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Problem Recognition Publics: Grunig And Hunt

Satisfactory Essays
Grunig and Hunt theorized that publics range from those who actively seek and process information about an organization or an issue of interest, to those publics who passively receive information. According to these researchers, three variables predict when publics will seek and process information about an issue: problem recognition, constraint recognition, and level of involvement. The key is that publics are situational.
That is, as the situation, problem, opportunity, or issue changes, the publics, with which the organization must communicate, change.
Problem Recognition Publics facing an issue must fi rst be aware of it and recognize its potential to affect them. For example, parents of school-age children will be more aware of subpar
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