Principles of Personal Selling

Selling to consumers or other businesses, developing an effective sales strategy is the first step to persuading customers to part with their money. In particular, we need to identify which customers to focus the efforts on, the sales methods that will be use to reach them and how we will price the product or service.

The use of effective persuasion techniques will not only the marketing and sales personnel to make more sales and meet the targets but also enable them to have an edge over the competitive environment. So of the techniques used in the commercial video from state farm insurance company on one hand show an effective means of communicating to convince the audience while on the other hand, the video is too complex to comprehend for an a normal and uneducated citizen. Here are some of the effective persuasion techniques that have been used in the commercial to reach out and convince their target audience to use and stick to the company’s insurance services. Moreover, these techniques are aimed at making the incumbent customers to become more loyal to State Farm insurance. According to Petty, Richard and Cacioppo (1984), there are two routes effective persuasion no matter the kind of media used to deliver the message to the audience. First, one can persuade effectively by building a central argument(s) in the message. Secondly, the persuader can effectively deliver the message to his or her target audience by trying to appeal to the audience by associating the message with what they can accept favorably. Usually, the favorable peripheral cues in the message lures the

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

Having trained many salespeople, recruiters, and even stage speakers, most of them are mostly concerned with what to say... what's my script, what's my presentation, what do I say when they have this objection, etc. before you communicate (recruit, prospect, present) words to someone, be sure you rekindle and reconnect to your true emotion for what you're saying and then say it with the full passion and enthusiasm of your heart and soul--attach the iron bars of emotion to the straight pins of your words.

Firstly when being sales staff there is a lot of responsibility that you have to take in account. For example sales staff should have some understanding about the product. This includes features, benefits, and the cost of the specific product that the customer wants to purchase. For example if a sales staff were to sell a computer his/her knowledge should be:

10) When a salesperson is formulating an opening statement to use to approach a buyer, what should the salesperson focus on?

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

Then the next step would be direct communication with the customer themselves using there chosen form of communication. This could be verbal, both (words or sounds), then there’s Mackiton , sign language or pointing to an object. Also use of eye contact,

Buyers never want to feel pushed, manipulated, or rushed. Sales professionalism is another factor into having a buyer and seller trust based relationship. This method is a way to approach customers in a trusting and non-manipulating tactic to satisfy the long-term needs of both the customer and the selling firm. Salespeople play a critical role on the sales floor. Almost all consumers in the society who are early adopters of an innovation often rely on salespeople as a primary source of information. Given the increasing importance of building a trust bond and developing a long-term relationship is an imperative that salespeople are truthful with the customers. It is important for salespeople to

P3 – Explain how focussing on the customer, by providing good customer, is essential to retailing

Personal selling is an important marketing component. In the glossary of our textbook, personal selling is defined as “personal communication with an audience through paid personnel of an organization or it agents in such a way that the audience perceives the communicator’s organization as being the source of the message.” (Ingram, LaForge, Avila, Schwepker, Jr. & Williams, 2015). Personal selling is trying to communicate with or convince a potential customer, usually through face-to-face contact, that your service or product is the best product or service that can satisfy or meet his or her product or service needs. Some examples of personal selling include real estate agents, retail clerks, insurance agents, automobile salespersons, telephone

Many people have to read about some of the advertisement and persuasion way to educate themselves. While there is a lot of advice and explains how they are work in our daily life, and how marketing employ use it to convince people. It is hard to do it because it is not easy to have the experience for how could you persuasion on people to buy, or how to advertise things, but with some of the ways on this article that can lead you and help you to learn more. At the same time you could take some background on the advertisement, and ways to persuasion on people. This article collect the best parts in ways to advertisements and how to persuasion on people and put those in frame work. This framework helps people who want to know about this section

the considerations of the audience are critical to achieving a success. The main reason is the various characteristics of the target audience and the communication channels have to be sufficient and appropriate to convey the message to the audience effectively. Using a presentation of quarterly sales information at an in-person meeting to a group of stakeholders for analyzing the audience allow to explore the various characteristics' of this diverse group of individuals who include managers, sales persons, and customers. A breakdown of the audience characteristics and their demographic make-up is necessary for analysis to best illustrate the necessary considerations that are important in performing this presentation effectively.

Before a sales representative is even able to do this step, they must first be sure they understand and KNOW their Product inside and out, their Company’s priorities, and the Marketplace in which they plan to function in. Most importantly, a good sales representative should understand the value of and actually believe in what you are attempting to sell. Once those basics are in place, prepared sales representatives should and most often use a special method for setting their sale call objectives called “SMART”. The acronym “SMART” simply means that a sales representative should have a Specific objective, the their objective is Measurable, ensure their goals are Achievable, focus on the Relational aspect of the sales call, and be prepared and open to Temporal or trial-run situations. (Personal Selling, pg. 137) This process and knowledge of this information is essential in preparing for a productive and successful call.

The American Red Cross is not funded by the government. It is an independent entity that is organized and exists as a nonprofit, tax-exempt, charitable institution. The ARC is the nonprofit organization it is today because of donations given from people all around the world. When there is a national disaster, the ARC is at the tragedy working to help families. ARC’s presence at these tragedies reassures people that their donation is being put to help fund a good cause. The ARC utilizes social media to draw attention to major national disasters such as Facebook and Twitter. They also have created videos on how donations and the aid of Red Cross has assisted multiples families worldwide. With these