Problem Solving

convey the information to the sales and marketing division to provide an opportunity to plan future marketing strategy. The ability for Kudler Fine Food to expand its business is part of the successful implementation plan with the potential of adding software and hardware as the need arises.

Kudler 's Fine Foods has been in business for over 15 years. Staying in business in this economy is impressive. Kudler’s has done everything necessary to grow and continue to be a productive company in the last 15 years. The products and merchandise that Kudler’s sells are perishable food and wine products that continually need to be monitored and inventoried to make sure that the product is always fresh. Kudler 's stakeholders are the staff, customers, suppliers, banks and the owner herself.

Kudler Fine Foods has experienced growth in all areas except customer satisfaction with their pricing. By focusing on ways to reduce internal costs then product costs can be lowered enough to appease current customers and attract new ones. The culminating effect of this one action will generate an increase in sales, customer returns, and the overall shopping

Kudler Fine Foods was first established in 1998 by Kathy Kudler in the San Diego, California metropolitan area (Kudler’s Fine Foods (2004). Today there are three locations, the first location to open in 1998 was La Jolla, second to open in 2000 was Del Mar, and third to open in 2003 was Encinitas. Each 8,000 square foot store is stocked with the very best domestic and imported foods and wines. Kudler prides itself on using the finest and freshest organic ingredients, which they purchase from local organic farmers.

Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on

Kudler Fine Foods is a local retailer of gourmet foods and ingredients. Through three store-front locations Kudler offers premium products to the local market and regional chefs or restaurants. Since their inception, Kudler Fine Foods has strived to provide the very best customer experience through quality products at reasonable prices and

However, customers may request cooking classes be held in their homes, for a price. By holding cooking classes in customers’ homes, the company hopes to encourage consumer loyalty as well as word-of-mouth advertising. As the word of the cooking classes makes the rounds through the city, Kudler’s fame will increase, as well as the company’s revenues.

Kudler Fine Foods (KFF) mission is to provide customers the best produce, wines, and associated needs in an unparalleled customer setting. Kudler brings its customers the finest products from around the world. Kudler Fine Foods wants to improve the functionality of their current website to be more competitive and to offer their unique products to customers everywhere.

The goal of Kudler Fine Foods is expansion and growth while increasing profit and the current book of business. By doing the extra research and implementing a risk management program before opening a new location will increase the success of all three current locations and ensure the success of any future locations. It will also help Kudler organize and develop other facets of the business like the website. A little extra work goes along way and with the risk management plan in place and a new location market analysis model being used Kudler Fine Foods should be able to grow and meet all the organizations goals.

Kudler Fine Food provides its customers with information pertaining to their company via their internet site. The hours of operation and locations are posted. A short summary of how the company was established and became a reality is available on their home page. Listed on the web site is also a selection of the very best foods and wines available.

Also they can have a wide array of choices since they do not have to keep large quantities of all items in stock. They should also offer a little flexibility to the customer by letting them bring some idea into the catering service that they may have, or have seen some other place. This will show that they are interested in the needs of the customer as well as offering them goods and services for profit. This ultimately could be a way of marketing research that helps the company stayed informed on the introduction of new products in the industry.

Marketing research is important for all companies. A company must research the areas they hope to expand and know if they can be successful in that area before they ever decide to open up a new store. Marketing research will inform a company what will sell and what will not sell in an area and the main focus of a company should be researching the customers in the area and knowing competitive intelligence. If a company uses great marketing research it will give them the best chance to put together a great marketing plan and be successful. Kudler Fine Foods is a company that has been around since 1998 and currently has three different stores in the San

Kudler Fine Foods is an upscale food store specializing in the very best imported and domestic fare. They currently have three locations in the San Diego area: La Jolla, Encinitas, and Del Mar. Each store is located in a high profile area with stores up to 8,000 square feet. Kudler at each location carries bakery and pastry products, fresh produce, fresh meat & seafood, condiments and packaged foods, and cheese and specialty dairy products. Kudler’s mission is to offer the customer a pleasing and delightful shopping experience. Kudler’s Fine Food’s “shops the world” and only purchases the finest quality of products. Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the

Systems upgrades or request for services are a necessary stipulation of the business world. This operation allows for upkeep of current systems and the implementation of new programs. It is through this that the identification, design, and implementation of this program that will help to further enhance Kudler’s standing in the community and its commitment to its customers and suppliers.

Fine Foods Inc., a company owned by Great Plains Capital, is a private equity firm rooted in the upper Midwest of the Unites States and it produces a variety of food products in a heavily competitive industry. It is recognized for its high quality and has a loyal customer based. Many of its products can be found in grocery stores or convenience shops. Fine Foods Inc. also branches out and sells frozen, refrigerated, canned, boxed, or packaged individual packets of products to fast food restaurants, for example products such as ketchup packets. To reach institutional users such as large food services they sell these similar products in bulky half gallon containers as well. Fine Foods is broken down to three Strategic Marketing Units called SMUs and each section is based on the market they service. A majority of the corporate activities are all taken care of at the same facility where the products are manufactured for all three units.