Prince Tennis

Golf is a good example of how sports and athletes have help and damage society.

April 2003, marketing executives at Prince sports realized the importance of updating their website to increase more traffic, stay up to date with designs and ensure their users have a positive experience when visiting. Once these changes were made, through their website, princesports.com, they were able to communicate educational information including tennis tips, information about products and industry news. When first entering the site, a person can choose from tennis, prince squash, ektelon racquetball or viking athletics. Anyone interested in

The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

2. Segmenting the tennis market: A new breakthrough technology allowed company the ability to divide a new product on three different lines: Performance, Recreational and Junior. This essential break down allowed targeting different consumer demographics by

Socially, what is working for Prince Sports is that the interest in the sport is increasing. As more and more people look to physical activities to improve their health, tennis is an affordable option. The social downside Prince Sports is facing is some of the preconceived notions regarding tennis. Some view tennis as being a challenge to learn and that is only a fad, where interest will fade and be replaced with the next newer fad. Two economic pluses for Prince Sports is the affordability when compared to other individual sports such as golf and the availability of public and club tennis courts. The economic downside is competition entering the market and recessionary spending may limit the ability to purchase more expensive tennis equipment. Technologically speaking, Prince Sports is very innovative when it comes to their equipment, the downside is that the average tennis enthusiast may not appreciate or understand the innovation and fail to make related purchases. Prince Sports, while an industry leader, faces competition from other equipment providers as well as other individual recreation sports, such as golf. The last environmental force facing Prince Sports is the regulatory impact. While Prince Sports works to protect their

The scenario that I am writing on is Prince Sports and how they market to their

These firstly include Boosting the customer experiences. The company has wanted to create a simpler, faster, smarter and a safer experience possible, for its customers. This is then followed by being able to provide intuitive mobile experiences. This is by being able to be first to market these interactions across to the marketplace. Building new, compelling and unique sports products, is another factor of the strategy utilised by the company for its marketing. Finally, they want to be known by their customers for being fun, fast and fair. This is enabled by engaging and entertaining customers with their brand, and experiences (Williams,

How many times have you driven past your local tennis courts and seen them filled with happy kids running around and smiling? Probably more than once. Tennis is a popular sport, played all over the world and loved by many. However, more people should play this wonderful sport. It can be played at any age, and at any walk of life, be ye teenager or 65 year old lady. In fact, everyone should play tennis due to its development of physical fitness, mental health, and social skills.

As a member of the PGTEF, we were required to memorize what was called “The PGTEF Pledge.” The pledge speaks about how we are to portray ourselves, and how we must behave in all aspects of life, on and off the court. PGTEF participants were taught many lessons, such as becoming involved in community activities. Participants were given the opportunity to do this through assisting the coaches during the summer. While assisting the coaches, our jobs were to teach younger players the fundamental of tennis, as well as teaching them the lessons that the sport entails, such as self-confidence, courage, respect for one another, and sportsmanship. This value remained with me through the years. As a result these activities, I began to become more involved in my community by volunteering. I became a docent and Teen Ambassador for the Smithsonian’s National Museum of African Art, a member of the Teen Advisory Publishing Council, and graduated from the Leadership Prince George’s County Emerging Leaders program. The lessons and values that were taught to me during my time in the Prince George’s Tennis and Education Foundation are priceless, and I believe that they were essential to everything I have accomplished, and will accomplish in my

1. Cultivating Technology to meet player’s needs. Prince Sports, Inc implemented a new technology progress in order to solve the main problem that most of tennis racquets had: contradiction between racquet speed and sweet spot. This new concept became essential after a meticulous work in gathering information about general consumer’s needs. Marketing team has reached out to a younger generation though different channels of social media and social network such as Facebook, be it Twitter, MySpace and then internationally, High Five and Orchid (Video Case 9) to understand what type of technological breakthrough will satisfy potential customers’ need. Prince Sports, Inc Marketing team work directly with R&D team to combine and collaborate marketing knowledge and technological ability. Together these two teams have created an evolutionary O3 technology with a 24 percent faster swing speed than traditional frames. The explanation of why their technology works better than other brands is pretty simple: “The secret is in the holes”. Like all world-changing innovations, O3 technology is based on an ingeniously simple idea. By replacing traditional pin sized string holes with massive O-ports, Prince Sports created a class of racquets that move through the air faster for increase power and greater control. (Tennis Express, Online Store, http://www.tennisexpress.com).

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

One of the things that sticks out the most to me was the amount of time it took for Prince to realize its superior position in the niche market of tennis and other racket designated sports, I can’t grasp the idea that Prince was not already a major contender in the market. As the sports world is going through a makeover with sport phenoms seeking commercial backing, Prince has assured itself through social networking and sponsorship of young talented athletes is a way to snare young

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

According to Blythe (2010), segmentation, targeting and positioning are fundamental to the concept of meeting customer need. This essay will outline and analyse these fundamental tools of marketing in an academic setting, in addition to, assessing how an organisation of my choice applies them in a working environment. Included in this essay, will be an academic discussion of the advantages of market segmentation, targeting and positioning drawing upon views of various scholars. Furthermore, I will provide a profile of my chosen organisation as well as an assessment of their market segmentation, targeting and positioning strategies. The essay will finish with a summary of the main points and will draw conclusions based on the evidence which has been presented.