Primark Research Paper

You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine.

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Secondly we found out Primark makes a good choice about location. Almost each branch store locates in the high street. From the diagram which we have researched, it could be concluded that location is also one of the most important factors which motivate customers to purchase and make Primark successful. percent of customers would like to consider the location of garment stores when they go shopping. Convenience and easiness are the expectations during each time customer’s purchase. Few customers are willing to spend extra time going to a remote place merely for the purpose of buying clothes. Furthermore, Primark is sensible; it hardly locate the

Numerous of announcements these days make the buyers feel like they have an amorous relationship with a products, and that the imaginary promise of advertising will always leaves them hungry for more. They can never be contented, because the purchase they love cannot love them back.

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

Promoting and advertising your business is quite important because it helps make the business more recognisable. We usually promote advertise to give people information on products and services, we explain about changes and improvement, publicising special offers and sales and building a positive image of the business.

Promotion Decision- Retailer’s use and or all five promotions tools- advertising, personal selling, sales promotion, public relations

Have you ever wondered how London and all the beautiful buildings in London came to be? Beginning with the main history of London, continuing with famous buildings and ending with famous people from London, this paper will explain some of London’s very interesting history.

Multiple enzymes work together to help your DNA duplicate. Helicase, one of these enzymes used to help replicate DNA, uses energy from the ATP to break apart the hydrogen bonds holding the bases together. This allows for the two parental strands of DNA to unwind and form two replication forks. Primase, also an enzyme used in DNA replication, copies a DNA parental strand by making an RNA strand complementary to it. Primase is only active when another protein is present. There are two DNA polymerases: DNA polymerase III and DNA polymerase I. DNA polymerase III catalyzes the chemical reactions for polymerization of nucleotides. DNA polymerase I is involved in removing RNA after replication. If DNA polymerase makes a mistake during synthesis,

Primark has a guide lines for their social responsibility followed by compliances to law and this is their economic foundation for earning profits. Voluntary activities for the worker such as providing training for code of conduct and this will also promote their goods in market. That’s why Primark is concerned about social activities and they spend money for different social activities. Primark can win trust of their respective customer also within their employee and in the society and this will take their business to a more growing and profitable position for a long run. Primark also working to make the risk less for their customers, governments and public taking action. All these are affecting their company very much to become profitable

Primark uses all kinds of methods to be engaged in its different benefit related community. For example, Primark for with one method that the customer communicates through the transaction website of its morals. The communication with the worker and community, in the cargo of manufacture, national Primark uses it to participate in plan and other proposals in the community of India. Primark understood that the divergent interest counterparts community has the different demands and expectations. Therefore, Primark must use the suitable communication channel with each stakeholder group.

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Primark is the Irish fashion retailer owned by Associated British Foods (ABF), is seen as one of the hugest fashion retail success stories of the past year. Best known for its low price and high value offering, amazing fashion, low prices but high standard. The welfare of Primark they expect to be fair and working condition safe.

PRIMARK: THE MARKET Primark specialise in low prices. Please note that when I say low, what I really mean is INCREDIBLY LOW. A ladies fashion belt for £2, a pair of mens fashion jeans for £8....you 're getting the idea. In order for Primark to make a decent enough profit after paying its work force and all its other expenses at these sorts of prices, it needs to sell sheer volume. Bulk sales, in more confined terms. In their method of bulk selling lie several advantages and several disadvantages but be well aware from the start that Primark is not about high price and top notch quality. It is about slightly low but still reasonable quality for a very very low price.

Though Primark has major strengths that have seen it grow over the years, it also has its share of weaknesses. One of the major challenges that Primark has faced in the past few years is the increased rivalry from other companies such as Esprit that have produced clothes lines that are a close replication of its products, hence impacting on its profits in a negative way. This made Primark to react in a rather spiteful way because it knew exactly how this would impact on its