Principles of Marketing

Read Ch. 4 of Basic Marketing. Read Ch. 9 of Basic Marketing. Read Ch. 10 of Basic Marketing. Read Ch. 17 of Basic

* Online marketing is now the fastest-growing form of marketing. Marketers have ventured online to attract new customers and build stronger relationships with existing ones. “Brick and mortar companies” have now become “click and mortar companies. The technology boom is providing exciting new opportunities for marketers.

Westminster Company is a giant Global manufacturer of health products whose brand has been recognized by the world. As the company they have three different operations which produce and distribute different product lines. Their main strategy on which they are working and which is a major success for them is decentralized management. Now they are re-evaluating their traditional supply chain strategy because the company is getting too much pressure from their large domestic’s customers and global customers. Now the company has to study on

Brown, T. (2014). Basic Marketing Research, 8e, 8th Edition. [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781305178571/page/24

Opportunities - global market, global economy & steel market is growing, financial strength to acquire companies after an industry downturn after bankruptcy

| Threats * Competition * Economic slowdown and crises * External changes * Lower cost

| The production orientation forces a company to build whatever it builds best, that is, whatever it has the experience and expertise in doing.

I was inspired to write my paper by my husband’s craving tonight, ice cream; and who better than Ben and Jerry’s.

possibilities of outsourcing, so it is a roof, and also a limit to the competitiveness of the

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

You will provide your completed assessment for all of Part One in one document with cover page (included in this assessment tool on page 2). You are required to professionally format your document including spell-check and indicating each Task answer [e.g. Task 1 (a.) then the answer, Task 1 (b.) then the answer etc.] according to this Assessment Tool Task requirement. You may lose marks if you have not spell-checked your document (as this is a professional formatting requirement, a business skill). Whenever conducting a Presentation, you must always provide copies of MS PowerPoint slides as evidence for your Trainer/Assessor. Be sure to properly reference your sources of information using the Harvard referencing system. For more information go to:1. Student Handbook - latest version 2. AIPE Connect online resources; or 3. Ask your Trainer/Assessor to provide you with this information In order to determine if you are addressing this assessment adequately in terms of competency/comprehension (prior to due date) a draft copy of your assessment should be discussed during class time in consultation with your Trainer/Assessor. For this feedback/ support from your Trainer/Assessor, you will need to bring to class your “draft copy” with any evidence of the research you have conducted to produce the assessment. AIPE accommodates students with reasonable adjustments to training and assessment. This could include variations in course delivery or assessment methodology and it

| High entry barrier to the industry because of large economy of scale, high CAPEX, and dominating market shares of big players

That is, instead of covering the entire market (undifferentiated), or several segments (differentiated), they concentrate only on one. Concentrated marketing is also financially suitable to the goals of Aldi.

Threats 1- Recessionary climate 2-Vat increase to 20% (3)3-Substitue products more easily because of intense competition

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