Banks, Big Data and High-Performance Analytics Insights on Turning Big Data into Competitive Advantage
advancing at an exponential rate and what we can do now with IT is beyond what we could have imagined just a
legally binding document that tells us what rules we must follow if we want to use a service. The terms and
directly from the customers. There are several ways we can get information directly from customers. We can interview
processes. Prediction helps in understanding the customer better and managing customer relationships in an
properly. Most companies are using big data to gather information about customers in order to create a more
inventory tagging technology which permits its customers to streamline their supply chains. • But organizations
Necessity of CRM 3 2. Critical analysis of CRM 4 2.1 What causes the failure of CRM? 4 2.2 Future of CRM 6
organizations carry out to create value for their customers. Porter proposed a general-purpose value chain
Big Data and Business Colin Pastrana IS 300 MIS research paper Management of information systems are