Processed People Video Summary

The food industry has cleverly manipulated millions of people's minds for the simple reason, money. They convince you to purchase their products which benefits for them since they earn more money. Do you know how much the food industries spend on advertisements a year? For example, a major industry such as McDonald’s spends about one billion a year.

In a 2003 court case, “Caesar Barber v. McDonald’s Corporation, et al.,” Barber claimed he was unaware of the nutritional and fat content of the fast food he ate on a near-daily basis for decades, and which he claimed caused his multiple illnesses (Daily Caller). The people of the court ruled that Barber’s choice of food was the cause of his many health issues, not the restaurants which supplied the fast food. In this case, the court held the consumer responsible for his selections; however, the court’s expectation of personal responsibility in food selection will most likely become anachronous. The article “Is Fast Food the New Tobacco?” addresses the issue of rapidly growing fast-food chain restaurants, such as McDonalds, Burger King, and Taco Bell, and the health issues that perpetuate from an increased amount of these restaurants. Anywhere we travel today, out of town, to a big city or a small village, consumers are bound to see some sort of advertising for fast food. Many billboards display life-size pictures of steaming hot sandwiches, fresh-cut fries, or an ice cold beverage. The streets are lined with bright, golden arches, fluorescent bells, or a red-headed, smiling little girl. All of these modes of advertisement draw consumers in, whether they be hungry or simply in a rush with no time to cook dinner at home, and feed them food that just isn’t up to par with healthy-eating standards. Notice, these restaurants don’t use force to bring customers in by the masses;

Schlosser’s ‘Fast Food Nation’ and Wendell Berry’s ‘The Pleasures of Eating’ have undeniably altered the manner in which I will forever view fast and processed foods. After reviewing the two readings, I am convinced that fast and processed food consumers are the victims of large franchises seeking to make a quick buck at the expense of the consumer’s health. Fast food and processed food consumers are ignorant of the quality of the food that they choose to purchase, solely depending on franchises for the information. Franchisees, on the other hand, choose to conceal this information as revealing it would spell huge losses. They manipulate and decorate food items so as to get consumers to purchase them, with no regard for the health implications they subject their consumers.

America has been faced with the growing obesity epidemic. This is becoming very wide spread among all races and class levels due in part to the abundance of inexpensive food available and how easily people are becoming persuaded to but things they do not need. David Zinczenko published article “Don’t Blame the Eater”, Zinczenko argues that fast-food industries are not doing their job to provide clear enough nutritional information for hazardous food.

The United States currently struggles to eradicate the self-inflicted epidemic of obesity. In this rich, sedentary society, food is diverse, plentiful, and accessible. Hunting, foraging, and farming are confined to bountifully stocked grocery store shelves, legions of restaurants, and most nefarious of all, home delivery menus. Television commercials, billboards, and the Internet bombard conditioned citizens with images of generous portions of succulent delights. Rarely is an advertisement seen for the humble carrot unless it is slathered in cheese sauce and sharing a plate with fried chicken and a mound of butter soaked mashed potatoes. For most, the word diet is a verb that must be grudgingly invoked after years of indulgent meals. Two thousand

“They (Food Production Corporations) may have salt, sugar, and fat on their side, but we, ultimately, have the power to make choices. After all, we decide what to buy. We decide how much to eat.” (Moss 346). In today’s society, junk food needs no introduction as everyone enjoys the taste of junk food because it is fast, tasty, and affordable but not everyone knows what all goes into their food. Over the years the food industries have drastically changed how food is produced and manufactured. Moss reflects upon the motivations and practices by the food industries which have transformed the American food supply by the use of the three key ingredients, salt, sugar, and fat. Through Michael Moss’s use of rhetorical appeals in his book Salt, Sugar, Fat: How the Food Giants Hooked Us, he discusses the extraordinary science behind what is considered tasty food, how multinational food companies use the key ingredients, salt sugar, and fat to increase sales and how other literary elements can help create trust between the author and audience thus increasing the effect of his arguments.

Food politics, one of the most complicated discussions of all. Four authors, four articles, and four opinions. The first article is “The Pleasures of Eating”, by Wendell Berry, is about health. His article is not only about our health, but our foods health. Berry speaks of blind eating and clueless purchasing, that we don’t know what we are eating. Some questions asked by Wendell Berry were “How fresh is it? How pure or clean is it, how free of dangerous chemicals? How far was it transported, and what did transportation add to the cost? How much did manufacturing or packaging or advertising add to the cost? When the food product has been manufactured or "processed" or "precooked," how has that affected its quality or price or nutritional value?”

