Private Card Business Diversification

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Private Card Business Diversification Diversification of Private Card Business The private card business has the potential to widen its scope of business by diversifying its portfolio by adding range of products, or increasing their outreach in the market. The company needs to consider, taking up activities related to its line of products in order to diversify. Diversification should target to counter seasonal nature of the card business as it raises revenues in these peak periods. These activities should complement the sales revenues as well as, increase the company's revenues throughout the years ADDIN EN.CITE Gregoriou2006434(Gregoriou, 2006)4344346Gregoriou, G.N.Funds of Hedge Funds: Performance, Assessment, Diversification, and Statistical Propertiesv. 102006Oxford, United KingdomButterworth-Heinemann Elsevier Ltd9780750679848http://books.google.co.ke/books?id=eXZDb4rnj_YC( HYPERLINK l "_ENREF_1" o "Gregoriou, 2006 #434" Gregoriou, 2006). The card company can also target selling the card to sub-dealers through its subsidiaries by creating sub-dealership offers targeting bulk purchases of the cards and gift items. Diversification Diversification is a technique that targets to improve business's potential by spreading the risks to a wider spectrum of activities ADDIN EN.CITE Merna2011436(Merna & Al-Thani, 2011)4364366Merna, T.Al-Thani, F.F.Corporate Risk Management2011United StatesJohn Wiley & Sons9781119995104http://books.google.co.ke/books?id=F-RfoNWYZ6YC(

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