Principles And Practices Of Corporate Communication: Principles And Principles Of Corporate Communication

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UNIVERSITI TUNKU ABDUL RAHMAN (CITY CAMPUS)
FACULTY OF CREATIVE INDUSTRIES
YEAR 1 TRIMESTER 1
201505 SESSION

UJMC1043
PRINCIPLES AND PRACTICES OF CORPORATE COMMUNICATION
ASSIGNMENT 1 (INDIVIDUAL)
TOPIC:
THE CONCEPT OF CORPORATE COMMUNICATION

LECTURER/TUTOR : MR ABEL RAJ
TUTORIAL GROUP : T 1
NAME : CHOW POI KEE
STUDENT ID : 1502748

TOPIC:
THE CONCEPT OF CORPORATE COMMUNICATION

CONTENT PAGE
1 INTRODUCTION
2 EMPLOYEE RELATIONS
3 INVESTOR RELATIONS
4 MEDIA RELATIONS
5 CORPORATE ADVERTISING
6 INTEGRATED MARKETING COMMUNICATION
7 CRISIS COMMUNICATION
8 CORPORATE COMMUNICATION AUDITS
9 BRANDING
10 CUSTOMER AND CLIENT RELATIONS
11 CORPORATE COMMUNICATION RESEARCH
Introduction
Corporate Communication is the communication effort of interpreting identity into image managed by organization. It is a management function to disseminate information about corporate through building corporate image and corporate identity. Corporate Communication is a set of activities involved in managing all kind of communications with the intention of create good impression or image for the cooperation between internal and
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The organization will then implement strategic activities to do audits. The next step involves support and alignment in which the organization examines how communication becomes streamlined within the organization and the level of structural or institutional support. Finally, the audit considers the levels of practice, including the specific nature of communication within the organization. Some organization particularly concern primarily communication effectiveness in terms of motivating employees towards organizational goals. They will be analysed and evaluated on their performances, their expectations and limitations. A planned and detailed questionnaire is used to gain acknowledgements. Organization will know what’s working, what isn’t, what could be better, and what must be
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