Proactiv: Targeting People All Over the World

A popular technique in the advertising world is “doublespeak.” Lutz explains that “advertisers try to wrap their claims in language that sounds concrete, specific, and objective when in fact the language of advertising is anything but” (133). This type of language essentially states the obvious while sounding seemingly unique which is exploitative to the consumers. The use of rhetorical questions and sweet words that get the audience ready for the sales pitch are a part of “doublespeak.” In this strategy, the advertisers do not go into depth about the products and continue to make general claims that make consumers think that the product is special. Unfinished words, also a part of “doublespeak”, leaves it up to the audience to assume and finish

When endorsing a commonly used product, such as laundry detergent, it is important to utilize pathos, ethos, and logos adequately in order to effectively sell the intended product. “The OxiClean Archives Billy Mays It’s Amazing Classic Commercial” utilizes the three rhetorical strategies exceptionally well. To promote OxiClean, Billy Mays effectively connects to his planned audience by establishing a common interest, earns credibility with his famous reputation, and uses reasoning to prove OxiClean’s performance. While the OxiClean commercial mainly relies on its extensive use of pathos and ethos, it still demonstrates a small amount of reasoning.

Proactiv is an acne treatment that was made by two famous dermatologists named Dr. Katie Rodan and Dr. Kathy Fields. In this advertisement, Katy Perry persuade people to buy Proactiv. During this commercial Katy Perry uses emotional appeal by sharing a personal story about how acne has affected her and made her feel insecure about her face. At the beginning of this commercial they show Katy Perry being a hyper and energetic person who might seem to have perfect skin when the camera is far away from her, but as the camera gets closer to her face the audience will notice that she has a lot of acne. In this commercial, Katy Perry stated that, “I (She) have tried all the acne products but nothing seems to work for me, until I used Proactiv.” After three weeks of using Proactiv, Katy Perry said that, “All her big acne has gone flat.” Watching this commercial, there were a lot of unique techniques that Proactiv used to captivate the mind of their audiences. In this commercial, Proactiv uses the Greek philosopher Aristotle’s Ethos, Pathos, and Logos to persuade consumers that their product is valid. This rhetorical analysis essay demonstrates how Aristotle’s method is used in the Proactiv c

During the post 30s the intensity of the free radical formation and rapid damage of the epidermal layers lead to the formation of fine lines and followed by wrinkles. The Facelift in a Jar cosmetic product is largely being used by people seeking to escape the expensive cosmetic treatments for these problems. The extreme publicity and awareness information released about the essential ingredients in Facelift in a Jar has been successful in gaining the buyers’ confidence.

I have seen so many new acne relief products such as Proactiv, X-out, clinique, clearasil, and more . The ad presents someone with “bad acne” they might have just woke up an important day like prom and can’t go on because of the bad acne. They make it seem as if your life will end if the acne does not go away. So now people are interested because who hasn’t had a bad photograph taken? And then they throw the product FAST ACTING acne remover that will “certainly erase blemishes in time for prom

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

About twenty years ago in 1989, two dermatologists, Dr. Katie Rodan and Dr. Kathy Fields came up this idea with a special cream made mainly from benzyl peroxide to meet the needs of teens, women and men about their special beauty concern of acne. They launched the product and started to merchant their products with Guthy-Renker.LLC, one of the largest and most respected direct marketing companies in the world. By 2010, Proactiv has boasts 5 million customers with total revenue of $850 million a year worldwide and has been recognized with 27 coveted awards and honors from the beauty and health industry. Other companies also had the experiences

The program best suited for the Flora Proactive ad would be Good Chef/ Bad Chef. The show focuses on chef Adrian Richardson who thrives on his love of meat and flavourful food creations which tends to be unhealthy, as he battles nutritionist Zoe Bingley-Pullin who focuses on recopies that consist of healthy foods combined with her knowledge of food and medicine. The shows target is to explore different ingredients and recopies to inspire home cooking with knowledge and understand of what foods are good and bad for you. If a viewer of the show were to see this ad it would catch their attention, as spread/butter is a crucial ingredient of most recopies and potentially on of the cooks has just used this ingredient in one of there recopies, the

Oscar Mayer presents two arguments of it being natural and not artificial. In the WomensHealth magazine, Oscar Mayer uses parts of nature to present that it’s natural, but the Hollywood sign in the background projects it to be artificial. Oscar Mayer has a lot of additives that make it a good product for the consumers, like the descriptive details of what’s in it. This advertisement challenges the socio economic status including gender and age. Also this advertisement shows different ideas for the consumers to figure out, that can sometimes be elusive when you analyze it.

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.

Hydrocolloid dressings have a huge market in Taiwan, and as most of people who have had serious acne know, nothing seems to work. People are willing to try all kinds of new medicine and products for the hoped effect.

Skin treatment products are often sold next to the cosmetics, but in reality are not cosmetics themselves. Skin treatment products are created with the purpose to improve the natural condition of the skin rather than purely the aesthetic. Cleansers, astringents, toners, acne medications, sunscreen, and lotion all help the skin stay healthy and free from blemishes. In the past, it used to be that consumers

In addition, the company makes humorous advertisements to mimic auto advertisements where advertisements are placed on the rear of the specialty DXP. Use of celebrities is also done which according to Kotler and Keller (2012) is a strategy that hinges on wooing the following of the celebrities. Celebrities are considered to have market influence and thus their approval of a product is likely to generate increased sales. The choice of celebrities is however important to ensure that brand identity is not lost. The company should therefore be keen to ensure that celebrities who have an influence on healthy eating are chosen so as to drive

Above is the reason why Neutrogena’s positioning is to built on a “kind to the skin,” residue-free soap formulated for pH balance (distinct from soap that can be commonly found in the market by looking like a drug co). It advertises in medical journals, sends direct mail to doctors, attends medical conferences, and performs research at its own Skincare Institute. To reinforce its positioning, Neutrogena originally focused its distribution on drugstores and avoided price promotions.(the way it implemented its strategies)