Prince Sports Case Study

Prince Global Sports started out as an unintentional creation of an oversized tennis racquet that Howard Head created all because the thought of simply larger tennis racquet because the game of tennis was too complex to him. His creation launched a money making company later to be known as Prince Sports INC. This company had grown so much they expanded into the footwear, tennis gear, running gear, accessories, sports bags and many more products that had competitors leaving the market. Prince had learned that creating items and selling them wasn't as easy as it was thought out to be, the constant struggle of needing newer

1. Cultivating Technology to meet player’s needs. Prince Sports, Inc implemented a new technology progress in order to solve the main problem that most of tennis racquets had: contradiction between racquet speed and sweet spot. This new concept became essential after a meticulous work in gathering information about general consumer’s needs. Marketing team has reached out to a younger generation though different channels of social media and social network such as Facebook, be it Twitter, MySpace and then internationally, High Five and Orchid (Video Case 9) to understand what type of technological breakthrough will satisfy potential customers’ need. Prince Sports, Inc Marketing team work directly with R&D team to combine and collaborate marketing knowledge and technological ability. Together these two teams have created an evolutionary O3 technology with a 24 percent faster swing speed than traditional frames. The explanation of why their technology works better than other brands is pretty simple: “The secret is in the holes”. Like all world-changing innovations, O3 technology is based on an ingeniously simple idea. By replacing traditional pin sized string holes with massive O-ports, Prince Sports created a class of racquets that move through the air faster for increase power and greater control. (Tennis Express, Online Store, http://www.tennisexpress.com).

All too common products success or failure rides heavily on how the product image characterized matches against the consumers associated beliefs for that same product when they contemplate on buying the product (Bhasin, 2016). Furthermore, the consumers’ willingness to buy based on those core beliefs and expectation of the product, further drives customers in reaching the final purchase decision. A company’s product can easily be short-lived or adopted quickly by a competitor company (Bhasin, 2016). Knowing this makes it critical for businesses to understand additional drivers associated with the customers shopping experience, along with the customer’s core belief and their expectation from the product purchase. Therefore, the following tables created provide details of Lululemon and Planet Fitness. This table shares each company’s core beliefs, basic product offering, customer expectation of a product and the company augmented benefits provided to the product for Lululemon Athletic Apparel and Planet Fitness.

Goals- The company is developing and expanding their product line to provide new ways to support athletes whether

BLG Athletic has identified four keys to success that they believe will be influential in reaching profitability. The first is the need to meet the customer 's wants by offering the most wide-ranged selection and informed staff. The second key to success is to observe the competition in an effort to ensure distinction. The third is related to the fiscal systems of the organization, purchasing the right products and hiring the best employees will be instrumental. Lastly, expanding the company when able to while still maintaining our values.

This network of physical locations could also be used as a service / support network for this platform. Sales representatives should be hired to aid coaches in transitioning to this platform. The physical presence and Dick’s branding will encourage confidence and faster adoption within the sporting community. Furthermore, marketing of this platform could be done at a relatively low cost as long as the marketing happens within the confines of the brick and mortar locations. However, the development and marketing of this platform should not transform Dick’s into a service-focused company, it should rather complement its product-focused orientation which is where Dick’s enjoys competitive

Prince Sports is an original sports equipment retailer that offers many different products for tennis, squash, racquetball, badminton and paddle tennis. The companies’ tennis products consist of more than 150 racquets, 50 footwear models and 50 tennis strings, as well as bags apparel and other accessories. Prince Sports focuses on continuing to meet the needs of athletes of all levels and ages. There are many methods of marketing to various demographics and cultures with many contrasting variables that contributes to the increase or decrease in resulting sales. The key players involved in Prince Sports are Linda Glassel the vice president of sports marketing and brand image, Nick Skally the senior marketing manager and Tyler Herring global

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Nike is known worldwide for manufacturing and selling performance shoes as well as shoes that have become a part of the world’s most fashion savvy athletes and laymen alike. Nike has a great corporate image and boasts the likes of the wildly popular classics such as the Air Jordan, the Air Max, and the Air Force One shoe. Nike has clearly devoted time, research and energy into its company marketing and branding tactics. The very well know slogan “Just Do It”, has become a household phrase. In this paper, we will look at the integrated marketing communication tactics (IMC) used by Nike. We will analyze their

As the brand name of Nike continue to soar, other companies in the industry; learning from the success Nike has experienced, start focusing more on brand development to keep up with the increasing levels of competition. These companies resort to brand maintenance, which has become the main target in this industry due to product differentiation made by Nike. Nike, being market-advantaged, produces an extensive range of products, through which it gains a balanced level of profits. This has influenced rival companies to initiate a new range of products in their businesses too. Previously these companies had high risks of failing in business, if their single products did not appeal to the market. Due to the impact of Nike’s business strategy, the other companies are also enlarging their product range,

Prince could begin sponsoring recreational and junior player’s teams. By doing this, not only are they marketing their product, but they are also able to stay engaged with consumers and allow their consumers to use their products. Prince could also consider hosting junior players tournaments. The text mentions that Prince reaches their consumers through their website, which I would recommend to continue to do because of the product information, tennis tops, and tennis news they are able to provide to their customers. Something that would be a benefitting promotional activity Prince could consider would be to offer training camps for junior players. Not only will they be able to teach and help develop junior players skills, but they can also allow these players to test their product by allowing them to use their product while attending the camp. This could lead to sales of their merchandise and also a great way to build brand recognition with the younger market. The text mentions that Prince also uses social media as a way to promote their product, so I would continue to recommend that as a way to reach recreational players. With social media having such a large presence in this day and age, this could be a way to reach those players who play tennis as a hobby or leisure activity (Kerin, Hartley, & Rudelius,

This case study will analyze marketing principle and vision in the context of Prince Sports,

As a result, the professional and elite levels have also grown substantially these last three or four decades (Vanderzwaag, 1998). Areas such as recreational sporting programs, corporate-sponsored events, sporting news media and sporting goods have been established within the professional realm of sport as well. It is evident that as the sport industry grew and evolved, it progressively took on the business attributes of other industries (Masteralexis, Barr & Hums, 2014).

Our goal as a Group is to lead the sporting goods industry with brands built upon a passion for sports and a sporting lifestyle. Inspired by our heritage, we know that a profound understanding of the consumer and customer is essential to achieving this goal. To anticipate and respond to their needs, we continuously strive to create a culture of innovation, challenging ourselves to break with convention and embrace change. By harnessing this culture, we push the boundaries of products, services and processes to strengthen our competitiveness and maximise the Group’s operational and financial performance. This, in turn, will drive long-term value creation for our shareholders.

In addition to blogs, Nike will collaborate with city based gyms and fitness businesses to set up product tables for users to see. Businesses that provide services such as cycling, yoga, and cross fit are examples of where our target consumer may be spending their time. Product tables will provide samples as well as product information to engage customers in trying and learning about Bold. Nike will also