Primark

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Primark is a subsidiary company and retail division of Associated British Foods. They started Primark in 1969 at Mary Street, Dublin. It is an Irish fast fashion retailer with more than 250 selling space across Austria, Belgium, Germany, Ireland, the Netherlands, Portugal, Spain and the UK. The company is registered and headquartered in the city of Northern Ireland, Dublin. In Northern Ireland, Primark stores are traded with the name of Penneys. They will always follow this ‘Operated by Primark’ that customers can see on their shopping bags. Primark offers a wide variety and deep assortment of products, stocking everything from home ware to womenswear, menswear, accessories, beauty products and confectionary. The products are

Primark never do promotion, according to one manager of Primark in London. Regular business is what Primark concerns. In other words, they could pay more attention to the regular business. Cost caused by promotion could be saved. In addition, there are fewer advertisements about Primark which should be a big part of their marketing cost. We could never see brochure in Primark. No billboard of Primark in the street. No advertisement on the internet. But we could see Primark bags in people’s hand along the street. Nevertheless, Primark saves a lot of money in this aspect.

Primark has functional structure in order to ensure that every organizational aspect is being grouped according to its principle. With such type of business, it consists of various marketing division, like a production division and sales division. Primark is operating with tall structure.

Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011).

Because of the size of a department store like Primark they make a larger sales increasing the profit Primark makes and reducing

According to Primark, the cheaper the clothes, the more shoppers will buy. This is reflected in its sales. Primark is able to sell on low prices because Primark enjoys economies of

Unlike other fashion retailers, Primark do not use marketing strategies to attract interest and customers as the brand try to keep overheads to a minimum in order to sustain the best prices for the consumer. Primark market its products using its store window displays, which are changed twice a week to showcase the newness in product currently in store. There are also a few weekly magazines that showcase Primark womenswear’s latest products, but this is done independently and Primark play no part in marketing these products themselves.

Primark uses all kinds of methods to be engaged in its different benefit related community. For example, Primark for with one method that the customer communicates through the transaction website of its morals. The communication with the worker and community, in the cargo of manufacture, national Primark uses it to participate in plan and other proposals in the community of India. Primark understood that the divergent interest counterparts community has the different demands and expectations. Therefore, Primark must use the suitable communication channel with each stakeholder group.

The success of Primark comes from sourcing cheap supply, making range of cutting-edge fashion cloths with simple design and targets young, fashion-conscious individuals age under 35. This " look good and pay less " positioning strategy has assist Primark to further increased its market shares by 0.75 % in 2014. While, its main competitors has shown slight decline in market share i.e. M&S market share fallen by 1.5% and Newlook by 0.60% in

In United Kindom the economical contribution of the Primark is very important, and the primark followed business rules and regulation.

Primark is an Irish clothing brand, with over 200 stores over the world in countries such as Ireland, United Kingdom, Germany, Spain, Portugal, Netherlands or Belgium. It is considered one of the most important ‘fast fashion’ leaders in the UK retailing market. Its main and notable differentitive key points is producing large volume of clothing and selling them at a very cheap price. It has several lines to cover as many targets as possible such as women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swim wear, night wear and house clothing. It has different brands for each sector, the main ones are:

This is due to the fact that it has been able to attract an assortment of customers to its brand. Primark also boasts of a high number of employees as a major strength. Due to the fact that the company is known for rewarding its employees well for their efforts, most of them put immense effort in their work to ensure the success of the company (Associated British Foods, 2012; Key Notes, 2012). Furthermore, Primark’s strength seems to be guaranteed for a considerable period of time since it is evident that the company has made efforts to ensure improvement of its various products and services. Other strengths associated with the company includes; distinctive products as well as the company’s background, a wide range of strategic moves that the company has made in the future and continues to make even presently, and the company’s indisputable workforce diversity among other strengths (Associated British Foods, 2012; Key Notes, 2012).

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and