Primark Strategic Marketing Audit

left of disposable income after paying for necessities” (Quester et al, 2007, p. 744). Because of the

This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives

Primark, an Irish clothing retailer company was set up and headquartered in Dublin in 1969. Nowadays, there are over 250 stores across the United Kingdom, Ireland, Europe and the United States. Moreover, Primark operates with about 700 suppliers in China, India, Bangladesh, Turkey and Eastern Europe. Primark takes corporate social responsibility for the shareholders, owners, customers, suppliers as well as employees. Corporate social responsibility is that a company not only creates profits for the shareholders, but also undertakes the social responsibility for customers, employees and environment, including complying with business ethics, rights of workers and the rules of environmental protection. In order to develop continuously, corporate social responsibility plays an significant role in a company, which drives stakeholders have reliance on the company. This essay focuses on the ways in which Primark taking its duty to society and the ways in which the company should have done better.

This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services.

Secondly we found out Primark makes a good choice about location. Almost each branch store locates in the high street. From the diagram which we have researched, it could be concluded that location is also one of the most important factors which motivate customers to purchase and make Primark successful. percent of customers would like to consider the location of garment stores when they go shopping. Convenience and easiness are the expectations during each time customer’s purchase. Few customers are willing to spend extra time going to a remote place merely for the purpose of buying clothes. Furthermore, Primark is sensible; it hardly locate the

Primark has functional structure in order to ensure that every organizational aspect is being grouped according to its principle. With such type of business, it consists of various marketing division, like a production division and sales division. Primark is operating with tall structure.

In this report I will be talking about how my chosen organisation, which is Primark, uses ethical issues to consider in its every day operational activities. Primark may not have some ethical issues that I will be discussing about in this report, but I will talk in detail about how they could use them, issues in their business. I will be explaining how Primark’s way of selling affects ethical issues and will be discussing about the things they need to be aware of whilst selling their clothes.

Comparative shopping is done in the industry constantly. But the point of the task is to identify strengths and weaknesses of your store’s merchandise mix in comparison to the competitors’. Are you offering the customer something unique in one segment of your business, but not in others? Are you just a poor second in comparison to a strong competitor? Are you under- or over-developed in certain classifications? Are your prices in line with the rest of your store? In relation to your

Sarto’s gourmet pasta process good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Sarto’s gourmet pasta will leverage this information to better understand who is served, their specific needs, and how sarto’s can better communicate with them.

This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio owns a wide range of products and services. According to the Situational Analysis, the UK’s macro environment has changed over the latest years. The UK’s fast-fashion industry is becoming more and more cluttered with competitors from both UK

In United Kindom the economical contribution of the Primark is very important, and the primark followed business rules and regulation.

With the support of relevant examples, examine the development of management theories and how these theories may affect the management practices in PRIMARK:

The purpose of this essay is to analyse the current competitiveness and marketing strategy of Superdry/Supergroup PLC. Then investigate positive future avenues the company could take to increase growth, market share and sustainability in the retail clothing market. Currently Superdry have seen a huge increase in growth since they were listed on the stock exchange in 2010. Sales have increased by 329%, profit before tax has increased by 173% and amongst other increases they have seen a massive surge in e-commerce net revenue growing exponentially by 1586% (Supergroup, 2016). In a SWOT analysis carried out by Marketline (2016), they highlight how successful the company’s strengths and opportunities are with their multi-channel business, strong financial performance and global penetration all leading them in the right direction. In addition to the continued performance success Superdry have three principle goals set in place. Firstly, they want to build a lifestyle brand, secondly, drive awareness and breadth of the Superdry range, and thirdly, build a broader cross channel relationship with their customers (SuperGroup, 2016). It’s these three goals that will be used to formulate this essays future recommendations for the company, aiming to help keep the business moving in the same direction as it already is, increase its competitive advantage, and build on its solid brand platform by assessing the potential of entering into a new market.

Marketing mix refers to the enterprise for their target market needs, control various marketing factors (product, price, place and promotion) to optimize the combination and comprehensive utilization, in order to accomplish better economic and social benefits (Chai, 2009, p.4). Place and product will be attached more importance in this section.

The improvement of its operational efficiency through the industrialisation of processes and the pooling of resources The development of internal synergies Attracting talents and developing best practices in terms of management A constant and reinforced vigilance on risk control