Procter And Gamble : A Family Brand That Provides Everyday Use Products For Children And Adults Essay

To use a comprehensive communications campaign to create awareness about the brand’s image, by encouraging the target audience to broadcast their use of Monica and Andy products.

In the advertisement, “The Talk”, Procter and Gamble's goal was to spark a conversation over this heavily heated topic and gain supporters due to their perspective. They do this by using the rhetorical mode of pathos to connect emotionally to all mothers.

Procter & Gamble Co is an American global consumer goods company. P&G have various products that range from personal hygiene products to household products.

Founded in 1882, the Olympics is an event that brings the world together in a peaceful way. However, many factors, both positive and negative, have shaped the Olympics depending on the time and the country hosting it. Women, political, and economics are a few factors that have shaped the modern Olympic movement from 1892 to 2002. The establishment and growth of the modern Olympic games has been greatly affected by women.

The first fallacy that is used in the commercial is false authority. The moms and children are not recognizable people and have no background in P&G. The Olympians are simply faces helping to support the products and bring attention. They have no background or credibility in P&G and the brands within the company. The second fallacy is overly sentimental. P&G does a great job with putting in so much pathos that we are distracted from the P&G and who they actually are. The emotions take over and suck us into supporting something we don't necessarily understand, just that the commercial was emotional and relatable. Our hearts take over our minds and convince us to support P&G. The last fallacy is hasty generalization. This commercial forms a stereotype of mothers and how supportive they are. Some people who have not been able to have that mother figure in their life might look at P&G and dislike them and the commercial because they simply cannot relate. All of these rhetorical fallacies make P&G’s commercial less effective in selling their product and producing support for their

Procter & Gamble (P&G) is a Fortune 500 American multinational company, and a world 's leading consumer goods company. P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G now has 50 Leadership Brands, which are among the world 's best known and which account for more than 90% of P&G sales. P&G entered the Chinese market through a joint venture in 1988. Now, P&G is the most successful foreign marketer in China as measured by market share.

Their main target customers was said to be the “young, cool and competitive teenagers”. Other than these groups, they were also targeting the athletes and sports enthusiasts.

P&G need to work hard and do more research and development in order to produce higher quality, more innovative, and more unique in products in order to answer consumer’s need and compete with those major world brand competitors.

Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.

The team tried to make the situations realistic and relatable. They based their advertisements off of their findings from their focus groups. For example they stayed away from using celebrities in most of their ads because they were perceived to be less credible than ordinary boys of girls.

Pep built their company brand commercials through traditional and modern approach such as pamphlet and sponsoring popular TV drama respectively. Pep even engaged with local radio to advertise great deals at Pep.

The purpose of P&G is to improve the lives of the consumer from various parts of the world and provide superior quality of services and products and value. In return they intend to receive consumer reward with leadership value creation, sales and profit by considering their shareholders, customers and

P&G is now one of the ten most valuable companies in the United States. During Mr. Lafley’s watch since the year 2000, sales have grown to more than $80B in 2008, from less than $40B when he took over, and earnings have tripled, topping $10B in 2007. The company has 24 brands generating more than $1B each, more than twice the number in 2000. And that number is likely to increase with close to 20 more brands with sales greater than $500M and growing. P&G’s stock, which was trading at about $28 per share when Mr. Lafley took over, now exceeds $70.

Branding is all about differentiation. Stephen King said; “A product is something made in a factory; a brand is something bought by a consumer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a brand is timeless.” This is the very root of why companies should brand their products. Brand equity is a massive asset to the company. It is relatively easy for a company to replicate another company’s physical assets as well as their logo and packaging etc. However it is the brand equity that cannot be replicated. This is where the competitive advantage stems from. A perfect example of this is Pepsi and coca Cola. In a blind taste test, the result indicated that the majority of Americans, in fact, favour Pepsi over Coca Cola. Coca Cola is the number 6 brand in the world and Pepsi doesn’t even reach the top 50. Coca Cola’s huge success is entirely to do with its effective branding which has lead to massive brand equity and it’s bottom line results speak for themselves.

As a large global company, P&G has strengths that have helped them to acquire such a vast market share. The company’s culture, strong product quality, the ability to understand customers, brand equity, and centralized management is at the