Print Media And Digital Media

1740 Words7 Pages
The print and the digital media have been in the forefront in acting as the social mirror reflecting on what goes on in the society. Thus when it is said that the print media is dead it becomes quite disturbing because traditionally it is known as the only tool that people have come to trust to deliver information in a holistic manner. Well, in the advertising world, it is assumed that the more the products are displayed in pages of magazines and newspapers; they are bound to be sold more because of the already built brand. Moreover, in the digital media one has to be able to access a computer or any digital gadget to be able to make use of the online outlets for what is current. In essence when it is said that the print media is fast…show more content…
This means that the issues of globalization are catching up fast than wildfire as people from world cultures get to share information that was otherwise impossible with the print media. In theories that define the use of both print and digital media, we are to know what popular culture represents, mass culture and convergence culture all which influence the trends within the media fraternity. The Evolution of the Print and Digital Media Print media has come a long way with first newspapers and magazines being published as early as in the 16th century. Other useful print media resources that found their way into the market included the production of tabloids, flyers, novels, brochures, newsletters, and broadsheets which catapulted the spread of news to another level, at least before competition arose (Warren 2008, p. 24). As the ages went by, it came a time when the electronic world revolutionarised the manner in which the print media represented its news and advertisements. This meant that there was increased speed in the manner of printing and delivery of magazines and newspapers to the points of access so that the public can update themselves on the breaking news. Their main role was to inform the public, educate the public and offer some entertainment as was evidenced through the production of comic books, cartoon sections, fashion sections and jokes columns. Owing to these roles that the print media played to the general public, there was a
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