Priming Is Manipulating A Faster Response For A Target Word

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A multiplicity of stimuli is continuously assaulting our senses of which some are pertinent to the current task and some which are irrelevant. Xxxxxx suggest because of this bombardment, goal directed behaviour needs a great degree of choosiness when processing information. According to Deutsch and Deutsch (1963) understanding the mechanisms used in the multifaceted processes of selecting, analysing and processing incoming stimuli along with the limitations underlying these processes it is not a fully understood area. (GULAN and VALERJEV 2010). Priming is manipulating a faster response to a target word by the presentation of a semantically related word. Bodner & Mason, 2003 claim that since the first demonstration of semantic priming…show more content…
Friedrich, Henik & Tzelgov, 1991. An amount of findings have provided supporting evidence that the stimuli can be processed outside of conscious awareness (Merikle, Smilek & Eastwood, 2001). Studies by Jalal and Amir (2014) and Henik and Tzelgov (1991) have shown an insight into the automatic processes believed to occur during priming that do not rely upon conscious perception. Merikle et al 2001 suggest that regardless of whether objective or subjective measures of assessing have been used there is evidence perception occurs without conscious awareness.They also argue not only is perception without awareness possible but that qualitative differences in processing and performances is also possible with or without awareness

Cognitive processing can be been known to be influenced by words of different valance (positive/ negative / neutral). Sass, Krach, Sachs, Kircher (2012) investigated the influence valanced words had on semantic priming with special interest in the neural correlates of indirect priming. Their 2012 study of sixteen participants examining the neural correlates found positive and neutral information activated similar network areas within the brain however; negative stimuli inhibited the spread of the activation. Sass et al (2012) study also found the processing of positive and neutral types of information was less cognitively demanding than negatively affective information, Rossell and Nobre (2004) produced
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