Print Is Not So Fast

The Internet has had a significant impact on newspapers. The development of online communication has led to important transformations at an organizational level, The internet has involved changes in access, production and circulation of information. These changes are distinguished by the speed with which news reaches the reader, the low cost of distributing information and the opportunity to establish more direct contact and interaction with it's users. Because information is available to everyone, the Internet raises the bargaining power of customers, who can quickly find the lowest-cost provider on the web. The internet also raises the bargaining power over suppliers by reducing the

Studies have shown that people spend more time reading and are more engaged with print publications than with their digital counterparts. Brand and product awareness are also higher with print, as are trust and customer loyalty – which means the customer experience is

| Examine current trends in advertising and promotion.How has the ICT impact the above organisation’s advertising and promotion.

the online sales after the initial exposure to an online ad, as well as lift in other important online behaviors, such as the brand site visitation and the trademark searches. The advertisers seek to understand the impact of their ad not just on the immediate click or conversion, but the likelihood of the eventual conversion in the long term and other long term effects. Users take specific trajectories in terms of the search queries they pose and the websites they browse, and this affects the sequence of ads they see; conversely, the sequence of

Technology advancement is an opportunity as well as a threat to the advertising industry because it contributes for the decrease in the traditional advertising and also facilitates the development of new advertising channels.

The commercial printing industry, once the dominant communication medium of the United States has been changing constantly for the last 65 years. Since the end of the Second World War, the commercial printing industry has lost market share for a number of reasons. Unimagined technological advances brought continuous innovations, new media challenges, a changing culture and increased domestic and foreign competition. The result of these changes is an industry that's been forever altered and is facing an uncertain future.

Advertising agencies today are confronted with the ever-evolving nature of technology and new applications that are continually being devised. Traditional advertising methods such as billboards, newspapers, magazines, radio and even broadcast television advertising are becoming less effective due to the significant increase in the number of platforms for getting messages to target audiences. In my essay I will discuss the challenges that the digitalization of communications has had on advertising agencies and its effects on consumers, the media and brands, with examples of how these companies are overcoming these problems to solve their clients’ brand or business issues.

Print media contain materials that are available to us in printed form and which we can carry with ourselves or we can simply say they are portable. The major types of print media are books, magazines, newspaper, newsletters, posters, brochures and others. Print media still forms an important part of Media Industry which has been given a competition by electronic media and a new technology called e-newspaper applications. But still newspaper holds its value even today and is competing strongly with technology backed media. Basically said, words printed with

Digital media are any types of media—including text, images, audio clips, videos, and podcasts—presented in an electronic format, such as on the Internet. Computers, laptops, smartphones, notebooks, tablets such as iPads, and portable media players such as iPods can access digital media. Since many people own these types of devices, the popularity of digital media has surged in the twenty-first century. These all devices has made easy access to the internet server to use it. Because of digital media it is replacing print media (newspaper, magazines) Due to digital media effect newspaper are not getting advertisement of the product and it is the way to happen, the company invest where customers are looking for the product. Because world is digitalizing people having access to internet easily, so company also invest their money on the customers viewpoint.

Traditional media advertising has become too expensive and is not cost-effective. Also, escalating price competition in many markets has resulted in marketers pouring more of their promotional budgets into price promotions rather than media advertising.

Is print media dead? This has been an ongoing debate for over 15 years. Obviously, print media is becoming less necessary, but not altogether obsolete. Although, some people say it is not, the majority agree that digital is the future. According to Strategy Analytics, print media advertising revenues come in third overall, which is far behind digital media. The same report projects that as digital advertising continues to grow, print media ad revenue will decline by eight billion by the end of 2018. There is a quote from Patrick Chappatte that says, “You know what they say? They say, ‘The print media is dying’ – who says that? Well, the media.”

Nevertheless, the loss of advertising revenue depends highly on the primary aim of the advertiser. If they are

For the purpose of this campaign the recommended criteria is print media. Essentially, print advertising is associated with physical printed media such as magazines and newspapers in hopes to reach customers attention (ref). Yet, although this style is advised it would be wise to discuss other advertising outlets in regards to achieving the best possible outcome for the allocated budget. Before, implementing print media as our primary outlet we should first analyse its usefulness and effectiveness in current advertising and decide whether it is the most suitable approach for FruChocs. Firstly, let us examine the effectiveness of print media associated with magazines. According to Green (2002) explains that magazine advertising is the weakest option of all, explaining that its impact is not sufficient enough in comparison to other media outlets. However, it does cater to specific targeted audiences, which is recommended in the advertising criteria, yet, segmenting the market could be detrimental towards growth as opposed to mass marketing, a topic which we will discuss later in the report (Wright & Esslemont, 1994). The next print option we can consider is newspapers, according to World Press Trends the circulation of newspapers free and paid for increased by 15% from 2001 to 2006. From 2006 approximately 1.4 billion people read newspapers on a daily basis, with 515 million people purchasing one every day (World Press Trends & Green 2006). Green (2006) explains, that it is

A print advertisement is normally described as a newspaper, catalog, or magazine. Print advertising is one of the many drives for getting your post or message across to your general audience. Print advertisement is one of the most used ways and is one of the most used methods that has been effective. Print advertisement is known for working because the readers can see the products and actually read up on the product and find out the phone number, fax number, email address, and point of contact. In most print advertisements, the image has to be very strong and catchy and sometimes humorous. In a print advertisement, if it is humorous it is another effective way to engage the audience and the audience is more willing to pay attention.

The facts seem to point toward print media advertising still being very effective depending on the company’s goal. According to Ian Linton from Chron.com and Manohar (2013), “Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.”