hill, Jones, and Schilling (2015), franchising is a strategy in which the franchisor or the founding company grants the franchisees, the purchasing company, the right to use the franchisor’s name, reputation, and business model in return for a franchise fee and often a percentage fee and often a percentage of the profit. The business must operate under strict guidelines, follow the rules, regulations, and standards given by the founding franchisors (Hill, et al 2015, p. 182). This creates a business relationship between the two. According to Ribeiro, D., & Akehurst, G. P. (2014) franchising has become a major driver of business development and franchisor brand equity is a critical factor with a clear impact on the perception and behavior of the franchise. Franchises brings together independent companies and establish agreements between two parties.