Michael Moss wrote in his book “Salt Sugar Fat” the effects of our nation’s increasing choice of unhealthy eating and the effects following that decision. The book defines the actions food giants like Pepsi or Kraft perform in order for more people to come back and purchase their product. By appealing to ethos, logos, and pathos, Moss achieves his goal in presenting and persuading the readers the growing problem American people have today.

They consistently advertise products that are appealing to certain age groups because of their sweetness, tang or whatever, and evidence suggests that children exposed to junk food advertising express greater preference for these types of food (Khullar 127). It’s no wonder that people struggle to think for themselves when it comes to eating. They have no room left for thought when they are constantly exposed to what the media and food companies want them to buy. Plus, when the food tastes good as advertised, there’s no need to try and bite the hand that feeds them. Unfortunately, by killing the need to decide their own diets, they are contributing to a country overrun by obesity. The processed foods being marketed are filled with ingredients the body isn’t meant to digest and as such the body barely can. And it’s not just that, but the large volume of foodstuffs available has given people the opportunity to over-consume. They no longer eat to sate hunger, but to continue gratifying their taste

The story of the fast food industry and its effect on the world is well told in the book Fast Food Nation by Eric Schlosser. Schlosser makes the claim that, what started out as a special treat for the kids eventually ended up defining a way of life. During a brief period of time, the fast food industry has helped transform not only the American diet, but also our countryside, economy, workforce, and popular culture. The book thoroughly describes how important the two factors of money and power are in today's society. The book clearly establishes the broader thesis that as consumers, we should know what we eat even if it makes us uncomfortable by the knowledge.

Author one’s Ivy Ken primary focus is how school cafeterias do not provide students with healthy nutritional foods because they do not have the money for it; however, Author two’s Marion Nestle primary focus is that supermarkets are manipulating their consumers by placing their items in a certain way to make it easier to get people to buy them. While many may not address the same ideas, they do share a focus on selling cheap artificial foods in the American culture. The idea that selling cheap artificial foods is important because it is affecting people in a negative way such as obesity. Obesity in people is rising because of the food companies over processed

Adapted from his book “Salt Sugar Fat: How the Food Giants Hooked Us”, the article “The Extraordinary Science of Junk Food” presents famed Pulitzer Prize winning author Michael Moss’s chronicle of how the junk food ‘giants’ developed techniques to hook the population of the country onto their products by using addictive ingredients, expansive product lines and seductive marketing techniques. Since an initial spark of interest, Moss has interviewed over 300 former and current members of the processed food industry. From C.E.O.s to Scientists. From Marketers to Whistle-blowers. Over four years of research was conducted by Moss to figure out why startling health facts were not enough to change the Public’s bad diet. Nine of these interviews were

Recently the federal government passed a law that, “requires restaurant chains with 20 or more outlets to disclose calorie counts on their food items and supply information on how many calories a healthy person should eat in a day” (Rosenbloom). By doing this it is helping to expose the nutritional information allowing the American people to be aware of what they are eating; if it is healthy or unhealthy. Many wonder if people make good decisions when it comes to which food choices they consume. People who support this new federal law believe that, “even if menu labeling does not inspire consumers to eat better, they should be told what they are putting in their mouths” (Rosenbloom). Even though the menu items are labeled it does not matter to those people that overlook it, because those people consume it

These powerful alliances requires the consumer to navigate through the confusing food environment and to pay close attention to nutritional facts, labels, and to carefully and consciously be mindful of advertisement of all sorts of media. For farmers, its a crippling business system that destroys their profession. For consumers, who do not make a conscious effort where they shop and what they eat subjects themselves to a lifestyle that can progressively lead to obesity and many other life threatening diseases. The politics of obesity and disease within the food industry is a public health concern.

Since fast food first emerged in the United States it has become a large and successful industry, netting billions of dollars every year. This rapid expansion of fast food has put a fast food establishment within reach of almost every American. In Adam Chandler’s “What if Consumers Just Want to Buy Junk Food” he claims that although a majority of Americans believe they eat healthier today than in the 1970’s, but in fact studies show the very opposite. Chandler associates this to the consumers preference of unhealthy foods, but there is strong evidence that this rise in unhealthy consumption in American society can be attributed to the marketing and business tactics of fast food corporations, the availability and ease of access to fast food, and their socioeconomic status.