Procter & Gamble Case Study

5150 Words21 Pages

Procter & Gamble Case Study Contributors: Kyla Porter, Gladys Moreno, Jennifer Peters, Jessica M. Hernandez. California State University San Marcos


Company Summary Business Description Company Timeline Company Analysis Business Developments- A Review Discussion of Business Strategies 1. Expanding Their Portfolio 2. Developing Adjacencies 3. Entering New Categories With Disruptive Innovation 4. Growing Share 5. Growing Markets SWOT Analysis Strengths Weaknesses Opportunities Threats Financial Performance Competition Synopsis Human Resource Practices and Initiatives Conclusion 3 3 4 5 5 6 7 7 7 7 8 8 8 10 11 12 12 12 16 18


Company Summary
Business Description
Procter & Gamble Company is a global manufacturer
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They have been able to capitalize on emerging markets that may not have previously been viable. This includes Thailand, which is now seen as one of the most beauty conscious countries in the world (“P&G Upbeat”, 2010). With this new market, P&G has been able to launch their hair care line in parts of the world that previously were not industrialized and did not have a demand for these types of products. As more countries especially in Asia, Africa, and Latin America begin to industrialize, P&G can continue to expand their geographic segments. Not only have they penetrated the countries themselves, but they have penetrated different segments in the consumer market. With 300 brands in 3 very distinct divisions, P&G has been able to diversify and capture a larger market share. As for business segments, the company has 3 divisions which are Beauty and Grooming, Health and Wellness, and Household Care Products. All of these divisions are operated by a centralized business structure that works to make the business the most efficient it can be (“Core Strengths,” 2011). In addition to this centralization of the product divisions, the company also has a Market Development Organization (MDO) to tailor marketing strategies in each geographic area. This ability to target a specific market has allowed P&G to continue to gain the market share in emerging markets.

Business Developments- A Review
● In May of 2010, Pampers, part of the
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