Principle of Finance

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Life insurance is meant to provide funds to replace a breadwinner's to protect and support dependents. Chad and Haley are dependents, not income providers. Therefore, the purchase of life insurance is unnecessary and not recommended. The Dumonts should use the money they would spend on policies for the children to increase their own coverage.

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Because there is already a mark that is listed by the USPTO. This mark was first used in 2002 which is 6 years to the senior of SafePac, and SGP. Because of its seniority they have a claim to it and it would add a little confusion if SGP would to market it. Because there would then be two products out there with the same name, possibly cost some business for both companies. Here there would be a minor hit on the Lanham act, which was put into place to protect legit business, so that they can keep using their ideas, and investments. The reason why I say that is a minor hit is because even not knowing that this was already in use they have a responsibility to the preexisting company and name of their product. Even though there is no completion, and they are two separate spectrums of services. Still the idea was first thought of by Safe Choice.

Many products are identified by particular brand names, like Levi’s (instead of jeans), Kleenex (instead of tissue), or Band-Aid (instead of adhesive bandages). A brand

Exclusive trademark rights cannot be obtained for words that are or become the name of the product, product category, or service. These are sometimes referred to as "generic" terns. Valid trademarks may have their registration cancelled if they become generic. Generic terms cannot generally be exclusively appropriated. Surveys can be very persuasive evidence of whether a trademark still functions as a trademark, or whether it has become generic among the relevant population.

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This is an opportunity to demonstrate your competence in how well you have learned about a specific company and its underlying business drivers while demonstrating your proficiency in applying the financial decision making concepts covered in this course.

Answer only on the answer sheet provided and not on this question paper. Show your calculations (except for multiple-choice questions or when otherwise stated). In

Module Description Learning Outcomes Indicative Content Delivery Indicative Reading List Lecture Sequence 6-8 Sample Questions 9-16

The ABC Company has recently revealed plans to launch a new product the electronic cigarette. This item is already present and sold within the market, but the demand for it is rather underserved. The competition in the field is quite low as the product is relatively novel and there are not many companies producing it.

"The naming of the product, service or company is called branding. A brand or name is the label that consumers associate with your product. For this reason, a brand or name should help communicate the product's positioning and its inherent drama for the consumer" (Roman G. Hiebing Jr and Scott W. Cooper; The successful marketing plan, a disciplined and comprehensive approach; 2003).

Although, the motivation for these works are to find mislabeling in products using the standard