Essay On Privacy And Ethical Issues In E-Marketing

You have asked that I look into the state of privacy and ethics at Google and present my thoughts and opinion on it. I would like to address a few issues that I have found in the following paragraphs.

With the internet gaining such popularity, privacy has become a thing of the past. People have come to accept that strangers can view personal information about them on social networks such as facebook, and companies and the government are constantly viewing peoples’ activity online for a variety of reasons. The government has attempted to help the consumer regain their privacy online by passing the Consumer Internet Privacy Protection Act of 1997, although it is difficult to enforce and has become outdated with the fast-moving tendency of the constantly changing internet. Some companies including yahoo and google have come under scrutiny about violating

WHEN USING THE SITE, YOU MUST ACCEPT THE PRIVACY POLICY AND TERMS OF SERVICE. IF YOU DO NOT AGREE WITH THE PRIVACY POLICY AND TERMS OF SERVICE, PLEASE DO NOT USE OUR WEB SITE. CONTINUED USE OF THE SITE SHALL BE DEEMED YOUR ACCEPTANCE OF THESE MATERIALS.

Over the past decade the world has gotten much smaller due to the electronic communication the Internet has fostered. While this promotes business and international relations, problems arise regarding the protection of individuals’ personal information. Many countries around the world have developed privacy policies and laws protect an individual's information in the realm of electronic communication. Universal enforcement gets complicated because the Internet is not restricted to one country; it’s worldwide. As a result, concerns arise regarding the compatibility of various countries' privacy policies. This paper will discuss the current legislation in place for various major

Consumers of the Internet continually yearn for the time where there Internet privacy will be taken into consideration. Sadly, that day may never come. The Internet has become a very lucrative world with many players involved. Now that there are criminals who break into websites and steal information for personal gain, there’s a huge incentive to protect consumers at all costs. Meaning there’s a need to increase Internet monitoring to ensure the protection of consumers, which violates the privacy of everyone who uses the Internet. For all the consumers of the Internet, Internet privacy should be entitled to everyone. It’s virtually impossible to grant Internet privacy, when you have entities stealing and using critical and personal information.

On April 12, 2011, Senator Kerry and Senator McCain presented the Commercial Privacy Bill of Rights. This institutes a standard code of conduct for how personal information and information that can be attributed uniquely to identify an individual or networked device are used, stored, and distributed. As

The concern about privacy on the Internet is increasingly becoming an issue of international dispute. ?Citizens are becoming concerned that the most intimate details of their daily lives are being monitored, searched and recorded.? (www.britannica.com) 81% of Net users are concerned about threats to their privacy while online. The greatest threat to privacy comes from the construction of e-commerce alone, and not from state agents. E-commerce is structured on the copy and trade of intimate personal information and therefore, a threat to privacy on the Internet.

On the other hand the importance of regulating privacy is necessary and vital to the growth and stability of our country and around the world. Reports have come out that Visa and MasterCard payment details may have been exposed at a large processor. (JESSICA & SCHWARTZ) Visa and MasterCard are investigating whether a data security breach at one of the main companies that processes transactions improperly exposed private customer information, bank officials said Friday. The event highlighted a crucial vulnerability that could affect millions of credit card holders. The breach occurred at Global Payments, an Atlanta company that helps Visa and MasterCard process transactions for merchants. One bank executive estimated that about one million to three million accounts could be affected. That does not mean that all those cards were used fraudulently, but that credit card information on the cardholders was exposed. Even if this may not be an internet privacy policy related issue this is another issue that is affecting the consumer’s these days. Every payment that is made on a card can be tracked and be used for marketing certain products back to the consumers. I work for a company that is an industry leader in consumer based payment processing. The importance of both ethically sound decision making and prevention from breaches are necessary to protect the consumer’s information.

In 2001, the MIT Technology Review listed data mining as one of the top 10 technologies that will change the world.[i] So, what is data mining? For many people, the simple answer is that data mining is the collecting of people’s information when logged onto the Internet. But Webopedia emphasizes that data mining is not the collection of data itself, but the statistical interpretation of it – allowing people to obtain new information or find hidden patterns within that collected data.[ii] It is the combination of these, collection and analysis, which are cause for concern. People want to know: What information is being collected about me? Who has access to that

Considering that privacy data is not only being used to help improve the service to the, but also being recognise as a key commercial asset because the owner of these processed privacy data could sell the data as a property and license these individual privacy information to any third parties organisations. Cyberspace is still not being recognised as privacy safe environment as the result with the development on privacy enhancing technologies (PETs) and meanwhile Clinton Administration has invested a enormous amount of effort on persuading business firms to initiate adopting privacy policies. There are some reason and factor to lead to the failure of the agreement of privacy policies. Firstly, lack of government public power involvement on making the market balance. A level of government power to restricted the economic environment is needed in the situation that people is being exploit in the business environment. However, government have clarify that they have ability to create property rights to protect privacy information. If government grants individuals property rights as a property, then equilibrium between business firm and web user would be lost. Thus, many privacy data collected firm internalizes the profit from the information but externalize the loss to public because they do not see any profit

Over the years the consumers of the internet have used this resource for many professional and personal needs. However, even though internet can seem like a good thing to us, it sometimes can be a bad thing and very threatening. Consumer security, and the protection of our data on websites and apps that we explore every day, is very important and should never be violated. Over the years there have been many services that in a way threaten this security and privacy and at the same time some services have helped us and most people are blind to this. The protection of our personal data on social media websites, to important data like medical information and social security is also affected in both ways. Consumer security and data privacy has affected we the consumers negatively through the lies from Facebook, ads containing malware from cyber criminals, non-malware, Google, and positively through LifeLock.

Privacy is referred to how an individual’s personal data and information about themselves and others is handled, portrayed and used in social and online settings. Privacy online and offline is such a sacred component to our current society; despite this, privacy can be very hard to conceal, maintain, and hide in the current digital media age (James et al., 2009). This is why privacy can be viewed as the biggest ethical issue regarding digital media through, social privacy issues and data privacy issues.

In this electronic age there is a need to protect consumers‟ interest and following are the areas of central importance for the effective protection of e-consumers.

In Indian internet business still has far to go, it just in its beginning stage. On today 's date under 9% of Indians having a web association contrasted with other nation. About 200 million Indians up and coming on the web in the following three years. This is around 88% extension in Indian internet business.

India continues to be dominated by traditional media outlets such as television, print and radio. More specifically, television and newspapers account for over 80% of the advertising revenue currently. Projected estimates is that in 2013 is that the media and entertainment industry is expected to grow 11.8 % to $14.79 billion. Ideally, we would like to introduce Full Throttle through the conventional media avenues of television and print. Advertising in our age demographic target here would tend to lean more heavily on television and shows geared for ages of 18-35. As we have looked at in previous papers, the access and growth of the internet in India is something we must be keenly aware of. Currently, approximately 10-15% of the