Processual Strategy

1272 Words6 Pages
Processual, Rational, Fuzzy, Evolutionary 1. Processual approach: Strategy is produced in an incremental fashion, as a 'pattern in a stream of decisions'. Fuzzy approach: Companies sometimes adopt an incremental approach to change. What's different between these two approach? The Processual approach is really talking about strategy emerging from the many different day-to-day decisions taken by the staff. It’s incremental, in that it is occurring by being added to with each decision taken. Each decision taken is based on what seems like the best thing to do at the time; and really, only by looking back can you see the pattern – the strategy – being followed by the organisation. The Fuzzy approach is really when a firm has a stated…show more content…
And can I say - "Organization has a vision/mission (i.e. who we are and what we do) and we should have strategy to fulfill this vision/mission". Strategy is really the actions taken by a business. The rational approach to strategy is a deliberate attempt to decide on the best actions for the firm to take and implement them. That is, the firm would have some objectives in mind, assess the external and internal factors that impact on the business, evaluate their options as to how to achieve those objectives given the internal and external assessment it has made, and then implement the best options. Then of course, monitor what’s happened in light of desired and reality, and do it all again, with some changes as necessary. A deliberate, intended, rational method to achieve the best outcomes it can. An example would be, after following the rational methodology, the firm decides to achieve revenue growth through exporting to a new market, with their efforts directed to purposefully going about achieving that aim. The processual approach is an emergent approach to strategy – rather than intended, designed and forethought, the direction that the firm is going in emerges from the everyday decisions that are taken at the time. The strategy is really something you can see that has emerged from the previous actions the firm took; rather than decisions being taken under the guidance of the strategy, the
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