Primary Packaging Analysis Paper

Although retailers such as Walmart and Target do have loyal customer bases, they are not sitting idle as Amazon and other eCommerce firms obtain a greater market share. They are expanding their online profiles and offering similar shopping experiences. However, they hold one major advantage over Amazon. Every store can serve as a distribution center. Walmart is a perfect example. It has expanded its online profile to provide eCommerce services to its customers (Thau, 2014). Because every store serves as a distribution center, customers can receive their order much faster than Amazon can deliver it.

Costco buys the majority of its merchandise directly from manufacturers for shipment either directly to Costco’s selling warehouses or to a consolidation point where various shipments are combined so as to minimize freight and handling costs. As a result, Costco eliminates many of the costs associated with multiple step distribution channels, which include purchasing from distributors as opposed to manufacturers, use of central receiving, storing and distributing warehouses, and storage of merchandise in locations off the sales floors. (1)

Packaging involves designing and producing the tin or bottle for a product. Packaging contains two levels. The primary packaging is the container for each individual product. For instance, A&W uses bottle with variety of sizes to fill the root beers. Plastic bottle can prevent leakage problem and can keep it once couldn’t finish it at once. The secondary packaging contains the quality of the product. A&W uses different colours and designs to wrap the bottle to differentiate the function of products. For example, white is for “Diet Root Beer with Cream Soda” and golden is for “Root Beer with Cream Soda”. The difference of packaging designs conveys the characteristics of the brand. Besides, this packaging can provide correct and useful information

Allround is sold through both direct and indirect channels, the venue of direct to the retailer allows for more control over the product placement in the modes of independent drug stores, but for larger stores such as grocery stores, mass merchandisers, and chain drug stores the study found that they focus concerns on product turnover and given allowances for the product.

Georgia is a state located in the southeastern US. In 1732, it was the last of the original Thirteen Colonies. Georgia was named after King George II of Great Britain. This state was also the fourth state to ratify the US Constitution. Georgia is one of the original seven Confederate states. This state is known as the Peach State. Georgia is bordered by Florida, the Atlantic Ocean, South Carolina, Alabama, Tennessee, and North Carolina.

Different retailing businesses have very different distribution methods based on the types of product that they sell, some arguably more effectively than others.

By not going through the regular intermediaries that the competitors use will cause problems for the distribution factor. By going through their intermediaries it will be provided by a trusted network where the salespeople that Richard hires might cause a channel conflict and it will fail.

Inventory segmentation represents a substantial challenge due to the hardy product selection requirements for Internet retailers. Determining the products that must be handle in one 's own distribution centers, versus wholesaler distribution centers and producers places has an impact on cost service structure of Internet retailers (Chiles & Dau, 2005).

I would recommend that ServiSoft use the independent representatives’ distribution channel and sell to retailers, first and foremost. In looking at distributing the product through the wholesalers, margin would definitely decrease and retailer price may have to increase to make up for this. But more importantly is how ServiSoft wants to penetrate the market and how fast. Using the wholesale distribution channel provides an established path of delivering this product to a network of retailers and mass merchants, but at a price. They have a very liberal return policy that can cut into sales drastically.

To truly enjoy the understanding of such a large distribution channel I believe we need to start with the beginning of the process which is the suppliers. When it comes to purchasing power, no one is stronger than Walmart. With this purchasing power they are able to shape their suppliers the way they feel necessary. Walmart suppliers are required to use their just in time automation which ensures Walmart racks are always supplied but avoiding inventory. In the suppliers eyes, Walmart is a merchant that

The company sells its products through two separate channels of distribution. Each is treated as a

Distribution: With the growth of medical IT, retailers need to include telemedicine products to keep up with consumer demand. Strong national distributors like Shoppers and London Drug have already established themselves as trustworthy suppliers of healthcare products and give strong brand equity to the products they stock.

Daloon, which is currently practicing this alternative, is faced with strong forces from its rivals and substitute products. To illustrate this fierce rivalry, there are four existing Dutch competitors who try to oust Daloon off its lead position in other parts of Germany.

The company sells its products through two separate channels of distribution. Each is treated as a

„h It results in quicker delivery time due to the faster distribution cycle of products being shipped directly from the wholesalers.