Procter & Gamble: Building a Smarter Supply Chain

Badar and Sammidi (2013) found that information collection and utilization in supply chain management is of vital importance. Badar & Sammidi (2013) also found that profits can be maximized by increasing efficiencies in the supply chain. Societal and technological trends have led to consumers who increasingly expect products and services to be quickly available (Parnell, 2014). A just-in-time inventory system based on up-to-date data prediction models that allows for quicker order fulfillment, and better in stock supplies when and where customers need the items, should continue to bode well for Home Depot long term. It will be difficult for Home Depot to distinguish itself from Lowe’s in other meaningful ways which may force it to deviate functional strategies away from the low-cost corporate strategy. Attempting to differentiate itself in other ways may cause serious misalignments in its strategies and cause an unnecessary decline in

Success for many organizations depends on the firm’s ability to balance product and process changes while exceeding customer expectations for improved cost delivery and quality. In lieu of these issues firms have started to implement principles of supply chain management. Supply chain management mainly involves managing the flow of incoming materials, manufacturing operations, and downstream distribution has to be in alignment that is responsive to change in customer demands eliminating a surplus of inventory.

From an organizational and profitability standpoint, an efficient, easy to use, and unified CRM system, captures all key and critical data from sales and marketing to commercial operations, all the while focusing on sales process, sales efficiencies, and increasing sales, all contributing to the bottom-line profitability of the organization. Data has proven that CRM platforms increase the productivity and profitability of individual departments and subsidiaries, these same platforms and characteristics will have the same ramifications on a larger scale organization, especially an organization that spans the global footprint, such as

A supply chain is a net work of firms. Thus, each firm in the chain should build its own supply chains to support the competitive priorities of its services or products. Two distinct designs used to competitive advantage are efficient supply chains and responsive supply chains. Efficient supply chains work best in environments where demand is highly predictable. The focus of the supply chain is on efficient flows of services and materials keeping inventories to a minimum. The firm’s competitive priorities are low-cost operations, consistent quality, and on-time delivery. Responsive supply chains designed to react quickly in order to hedge against uncertainties in demand. Work best when firms offer a great variety of services or products and demand predictability is low. Typical competitive priorities are development speed, fast delivery times, customization, variety, volume flexibility, and top quality. Tables below show the environments and design features that best suit each design.

Supply chains manage the movement of products from the acquisition of raw materials through production and finally distribution to the end user. A properly designed supply chain can create many opportunities to drive down cost and increase revenue opportunities. In order to create a supply chain that is sustainable and flexible it is necessary to identify and align company goals and initiatives with the manufacturing and distribution of products.

A supply chain is very important to an organization. It can and should show the relationship between suppliers, distributors, managers and consumers. This paper would detail how important suppliers and distributions are to an organization’s success. And how important a supply chain is within an organization and how managers can utilize the supply chain. It is important that companies such as Target Corporations utilize the supply chain and gain competitive advantages. Target is one of the world’s largest retail stores; the first Target was opened in 1962 in Roseville, Minnesota (Target.com). By the end of 1962 there were only four Target and they were all operated in Minnesota.

The corporation is seeking data to determine the optimal course of action for distribution, referred to hereafter as the supply chain. This analyst has researched several supply-chain strategies. These strategies will be presented in this report. The analyst will also provide a concerted

Within Logistics, there is a “Control Tower” and Distributor Connect” program that were with the intent to monitor all inbound or outbound activities within internal or external resources, it has since been able to effectively reduce deadhead moments. By bringing innovation into their supply chains to deliver better efficiency and lower cost, it is no surprise that P&G was ranked among the Top 5 in the award for Gartner Supply Chain Top 25. With the effective supply chain, it has help to keep hiking costs at bay, where P&G can price their product competitively; which ultimately spells benefit for the consumers.

Chabot needs to increase the flexibility in its supply chain. Chabot is an innovative product manufacturer trying to utilize an efficient supply chain. In order to be able to meet demand, the company needs to deploy excess buffer capacity. Lead time is not up to par so Chabot needs to increase its inventory if it plans to meet unpredictable demand. This will also help increase Chabot’s level of

The strategies and the structures of the supply chains are amazing at some points. But there are shortcomings too. These major organizations have always tried to provide their customers with products of excellent quality. They have never compromised with the factor of customer satisfaction at any stage of the supply chain. Excellent professionalism and amazing business ethics have established iPhones and Dairy Milk as the leading products in their respective

Effective supply chain management can provide an important competitive advantage for a business marketer, resulting in improved communication and involvement among members of the chain, increased motivation, and decreased costs. Tracking the movement of and demand for components used to manufacture a product across a variety of potential and actual suppliers, provides insight and the ability to respond instantly to shortages, surpluses, and changes in market conditions. It seeks to optimize production, decrease manufacturing time, minimize inventory, streamline order fulfillment, and reduce cost.

The global supply chain in the retail industry has witnessed changes and shifts which have led to opportunities and challenges for the involved players. This has occasioned shifts in trade and consumer behavior patterns. Among these are global growth patterns brought about by explosion of more cities and thus growth in infrastructure. There have been flexible supply chain trends which have enabled retail operators to adapt effectively to unexpected circumstances and changes. Moreover, globalization has changed the way retail supply chain is managed as more mature markets emerge to provide logistic and standard solution needs of the businesses. Conversely, near-shoring has

Even though direct competition has decreased, the tendency of retailers to get their products directly from manufacturers puts the company in a position of relooking its competitive edge as a distributor. The marketplace is shifting from an individuality to supply chain performance – the ability to meet end-customers needs through product availability and responsive and on-time delivery. Supply chain performance crosses both functional lines and company boundaries. Brunswick must change their way to fill customer orders faster and more efficiently than the competition.

2000, managers plowed millions of dollars into information systems meant to track and strengthen customer relationships. Often built around complex software packages, these customer relationship management (CRM) systems promised to allow companies to respond efficiently, and at times instantly, to shifting customer desires, thereby bolstering revenues and retention while reducing marketing costs. But most firms failed to reap the

In order to establish a suitable CRM system and increase the success rate, understanding CRM processes is especially important. Building CRM system, there are many works need to do(). Firstly, the target customer market should be identified. Different customer strategies are focused on different target customer markets based on their profitability. Then, firms set customer objectives, for example, acquire customer satisfaction and loyalty. After that, the leaders and managers should support and commit the implementation of a CRM system. At the same time, when companies change their targets, a plan about changing