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Pro Forma Statement Analysis

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Sarah,
The pro forma statements provide an essential standard for operating a company throughout the year. These statements can determine whether expenses are expected to run higher in the first quarter than in the second. They can also decide whether sales can be expected to run above average in certain months. Furthermore, they can determine when a business should increase their marketing campaigns to boost sales in slower months. These statements provide a business with invaluable information to make important business decisions (Business Town, n.d.).

References
Business Town. (n.d.). Retrieved May 26, 2017, from https://businesstown.com/articles/how-to-create-a-pro-forma-income-statement/
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