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Problems and Limitation of E-Marketing in Bangladesh

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1. Introduction of the Topic/Study:

1.1 Title of the Study:

“The major Problems and limitations of E-marketing in Bangladesh”

1.2 Rationale of the Study:

I want to do this research as a part of my course curriculum of Research Methodology. I am doing major in marketing. So that is why I have selected this topic which has a good relation with my major. I strongly believe that the research will help me a lot for understanding the term E-marketing as well as how can I use the term in real life as a strong marketing tool. If I do the research, it may help the Faculty of Business Administration especially for marketing department. The research will be more effective for the student to understand what is the core opportunity as well as …show more content…

Resultantly, in some cases management were reluctant to give some specific data. b) Confidentiality of data was another important barrier that was confronted during the conduct of this study.

c) Rush hours and business was another reason that acts as an obstacle while gathering data. d) There is a lack of sufficient secondary data.

e) It was very tough to collect data because most of the people were not concur to share it.

f) As a student, collecting data by doing survey was very costly.

g) Time was very limited to collect data and it was very difficult to find real data within that time.

h) Lacks of available sources of information about the specific firm who use are using e-marketing.

i) Lack of Experience. j) The respondent was too busy to provide me much time for assessment. k) Authenticity of some processes could not be verified due to the strict working hours of the Managers.

2. Review of Related Literature:

Electronic Marketing (E-Marketing) can be viewed as a new philosophy and a modern business practice involved with the marketing of goods, services, information and ideas via the Internet and other electronic means. By reviewing the relevant literature it is noticed that definitions of electronic marketing (E-Marketing) vary according to each author's point of view, background and specialization. For that, while Smith and Chaffey defines it as: “Achieving marketing objectives through applying digital technologies”

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